Martech
APRIL 15, 2025
Your current marketing reports likely contain some compelling insights, but often, they are buried beneath vanity metrics and other charts and graphs that instead point to the obvious. That said, we’re heading in a positive direction, where marketing analysts who understand the power of AI-based tools and methods surface valuable insights, synthesize them and share them in real time (or near real time).
Adweek
APRIL 14, 2025
Legacy brand Zig-Zag partners with Cannabis Now Media for a Times Square takeover for 420.
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The Ad Tech Blog
APRIL 15, 2025
If you are like me, one of your biggest nightmares is hiring the wrong engineer. That engineer who won’t play well with the rest of the team, gets into technical fights with the most senior members, and works on side projects he/she believe are more important for the company. I don’t like micromanagement; it is too time-consuming. I also don’t want to rush features that will harm my team’s reputation.
Seth Godin
APRIL 14, 2025
You can’t. That’s because toddlers don’t understand what an argument is and aren’t interesting in having one. Toddlers (which includes defensive bureaucrats, bullies, flat earthers, folks committed to a specific agenda and radio talk show hosts) may indicate that they’d like to have an argument , but they’re actually engaging in connection, noise, play acting or a chance to earn status.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Ad Monsters
APRIL 15, 2025
When Jasper Liu, senior programmatic yield analyst at Daily Mail, tells friends what he does for a living, hes used to getting a few blank stares. I cant just say I do programmatic, he said. So I tell them, Whenever you see an ad on a webpage, Im like a trader behind the scenes. Its an unexpectedly cool analogy that instantly clicksinstead of stocks, Liu helps orchestrate a high-speed auction of digital ads, with thousands of bidders vying for a spot on a page.
Adweek
APRIL 15, 2025
Temu's share of impressions in the Google auctions has cratered to 0% in the past week.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Seth Godin
APRIL 16, 2025
Efficiency + Convenience. Not everything is industrialized. A backyard garden, a freelance editor, even a chef with a hands-on restaurant. These folks are building a practice and producing value, but they haven’t embraced industrialization. That happens when management steps in, productizes, routinizes and optimizes. Industrialization produces huge gains in productivity, but it’s also a bit brittle and takes some of the humanity away from the work.
Ad Monsters
APRIL 16, 2025
As generative AI platforms such as ChatGPT, Perplexity and Googles AI Overviews take over the customer journeyfrom question to answer to purchasepublishers are seeing a sharp decline in traffic and ad revenue. For niche sites, which often rely on evergreen content and specialized expertise, the impact of zero-clicks is especially severe. If creators cant monetize their work, theyll stop producing it, and the internet will stop growing in meaningful ways.
Adweek
APRIL 13, 2025
Spotifypays tribute to the traditions, rituals, and quirks of major fandoms in its latest global campaign.
Martech
APRIL 15, 2025
Measuring the bottom-line impact of brand-building activities isnt easy, but every company wants and needs to do it. Without it, its difficult to spend your advertising budget effectively. The result? Many organizations over-invest in performance marketing and spend more to achieve the same or even worse results. Why do companies over-invest in performance marketing?
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Digital Remedy
APRIL 16, 2025
As new tariffs increase economic uncertainty, advertisers are under intense pressure to stretch their budgets and prove the value of every dollar spent. While headlines may focus on potential spending cuts, savvy marketers see this as a strategic momentan opportunity to reassess their media mix and lean into high-performance channels that offer measurable, full-funnel impact.
Digiday
APRIL 17, 2025
U.S. Judge Leonie Brinkema just called it: Google broke the law to cement its monopoly over online advertising. Four weeks in September laid bare exactly how it did it. But if you missed the courtroom drama or need a refresher, heres the unfiltered story of how Google boxed out rivals and took over online advertising straight from the people who were caught in the crossfire.
Adweek
APRIL 16, 2025
In March, the financial news outlet saw consumption surge 38%, breaking records across its streaming and digital channels.
Martech
APRIL 17, 2025
Who needs Big Brother when you have LG smart TVs? The devices could soon be doing more than just displaying content; they could monitor how you react to it. The company has partnered with Zenapse to use AI to analyze viewers’ inferred emotions and behaviors. LG wants to categorize viewers into hyper-specific market segments based on these inferred psychological traits and consumption patterns.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Seth Godin
APRIL 15, 2025
If three people are coming over for dinner, does that stress you out? What if it’s 17? If you’re giving a talk explaining your strategy to four people, does it feel like a high-risk event? What if it’s 54? How many more people are required before it flips to stressful? Because the last person is just one person. If you’re performing in an auditorium, there are still only thirty people you can see from the stage.
illumin
APRIL 16, 2025
Marketing for higher education is no simple feat. Here are some tactics that will ensure your campaigns are always top-notch. In todays ever-evolving landscape, keeping up with trends and staying on top of your advertising game is a constant challenge. From new tools and technology to changing consumer behaviors, you need to be flexible and creative to continue providing value to your audience.
