Adweek

MARCH 6, 2023

Top line Today, the JIC, led by OpenAP, along with a working committee of media agencies, premium video programmers, streaming platforms and trade bodies, revealed its criteria for premium video cross-platform currencies. Joint Industry Committee (JIC) to enable multiple currencies has made its first big announcement.

Agency 225

Agency Media 225

All About Advertising Law

MARCH 8, 2023

The case demonstrates that yet another regulator (even if it is a self-regulatory body) is scrutinizing negative option and autorenewal programs, in addition to the FTC, state attorneys general, the California Auto Renewal Task Force (CART), and class action plaintiffs.

Advertising 52

Advertising Shipping Marketing 52

Basis

MARCH 10, 2023

As we go through these changes together, it’s important that industry players stay committed to working together, listening to the market, collaborating with regulatory bodies, adapting and developing new products, and keeping customers/users abreast of changes as they develop. Want to learn more about how to embrace the cookieless future?

Cookies 73

Cookies Advertising Media Audience 73

Digiday

MARCH 6, 2023

Competitions for each are being run as a collaboration between the games’ developers and the governing bodies that oversee each game’s corresponding traditional sport. The IOC did not immediately return requests for comment.

Agency 63

Agency Marketing 63

Digiday

MARCH 8, 2023

Instead celebrating the incredible benefits of tuning into our cycle and listening to our bodies. So for instance, culturally our goal is to expel this myth that our menstrual health is a burden or something that’s shameful and flawed. Changing the cultural narrative starts with that kind of cultural awakening.

Audience 64

Audience Communications Conversion Marketing 64

Digiday

MARCH 5, 2023

The data abuses in question, of course, are fears that the platform’s parent company ByteDance could share TikTok user data with China’s authoritarian government, posing a risk to national security.

Marketing 64

Marketing Agency Media Audience 64

Martech

MARCH 9, 2023

It happens when you run a single A/B test on a single feature, like a subject line, call to action, offer, image, body copy or time of day. Changing direction based on one-off testing This error goes hand in hand with optimizing for the wrong success metric. These tests are easy to do. Many ESPs let you set them up with just a few clicks.

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A/B Testing Conversion Audience Marketing 110