Adweek
JULY 5, 2023
Meta's new Twitter clone app--Threads--is expected to launch on July 6, according to Apple's App Store. The decentralized app was made available for pre-order, although not paid, on Monday on Apple's App Store and Google Play. The web version is expected to go live around the same time. According to Mark Zuckerberg's Instagram teaser, anyone.
The Ad Tech Blog
JULY 5, 2023
Shifting from Blind Optimism to Realistic Assessments As a newbie engineer at the beginning of my career, I was confident about my project estimates. Trusting in my abilities, I thought I could whip up anything in record time. However, after repeatedly failing to meet my estimates —a common phenomenon in the tech industry— I realized I needed more caution.
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Adweek
JULY 5, 2023
Agency holding groups, including WPP's Ogilvy, IPG, Omnicom Group and Havas, are taking a more strategic approach to how they use generative artificial intelligence internally and with clients, a further indication of the industry getting to grips with the burgeoning tech. Over the last six months, more agencies have formed cross-department AI task forces to.
AdExchanger
JULY 5, 2023
The IAB Tech Lab released its first data clean room guidance and also shared the first version of the Open Private Join and Activation (OPJA) specifications, which sets use cases The post IAB Tech Lab Blesses Its First Set Of Data Clean Room Specs appeared first on AdExchanger.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
JULY 5, 2023
For its third annual Ritmo y Color promotion, McDonald's partnered with visual artists and Colombian musician Camilo to celebrate Latinx culture at restaurants across the U.S. The 2023 Ritmo y Color promotion is a music and art collaboration featuring musical performances, as well as art installations in select McDonald's restaurants. "For Latinos, our ritmo and.
Martech
JULY 5, 2023
Marketers aren’t having the easiest time migrating from Universal Analytics to Google Analytics 4. Some are so frustrated with the new tool, that they’ve even been holding funerals for UA in the hope that Google might get the message and make a sudden U-turn. In conjunction with Search Engine Land, we recently ran a poll to find out how the industry is coping and to give marketers an opportunity to get their voices heard — and the feedback was interesting to say the least.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdExchanger
JULY 5, 2023
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Europe? More Like ‘You’re Out’ European data privacy laws mainly deal with privacy. Duh. But there is another motivating The post GDPR And CJEU Are Ad Tech’s Four-Letter Words; Netflix Ups The Ad Ante appeared first on AdExchanger.
Adweek
JULY 5, 2023
Uber not only revolutionized the concept of ride-sharing, but also turned it into a flourishing business venture. Given its profound and consistent interaction with customers, it was no shock when Uber made the leap into the realm of advertising. Today, we are honored to sit down with Mark Grether, vp and general manager at Uber.
Exchange Wire
JULY 5, 2023
Apple has managed to generate considerable enthusiasm with the launch of Vision Pro, sporting a price of USD$3,500 (~£2,820). Are we at the threshold of a new era in digital marketing, or is this merely a fleeting trend in the [.] The post Is Apple’s Vision Pro the Catalyst for a New Era in Digital Marketing? appeared first on ExchangeWire.com.
Adweek
JULY 5, 2023
Pringles has made an untold number of ravenous snackers feel seen with its Super Bowl ads that depict people getting their hands stuck in its cylindrical cans. Since 2022, the brand has poked fun at the predicament caused by its biggest design flaw. As seen in its latest Super Bowl commercial, even singer-songwriter Meghan Trainor.
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Exchange Wire
JULY 5, 2023
Apple has managed to generate considerable enthusiasm with the launch of Vision Pro, sporting a price of $3,500. Are we at the threshold of a new era in digital marketing, or is this merely a fleeting episode in the constantly [.] The post Apple Vision Pro: A New Era for Digital Marketers? appeared first on ExchangeWire.com.
Adweek
JULY 5, 2023
It's been an interesting few months for Bud Light, which found itself embroiled in anti-LGBTQ+ criticism and calls for a boycott after it partnered with transgender influencer Dylan Mulvaney to promote its brew in March. Since then, the Anheuser-Busch brand has endured criticism from both the right and left, offering a lesson for brands in.
Exchange Wire
JULY 5, 2023
In this exclusive Q&A, Lucy Gausden, programmatic specialist for The Barn at Arla Foods, discusses how marketers are leveraging CTV into omnichannel strategies, how the medium has benefitted Starbucks in campaign execution and measurement, and how other forms of digital [.] The post How CTV is Reshaping the Marketing Landscape: Q&A with Arla Foods’ Lucy Gausden appeared first on ExchangeWire.com.
Adweek
JULY 5, 2023
Among the many dark developments of the Covid-19 health emergency were those YouTube videos of what's come to be known as organized retail theft. Odds are you've seen at least one. A man strolls into a San Francisco Walgreens, fills a large trash bag with stuff, then rides out the front door on a bicycle.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Martech
JULY 5, 2023
Facebook and other tech giants will be hard-pressed to monetize their first-party data in the European Union, following a ruling yesterday by the EU’s top court that shot down Facebook’s “legitimate interest” argument for personalized ads. What it means. The ruling is a shot across the bow for many big tech businesses, says Tim Parkin, president of Parkin Consulting.
