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FEBRUARY 10, 2017
Publicis Groupe has been trying to explain the whopping €1.4bn impairment charge it’s taken against its digital agencies now grouped in Publicis.Sapient. This forced the company into a 2016 loss of €527m. Vice-president Jean-Michel Bonamy (left) said: “The thing is, when we do the impairment test, we no longer do it at the level of.
Gods of Advertising
FEBRUARY 10, 2017
In absence of full time employment, I’ve been working my tail off. If this sounds contradictory it is not. As any freelance writer will tell you, the hustle is as crucial as the creation. Unlike fat and maybe-happy FTE’s the freelancer must work to get work before he can work. Ah, the hustle. It’s like the fisherman who has to both catch fish and sell them.
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AdPulp
FEBRUARY 7, 2017
Snap, Inc., the parent company of SnapChat, self-identifies as a camera company. This new “camera company” is about to unveil its initial public offering and raise billions of dollars in the process. It’s a topic we explored thoroughly on The Bean Cast this week. Snap reported that its messaging service had 158 million daily active […].
InMobi
FEBRUARY 10, 2017
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Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
More About Advertising
FEBRUARY 9, 2017
P&G chief brand officer Marc Pritchard’s recent speech to the IAB (below) was a bold and significant moment for our industry on a range of issues from the media supply chain through to measurability and marketing effectiveness. One particular focus in the speech was that P&G had been distracted by the belief that it could.
All About Advertising Law
FEBRUARY 9, 2017
On January 22, 2017, serial Telephone Consumer Protection Act and Fair Debt Collection Practices Act plaintiffs, Craig Moskowitz and Craig Cunningham, filed a petition for rulemaking and declaratory rulings before the Federal Communications Commission (FCC), requesting that the FCC issue a rule that, if passed, would eliminate the “prior express consent” standard for non-solicitation calls to cell phones using an autodialer or pre-recorded message.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
More About Advertising
FEBRUARY 9, 2017
My interpretation of the title is: who is top of the people list who have had an impact on my working life. It is a big list of people and events, too many to include here, and it goes back a long way. I grew up in a Worcestershire backwater but I had the good.
More About Advertising
FEBRUARY 7, 2017
Conor McNicholas is CEO of content marketing agency AllTogetherNow – a partner in The&Partnership. He was editor of music magazine NME in the guitar-boom of the Noughties and took the NME brand multi-platform, growing NME.com and launching NME Radio, NME TV and other live music, ticketing and merchandising arms. He went on to be editor.
More About Advertising
FEBRUARY 9, 2017
Oh dear, just when you thought Publicis Groupe was turning the corner – some big recent media wins and the annointment of Arthur Sadoun as Maurice Levy’s successor – the car goes skidding off the road. The French-owned marcoms giant is being forced to write off €1.44bn (about £1.2bn) from the value of its digital.
More About Advertising
FEBRUARY 9, 2017
You never quite know what’s going to emerge from BETC Paris, now ensconced in a vast new HQ about the size of an arrondissement. One of the purposes of big is that you can do a lot and here’s an ambitious foray into branded content featuring French rock band Naive New Beaters recovering from a.
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More About Advertising
FEBRUARY 8, 2017
And what, you may ask, is m/SIX? M/SIX is Johnny Hornby’s media agency that sits in The&Partnership, the rapidly-growing international network of companies based on Hornby’s London agency CHI. CHI/T&P are 49 per cent owned by WPP so m/SIX enjoys the support – and pricing deals – of GroupM, WPP’s giant media buying company.
More About Advertising
FEBRUARY 7, 2017
More Super Bowl (only a bit.). This ad for National Geographic’s forthcoming series Genius about Albert Einstein, from McCann with Geoffrey Rush, won the Clio Awards’ ‘Super Clio’ for the best Super Bowl ad. Here’s Albie, a keen violinist it seems, grappling with Lady Gaga’s ‘Bad Romance’ on his fiddle (Lady G provided the Super.
AdPulp
FEBRUARY 5, 2017
European luxury wagons are not just personal transporters to efficiently and safely get you to and from work—they’re $45,000 sleds that you can ride to freedom. Volvo’s agency, Forsman & Bodenfors, went deep into the archive for this Alan Watts speech: There is no use planning for a future which when you get to it […]. The post Consciousness Comes To Carvertising appeared first on AdPulp.
AdPulp
FEBRUARY 4, 2017
Content marketing has been around since John Deere started a magazine for farmers in the late 19th century. For the past 10 to 12 years, the discipline has come back with a furry, as digital reawakened the opportunity in long-form brand and multi-platform storytelling. The changes have been disruptive, and many clients and agencies continue […].
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
More About Advertising
FEBRUARY 10, 2017
On this week’s #MediaSnack Tom and David consider the announcement by P&G to launch a media agency pitch in some key European markets including U.K., Germany, Austria, Switzerland, Nordics and Ireland with media budgets across the region estimated at around $500m. All the major agency groups are likely to participate and this will be one.
More About Advertising
FEBRUARY 10, 2017
Adam&eveDDB’s first foray into Super Bowl advertising, for Mars’ Skittles, seems to have been a resounding success. The understated ad (rare for the Super Bowl) came joint top with Mr Clean’s ‘Dreamer of Your Dreams’ in a facial recognition survey from emotion measurement technology company (phew!) Realeyes which tracked people’s facial expressions via 3,300 webcams.
