Wed.Jul 05, 2023

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The FTC Just Cracked Down on Sales of Stolen Merch Online. Here’s What It Means for Brands.

Adweek

Among the many dark developments of the Covid-19 health emergency were those YouTube videos of what's come to be known as organized retail theft. Odds are you've seen at least one. A man strolls into a San Francisco Walgreens, fills a large trash bag with stuff, then rides out the front door on a bicycle.

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Estimates: The 2x Rule

The Ad Tech Blog

Shifting from Blind Optimism to Realistic Assessments As a newbie engineer at the beginning of my career, I was confident about my project estimates. Trusting in my abilities, I thought I could whip up anything in record time. However, after repeatedly failing to meet my estimates —a common phenomenon in the tech industry— I realized I needed more caution.

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Trending Sources

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Here’s Everything You Need to Know About Instagram’s Twitter Alternative, Threads (For Now)

Adweek

Meta's new Twitter clone app--Threads--is expected to launch on July 6, according to Apple's App Store. The decentralized app was made available for pre-order, although not paid, on Monday on Apple's App Store and Google Play. The web version is expected to go live around the same time. According to Mark Zuckerberg's Instagram teaser, anyone.

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IAB Tech Lab Blesses Its First Set Of Data Clean Room Specs

AdExchanger

The IAB Tech Lab released its first data clean room guidance and also shared the first version of the Open Private Join and Activation (OPJA) specifications, which sets use cases The post IAB Tech Lab Blesses Its First Set Of Data Clean Room Specs appeared first on AdExchanger.

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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AI Policies From Agency Holding Groups Help Win Clients and Score Major Partnerships

Adweek

Agency holding groups, including WPP's Ogilvy, IPG, Omnicom Group and Havas, are taking a more strategic approach to how they use generative artificial intelligence internally and with clients, a further indication of the industry getting to grips with the burgeoning tech. Over the last six months, more agencies have formed cross-department AI task forces to.

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Marketers roast Google Analytics 4

Martech

Marketers aren’t having the easiest time migrating from Universal Analytics to Google Analytics 4. Some are so frustrated with the new tool, that they’ve even been holding funerals for UA in the hope that Google might get the message and make a sudden U-turn. In conjunction with Search Engine Land, we recently ran a poll to find out how the industry is coping and to give marketers an opportunity to get their voices heard — and the feedback was interesting to say the least.

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More Trending

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EU’s ruling against Facebook a big blow to first-party data usage

Martech

Facebook and other tech giants will be hard-pressed to monetize their first-party data in the European Union, following a ruling yesterday by the EU’s top court that shot down Facebook’s “legitimate interest” argument for personalized ads. What it means. The ruling is a shot across the bow for many big tech businesses, says Tim Parkin, president of Parkin Consulting.

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Adweek Podcast: What’s Next for Bud Light?

Adweek

It's been an interesting few months for Bud Light, which found itself embroiled in anti-LGBTQ+ criticism and calls for a boycott after it partnered with transgender influencer Dylan Mulvaney to promote its brew in March. Since then, the Anheuser-Busch brand has endured criticism from both the right and left, offering a lesson for brands in.

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GDPR And CJEU Are Ad Tech’s Four-Letter Words; Netflix Ups The Ad Ante

AdExchanger

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Europe? More Like ‘You’re Out’ European data privacy laws mainly deal with privacy. Duh. But there is another motivating The post GDPR And CJEU Are Ad Tech’s Four-Letter Words; Netflix Ups The Ad Ante appeared first on AdExchanger.

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McDonald’s Celebrates Latinx Culture With Its ‘Ritmo y Color’ Experience

Adweek

For its third annual Ritmo y Color promotion, McDonald's partnered with visual artists and Colombian musician Camilo to celebrate Latinx culture at restaurants across the U.S. The 2023 Ritmo y Color promotion is a music and art collaboration featuring musical performances, as well as art installations in select McDonald's restaurants. "For Latinos, our ritmo and.

