April, 2020

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The Impact of COVID-19 on Consumer Behavior in the Middle East

InMobi

COVID-19 has proven to be a truly global pandemic, impacting people in just about every corner of the world. To what extent has COVID-19 influenced consumer behavior in the region? To what extent has COVID-19 influenced consumer behavior in the region?

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The Impact Of COVID-19 On Consumer Sentiment In The Middle East [Mobile Survey Data]

InMobi

To get a sense of how it is impacting people in both countries, InMobi ran a mobile survey using InMobi Pulse , InMobi’s mobile market research solution. COVID-19's Impact on Media and Digital Behavior Among survey respondents in Saudi Arabia, 24% of them (and 30% of men polled) said they have been watching more news.

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