Adweek
APRIL 16, 2025
When Linda McMahon called AI "A.1." at a summit, Kraft Heinz and Mischief turned the viral blunder into a spicy social media moment, even getting a shoutout from John Oliver.
Martech
APRIL 16, 2025
If you had to summarize the relationship between business leaders and data in just a couple of words, your best bet is simply to say, Its complicated. And it seems to be getting more complicated as time goes on. Salesforce’s State of Data and Analytics 2025 report (registration required) found that confidence in datas relevance to business objectives is down 18% from its 2023 report, and confidence in data accuracy is down 27% in the past two years.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Brid.tv
APRIL 15, 2025
With our last platform update, we added new playlist filtering options and launched the Vertical Lightbox content unit and were not slowing down. With Platform Update 7.4., we are introducing our brand-new OTT Traffic Driver content unit and several exciting upgrades for our OTT Builder. Check the full Platform Update 7.4. changelog down below. OTT Traffic Driver One Click to Your OTT App Platform Update 7.4. brings major upgrades for publishers working with OTT streaming apps.
AdPulp
APRIL 15, 2025
For advertising to impact buying decisions, people need to feel confident about spending money. Given the price of goods and the daily chaos emanating from The White House today, confident is not how people are feeling at this moment in time. Consumer sentiment plunged 11% this month to a preliminary reading of 50.8, the second-lowest […] The post Surprise Surprise, Consumer Sentiment Is In the Dumpster appeared first on Adpulp.
Adweek
APRIL 17, 2025
The tech giant may be forced to divest some of its adtech.
Martech
APRIL 16, 2025
2025 is shaping up to be the year of AI or is it? Every martech vendor seems to be slapping an “AI-powered” label on their products, promising everything from hyper-personalization to predictive insights. Let’s be real: How much of this is genuine AI innovation and how much is just rebranded automation? It’s a question every marketer should be asking.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Digiday
APRIL 13, 2025
Retail media networks were supposed to be the ad industrys silver bullet, offering highly targeted ad opportunities with first-party retailer data. But cracks are starting to form in the illusion, as marketers take a closer look at the $62 billion business in the U.S. And those cracks are trickling all the way down to the way agencies and retailers themselves hire retail media strategists, buyers and experts.
PubMatic
APRIL 17, 2025
The courts recognition of anticompetitive practices in our industry validates what publishers, advertisers, and independent technology providers have long understood: true innovation thrives only in open, transparent markets. I view this ruling not as an endpoint, but as the beginning of a new eraone defined by fairness, collaboration, and renewed trust in the ad-supported internet.
Adweek
APRIL 17, 2025
HBO and Warner Bros.
Martech
APRIL 16, 2025
Marketing operations leaders are facing unprecedented pressure as AI tools evolve at breakneck speed. But thriving in this environment isnt about chasing every new solutionits about building organizations that can evolve continuously. Join us for Future-Proofing Your Marketing Operations , designed for forward-thinking marketing ops leaders who want to create resilient, future-ready organizations.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Digiday
APRIL 15, 2025
This is the first installment in Digiday+ Researchs 2025 CMO Strategies series that analyzes key marketer strategies and challenges across leading marketing channels, including ad-supported streaming, retail media, display advertising and social media. In this edition we take a look at retail media. 01 Introduction Retail media advertising has been the subject of a fair amount of industry buzz , but there are signs that the marketing channel could be heading toward maturation.
Single Grain
APRIL 15, 2025
In B2B marketing, Account-Based Marketing (ABM) has emerged as a strategic approach focusing on targeting and converting specific high-value accounts. LinkedIn, with its professional user base and robust targeting capabilities, has become the premier platform for executing ABM strategies. However, many organizations struggle to implement effective LinkedIn ABM pipelines that connect initial account targeting to final revenue outcomes.
Adweek
APRIL 14, 2025
Caitlin Clark and Gainbridge give Indianapolis an assist on WNBA Draft Day as the Indiana Fever's Field House namesake calls in creative neighbors Young & Laramore for a season-opening ad
Martech
APRIL 14, 2025
Are you keeping pace with how your peers are using generative AI? At MartechTribe, we surveyed 283 marketing professionals across four core teams to understand how theyre adopting genAI in their daily work. The data reveals familiar patterns and surprising shifts, suggesting that AI is reshaping tools, team responsibilities and required skills. Each team shows a distinct genAI signature.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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