how-will-the-mobile-app-advertising-market-evolve-in-2020 
InMobi
DECEMBER 30, 2019
As mobile devices become increasingly pervasive and indispensable, today’s consumer is by default a mobile consumer. The mobile phone is way more than a phone now, as the device is how we shop, communicate with others, travel, make payments, take consumer surveys and conduct many more activities.
Ad Beat
JANUARY 1, 2020
The marketing world is dynamic and ever-changing — trends, technology, and tactics are never stagnant. According to a recent study , mobile ads start triggering an emotional response in consumers in less than half a second, pointing to how brands must develop a “one-second strategy” for their creative and media-buying efforts.
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