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Retail media advertising: How e-commerce is becoming AdTech’s next frontier

what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks

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How to handle changes in agile marketing

Martech

Agile marketing is all about change, but how do we balance agility and chaos? Let’s explore three components of the Agile Marketing Navigator framework the Guidepoint, Blueprint and Marketing Backlog — and where frequent change is acceptable and what areas to keep change to a minimum. Changing the Guidepoint The Guidepoint is the “big win” for an agile team that’s decided either quarterly or based on a major project or campaign.

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Let’s Talk About Brand Podcast: Branding With Influencers and Brand Conversation

Adweek

In today's episode of Let's Talk About Brand, we sat down with Yash Chavan, founder of the influencer marketing platform SARAL, to discuss branding with influencers. If used properly, influencer marketing can be an incredible tool to help build your brand. Or if you want to be an influencer, it can be an incredible part.

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Is Apple’s Vision Pro the Catalyst for a New Era in Digital Marketing?

Exchange Wire

Apple has managed to generate considerable enthusiasm with the launch of Vision Pro, sporting a price of USD$3,500 (~£2,820). Are we at the threshold of a new era in digital marketing, or is this merely a fleeting trend in the [.] The post Is Apple’s Vision Pro the Catalyst for a New Era in Digital Marketing? appeared first on ExchangeWire.com.

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The Speed of Culture Podcast: Catching a Ride With Uber

Adweek

Uber not only revolutionized the concept of ride-sharing, but also turned it into a flourishing business venture. Given its profound and consistent interaction with customers, it was no shock when Uber made the leap into the realm of advertising. Today, we are honored to sit down with Mark Grether, vp and general manager at Uber.

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The GTM Intelligence Era: ZoomInfo 2025 Customer Impact Report

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

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Apple Vision Pro: A New Era for Digital Marketers?

Exchange Wire

Apple has managed to generate considerable enthusiasm with the launch of Vision Pro, sporting a price of $3,500. Are we at the threshold of a new era in digital marketing, or is this merely a fleeting episode in the constantly [.] The post Apple Vision Pro: A New Era for Digital Marketers? appeared first on ExchangeWire.com.

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Find Your ‘Why’ Behind Data Clean Rooms

Adweek

At every industry event, and across my many friends in the advertising business, I am most often asked, "Why should I buy a data clean room?" My response is always the same: "What are you trying to build? What compelling products can you offer the market today that you could not offer yesterday?" The data.

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How CTV is Reshaping the Marketing Landscape: Q&A with Arla Foods’ Lucy Gausden

Exchange Wire

In this exclusive Q&A, Lucy Gausden, programmatic specialist for The Barn at Arla Foods, discusses how marketers are leveraging CTV into omnichannel strategies, how the medium has benefitted Starbucks in campaign execution and measurement, and how other forms of digital [.] The post How CTV is Reshaping the Marketing Landscape: Q&A with Arla Foods’ Lucy Gausden appeared first on ExchangeWire.com.

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Polaroid Embraces the Messy Beauty of ‘Real Life’

Adweek

Working with film always had its downsides, from high costs to a development process that could lead to creative disaster--but that has never fully counteracted its unique appeal for photographers.

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5 Ways You Can Win Faster with Gen AI in Sales

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.

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Google Linked to PwC Tax Scandal; Quebecor Pulls Ads from Facebook, Instagram

Exchange Wire

On today's ExchangeWire news digest: PwC Australia shared confidential tax information with Google; Canada's Quebecor confirmed it will stop advertising on Facebook and Instagram; and the US prepares tighter restrictions on China. Google tied to PwC tax leak An exclusive report from [.] The post Google Linked to PwC Tax Scandal; Quebecor Pulls Ads from Facebook, Instagram appeared first on ExchangeWire.com.

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Why Major League Baseball is exploring potential revenue and sponsorship opportunities in the metaverse

Digiday

On July 8, Major League Baseball is launching its first virtual stadium, an initiative internally known as MLB’s “31st Ballpark.” By giving fans digital access to events such as this weekend’s annual Celebrity Softball Game, the league is aiming to use this virtual space as a springboard for new revenue opportunities — and, eventually, as marketing and advertising inventory in its own right.

