AdExchanger

JANUARY 1, 2024

The in-game ad market entered 2023 riding a wave of optimism. Advancements in targeting, measurement and ad verification in 2022 were supposed to have set the stage for a growth spurt in 2023. But the amount of money advertisers spend on in-game ads still lags behind the amount of time audiences spend playing video games. […] The post 2024 Promises More Premium Inventory – And Bigger Budgets – For In-Game Ads appeared first on AdExchanger.

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Seth Godin

JANUARY 1, 2024

My friend Jason points out that this might be where your heart is. What would have to change for you to actually follow the wandering and make it real? Or for your mind to choose to wander somewhere else? Somewhere you’re already going.

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AdExchanger

JANUARY 1, 2024

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Primed For Interruption Amazon is finalizing details for Prime Video ads. Commercials come to Prime in the US on January 29, followed by the UK, Germany and Canada in February, Deadline reports. “Prime Video movies and TV shows will include limited advertisements,” reads […] The post Prime Video Is Going AVOD; The Chart Toppers Of 2023 appeared first on AdExchanger.

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Chief Martech

JANUARY 1, 2024

Welcome to 2024! I expect this will be a transformative year in martech. The Martech for 2024 report we published last month ( video presentation ) covered several of the major trends underway, such as aggregation and composability in stacks — especially in the data layer with cloud data warehouses, lakehouses, and lakes. The common theme of those trends is a breaking down of the boundaries between different martech apps and platforms.

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Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

MarTech

Digiday

JANUARY 1, 2024

Brands have always wanted to be where culture is happening. But increasingly, especially amongst Gen Zers, culture seems to be cultivating in ad-free, closed-off group chats and more private online communities, like Discord or the fediverse. If brands want to continue to be part of those cultural moments, agency execs say they’ll have to either find ways to access these communities or build communities of their own.

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AdvertiseMint

JANUARY 1, 2024

Who are the hottest Instagram models in 2024? Instagram remains the go-to platform for glamour, fashion, and sheer visual allure. This makes models one of its biggest attractions. The hottest Instagram models are turning heads, setting trends, and defining the epitome of beauty. This blog post will explore the sexiest Instagram models. Who is the Sexiest Fashion Model on Instagram?

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Digiday

JANUARY 1, 2024

The headlong rush into commerce media — predominantly embodied by the surge of retail media networks launched over the last three years — has been well documented by the B2B press, and Digiday is no exception. As more and more retailers open their data troves to find new ways to monetize them, media agencies (notably the holding companies ) have scrambled to assemble commerce or retail media units to help clients navigate this path.

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Digiday

JANUARY 1, 2024

If you’ve read our final briefing of 2023 then you’ve already read a recap of the major marketing trends of last year. To kick off the New Year, we’ve once again asked folks to predict what they expect will be big in marketing this coming year. While of course, “someone will predict the death of ‘traditional advertising’ [sic] for the 25th year in a row,” said Lachlan Badenoch, chief strategy officer at Carmichael Lynch, the predictions for 2024 focused on cultural shifts

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Digiday

JANUARY 1, 2024

Subscribe: Apple Podcasts • Stitcher • Spotify Social media is in its so-called unhinged era, where social media managers are breaking the digital fourth wall and speaking the language of the internet from branded accounts. At the helm of the unhinged social media movement is a big green owl, Duo, brand mascot for the language learning app Duolingo. ( Read a deep dive into Duolingo’s social media strategy here. ) Duo has made a name for itself on TikTok with funny skits as the social

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Digiday

JANUARY 1, 2024

As the agency world focuses more intently on data standardization and metrics, companies are turning to anomaly detection as a way of finding outliers and abnormalities in data points. This data analysis process can help agencies and their partners (be it clients or ad-tech contractors) in identifying suspicious patterns, monitor compliance for clients and ideally serve as a preventative measure against harmful data — sort of like how banks use it to target fraud.

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Digiday

JANUARY 1, 2024

We know it’s that time of the year when everyone starts making predictions. But let’s face it, most of those guesses are either way too cautious or way off the mark. Well, at Digiday, we’re doing something different. Take a look at our take on what’s not in the picture as we welcome in the new year. Esports won’t die — but 2023’s esports winter might become an ice age in 2024 For the past year, competitive gaming has been surrounded by a narrative of doom and gloom.

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