Adweek
JULY 5, 2023
At every industry event, and across my many friends in the advertising business, I am most often asked, "Why should I buy a data clean room?" My response is always the same: "What are you trying to build? What compelling products can you offer the market today that you could not offer yesterday?" The data.
Martech
JULY 5, 2023
Agile marketing is all about change, but how do we balance agility and chaos? Let’s explore three components of the Agile Marketing Navigator framework the Guidepoint, Blueprint and Marketing Backlog — and where frequent change is acceptable and what areas to keep change to a minimum. Changing the Guidepoint The Guidepoint is the “big win” for an agile team that’s decided either quarterly or based on a major project or campaign.
Adweek
JULY 5, 2023
Working with film always had its downsides, from high costs to a development process that could lead to creative disaster--but that has never fully counteracted its unique appeal for photographers.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Exchange Wire
JULY 5, 2023
On today's ExchangeWire news digest: PwC Australia shared confidential tax information with Google; Canada's Quebecor confirmed it will stop advertising on Facebook and Instagram; and the US prepares tighter restrictions on China. Google tied to PwC tax leak An exclusive report from [.] The post Google Linked to PwC Tax Scandal; Quebecor Pulls Ads from Facebook, Instagram appeared first on ExchangeWire.com.
AdExchanger
JULY 5, 2023
The mobile web version of Wordle now features interstitial video and display ads that will run after a user clicks “Play” and before the game loads on their screen. The The post NYT Brings New Paid P-R-O-M-O To Wordle appeared first on AdExchanger.
IAB Tech Lab
JULY 5, 2023
The IAB Tech Lab released a private audience activation specification named “Open Private Join & Activation (OPJA)” alongside the “Data Clean Rooms (DCR) Guidance” for public comments in February 2023. Since then, we have seen immense interest and received some great feedback from the industry.
Exchange Wire
JULY 5, 2023
Brian Clifton, an industry veteran and data privacy advocate, will assume the role of advisor to the management board to support Piwik PRO in strategic business and product development decisions. The increased demand for actionable data, a boost in focus on [.] The post Google’s Former Head of Web Analytics for Europe Joins Privacy-Focused Analytics Vendor Piwik PRO appeared first on ExchangeWire.com.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Seth Godin
JULY 5, 2023
One takes a little more effort than the other. While throwing shade might be more fun, it eventually runs out of energy. It’s designed to end conversations, not start them, to intimidate, not encourage. Turning on lights helps everyone.
Digiday
JULY 5, 2023
Meta seems poised to capitalize on Twitter’s current struggles by introducing its much-anticipated rival, Threads. Its arrival comes in the wake of Twitter’s recent controversy, where owner Elon Musk limited the viability of users’ tweets, hampering advertisers’ reach. Threads has emerged as a potential sanctuary for both social media users and marketers.
Rob Campbell
JULY 5, 2023
A lot of luxury brands, invite a lot of mocking. It might be what they make. It might be the prices they charge. It might be the way they look at the world. But whatever your opinion, at least they commit. Walk into a proper high-end luxury brand and you see high-end standards and experience. [ The Netflix series ‘7 Day’s’ perfectly demonstrates this, as I wrote about here ] Everywhere.
Digiday
JULY 5, 2023
On July 8, Major League Baseball is launching its first virtual stadium, an initiative internally known as MLB’s “31st Ballpark.” By giving fans digital access to events such as this weekend’s annual Celebrity Softball Game, the league is aiming to use this virtual space as a springboard for new revenue opportunities — and, eventually, as marketing and advertising inventory in its own right.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
AdPushup
JULY 5, 2023
Discover 7 quick facts about Exchange Bidding in Dynamic Allocation (EBDA), the programmatic advertising method that maximizes revenue by allowing ad exchanges to compete in real-time auctions. Also commonly known as open bidding, exchange bidding is a dynamic allocation, which is an auction conducted by Google where the ad exchanges and SSPs (Supply Side Platforms) [.
Digiday
JULY 5, 2023
Imagine if ad tech bosses ventured beyond the realm of unrestrained growth. It’s a stretch, of course, given those same execs would have to settle for lower profits and tame the excessive rewards for their big shots. But just picture it: a reimagined ad tech landscape, where things are simpler, smoother and slightly less of a hot mess. Sounds like a long shot, right?
Ad Badger
JULY 5, 2023
SUBSCRIBE Sean Stone of Stone’s Goods sits down with Michael to discuss 7 ways to grow organic ranking in your. Read More How Can I Grow My Organic Sales Percentage For Amazon PPC Campaigns? [The PPC Den Podcast] The post How Can I Grow My Organic Sales Percentage For Amazon PPC Campaigns? [The PPC Den Podcast] appeared first on Ad Badger.
Digiday
JULY 5, 2023
Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel. Welcome to the Digiday+ Research Briefing, your weekly curation of media and marketing research insights. Digiday+ members have access to the research below. This is a member-exclusive article from Digiday. Continue reading it on digiday.com and subscribe to continue reading content like this.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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