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Throwing shade or throwing light?

Seth Godin

One takes a little more effort than the other. While throwing shade might be more fun, it eventually runs out of energy. It’s designed to end conversations, not start them, to intimidate, not encourage. Turning on lights helps everyone.

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Ad tech’s 2023 vibe shift

Digiday

Imagine if ad tech bosses ventured beyond the realm of unrestrained growth. It’s a stretch, of course, given those same execs would have to settle for lower profits and tame the excessive rewards for their big shots. But just picture it: a reimagined ad tech landscape, where things are simpler, smoother and slightly less of a hot mess. Sounds like a long shot, right?

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10 Ways to Leverage Buyer Signals and Drive Revenue

In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.

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It’s Time for Interoperable Data Clean Rooms

IAB Tech Lab

The IAB Tech Lab released a private audience activation specification named “Open Private Join & Activation (OPJA)” alongside the “Data Clean Rooms (DCR) Guidance” for public comments in February 2023. Since then, we have seen immense interest and received some great feedback from the industry.

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Google’s Former Head of Web Analytics for Europe Joins Privacy-Focused Analytics Vendor Piwik PRO

Exchange Wire

Brian Clifton, an industry veteran and data privacy advocate, will assume the role of advisor to the management board to support Piwik PRO in strategic business and product development decisions. The increased demand for actionable data, a boost in focus on [.] The post Google’s Former Head of Web Analytics for Europe Joins Privacy-Focused Analytics Vendor Piwik PRO appeared first on ExchangeWire.com.

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NYT Brings New Paid P-R-O-M-O To Wordle

AdExchanger

The mobile web version of Wordle now features interstitial video and display ads that will run after a user clicks “Play” and before the game loads on their screen. The The post NYT Brings New Paid P-R-O-M-O To Wordle appeared first on AdExchanger.

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Meta’s Twitter rival Threads has launched — here’s what you need to know

Digiday

Meta seems poised to capitalize on Twitter’s current struggles by introducing its much-anticipated rival, Threads. Its arrival comes in the wake of Twitter’s recent controversy, where owner Elon Musk limited the viability of users’ tweets, hampering advertisers’ reach. Threads has emerged as a potential sanctuary for both social media users and marketers.

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Signal-Based Selling: How to Leverage 4 Key Buying Signals

As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.

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Nothing Says Who You Are Like What You Do …

Rob Campbell

A lot of luxury brands, invite a lot of mocking. It might be what they make. It might be the prices they charge. It might be the way they look at the world. But whatever your opinion, at least they commit. Walk into a proper high-end luxury brand and you see high-end standards and experience. [ The Netflix series ‘7 Day’s’ perfectly demonstrates this, as I wrote about here ] Everywhere.

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Digiday+ Research Briefing: Instagram hopes Threads will overtake Twitter as top messaging app

Digiday

Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel. Welcome to the Digiday+ Research Briefing, your weekly curation of media and marketing research insights. Digiday+ members have access to the research below. This is a member-exclusive article from Digiday. Continue reading it on digiday.com and subscribe to continue reading content like this.

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Exchange Bidding: 7 Quick Facts About EBDA

AdPushup

Discover 7 quick facts about Exchange Bidding in Dynamic Allocation (EBDA), the programmatic advertising method that maximizes revenue by allowing ad exchanges to compete in real-time auctions. Also commonly known as open bidding, exchange bidding is a dynamic allocation, which is an auction conducted by Google where the ad exchanges and SSPs (Supply Side Platforms) [.

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Media Briefing: Mid-year media check-in

Digiday

This week’s Media Briefing looks at the top trends within the media industry that took place during the first half of 2023, amid a less-than-ideal economic climate. Mid-year review The oral history of Paper Magazine, Google strikes back at Canada’s new act and more Mid-year review Many publishers were well aware of the challenges they faced coming into 2023 — a large one being the lack of visibility regarding their advertising sales for the first two quarters.

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Activating Intent Data for Sales and Marketing

Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.