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FEBRUARY 10, 2017
The last two weeks have been an unfolding nightmare for London’s independent creative agencies and it goes on: now Whitbread-owned Costa has dumped recently-appointed indie agency 101 because it wants to run an international campaign and 101 doesn’t have a network. 101 recently made its debut for Costa will ‘never a dull cup.’ Recently we’ve.
All About Advertising Law
FEBRUARY 9, 2017
On January 22, 2017, serial Telephone Consumer Protection Act and Fair Debt Collection Practices Act plaintiffs, Craig Moskowitz and Craig Cunningham, filed a petition for rulemaking and declaratory rulings before the Federal Communications Commission (“FCC”), requesting that the FCC issue a rule that, if passed, would eliminate the “prior express consent” standard for non-solicitation calls to cell phones using an autodialer or pre-recorded message.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
More About Advertising
FEBRUARY 9, 2017
Well that didn’t take very long did it? A week after news broke that WPP boss Sir Martin Sorrell had stitched up a deal with Walgreens Boots – to save them $100m in marketing costs it seems – the UK creative business, after 13 seemingly happy years at independent agency Mother, has moved to WPP’s.
All About Advertising Law
FEBRUARY 8, 2017
Breathalyzer accuracy is serious business. While the instructions may indicate “blow here,” that instruction does not apply to marketers of the device. The Federal Trade Commission (“FTC”) drove this point home in a recent settlement with the marketer of an app-supported breathalyzer device that no doubt left the marketer feeling a bit hungover. The settlement also serves as a reminder that the FTC maintains broad unfairness authority which in this case applied to degradation of product perfor
All About Advertising Law
FEBRUARY 8, 2017
Breathalyzer accuracy is serious business. While the instructions may indicate “blow here,” that instruction does not apply to marketers of the device. The Federal Trade Commission (“FTC”) drove this point home in a recent settlement with the marketer of an app-supported breathalyzer device that no doubt left the marketer feeling a bit hungover. The settlement also serves as a reminder that the FTC maintains broad unfairness authority which in this case applied to degradation of product perfor
More About Advertising
FEBRUARY 8, 2017
90 per cent of advertising seems calendar driven these days so now there’s a tidal wave of Valentine’s Day ads, stunts, promotions. Does anybody really care that much about February 14? You sometimes think marketing departments live on a different planet. Anyway, today we’ve already had Pamela Anderson looking after business herself for Coco de.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
More About Advertising
FEBRUARY 8, 2017
Saw Publicis Media boss Steve King performing at a conference last summer, with admirable sang froid given that Publicis’ media agencies were losing massive bits of business left, right and centre. The tide seems to have turned though and now Publicis has landed MillerCoors $1bn plus media business (if you include the UK and other.
More About Advertising
FEBRUARY 8, 2017
Australia’s biggest digital agency DT is being rebadged as AKQA, giving WPP’s flagship digital agency AKQA a big presence in Australia and New Zealand for the first time. DT was owned by holding company STW which was bought by WPP a few years ago. DT CEO Brian Vella (below with AKQA founder Ajaz Ahmed) will.
More About Advertising
FEBRUARY 7, 2017
The digital universe is changing more rapidly than ever so an update is always useful. Here Rob Norman (below), global chief digital officer of WPP’s GroupM, the world’s biggest media buyer, outlines the likely future and its implications in his introduction to Interaction 2017: Digital marketing and its implications for advertisers. Each year GroupM publishes.
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FEBRUARY 6, 2017
Burton’s Biscuits has appointed 101 as its new creative agency. The agency will take over all brands in the Burton’s portfolio including Maryland Cookies, Wagon Wheels and Jammie Dodgers. 101 won the business in a pitch involving incumbent VCCP. Burton’s Biscuits marketing director, Mandy Bobrowski says: “2017 is set to be a big year for.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
More About Advertising
FEBRUARY 6, 2017
Skoda has signed up cyclist (Sir) Bradley Wiggins to front its car ads (apparently it has a cycling heritage and is a cycle sponsor) so here we have Brad cycling around around Snowdonia averring that “it’s important to make your own choices.” No sign of a man carrying a jiffy bag though. Now you can.
More About Advertising
FEBRUARY 6, 2017
Here’s one Super Bowl effort we didn’t see before the game for the very good reason that it’s live (or was), from BBDO New York for Snickers showing that things go wrong when you’re hungry, even live ads. Well it’s watchable, maybe in context (a broadcast that goes on for hours with loads and loads.
More About Advertising
FEBRUARY 8, 2017
London outfit Coco de Mer, purveyor of “designer lingerie, luxurious bondage and seductive sex toys” – an upmarket Ann Summers in other words – is celebrating Valentine’s Day (February 14 you muppet) with a new campaign featuring former Baywatch glamour puss Pamela Anderson. The spin, in this ad directed by photographer Rankin, is that Pammy’s.
All About Advertising Law
FEBRUARY 6, 2017
It’s our favorite time of year, when we get to see the best, boldest, and bravest duke it out. Oh sure, there’s the football, but we’re talking about the ads! It’s one of the busiest nights of the year for ad lawyers, enjoying ads we worked on come to life (and seeing the disclaimers we lovingly and painstakingly crafted) and responding in real time to “can we tweet this?
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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