Adweek
JULY 20, 2023
It's Barbie's world, and we're just living in it. That's how it feels ahead of the July 21 release of Greta Gerwig's long-awaited Barbie movie. You wouldn't be alone in noticing that social media, and life in general, has recently been tinted with a hot pink "Barbiecore" hue. That's because Mattel's Barbie marketing team and.
AdExchanger
JULY 20, 2023
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Do We Ever Not Kick The Can? After Google Chrome first committed to third-party cookie deprecation, big advertisers The post A Third-Party Cookie Deadline Might Stick; LOL, They Named It PMax, Too. appeared first on AdExchanger.
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Adweek
JULY 20, 2023
Chicago Portfolio School (CPS), once an institution that steadily fed new talent to top agencies, has ceased operations after periods of disorganization and lulls in communication, six former students and five instructors tell Adweek. Administrators cut off contact before the winter quarter, which was scheduled to begin in January. The school's website shut down in.
AdExchanger
JULY 20, 2023
TV publishers and brands are paying extra careful attention to what their adversaries are up to. And one opportunity to get data about competitors comes with programmatic integrations. The post TV Programmers And Advertisers Are Inching Closer To Their Competitors appeared first on AdExchanger.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
JULY 20, 2023
Loyalty programs greet us at every turn, from online and in-store retail to delivery apps and services, restaurants and even the credit cards we use to make purchases. It's quite possible to participate in several programs every time we spend money. They play a role in attracting new customers but primarily seek to hook in.
Martech
JULY 20, 2023
Many campaigns on TikTok, YouTube, Facebook and others fail simply because marketing teams need the right tools to maximize conversions. When increasing sales on Amazon and other marketplaces, you may be missing the mark on targeting, tracking and attribution. In this webinar, learn how to increase revenue with practical tips your marketing team can put into practice for immediate, measurable impact.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdExchanger
JULY 20, 2023
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem… The post Comic: Monkey See, Monkey Generate appeared first on AdExchanger.
Adweek
JULY 20, 2023
I was never really a Barbie girl, but I find myself living in a very Barbie world. With a paint-the-town-pink approach to marketing the Barbie movie, there's no mystery about the ambition of making this a blockbuster hit. But it's more than a blockbuster hit that Mattel is after. If it were just about ticket.
AdExchanger
JULY 20, 2023
Playground XYZ announced today that its Attention Intelligence Platform is now compatible with YouTube ads. The post Can Attention Metrics Prevent Another YouTube TrueView Scandal? appeared first on AdExchanger.
Adweek
JULY 20, 2023
That's a wrap for NBCUniversal. Today, the company announced it had closed upfront talks, becoming the first major publisher to cross the finish line in what's been the slowest upfront season in years. Despite ongoing economic uncertainty, NBCU is ending its 2023 upfront negotiations with total cash commitments that are "roughly in line with last.
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Martech
JULY 20, 2023
The New York Times reports “Google is testing a product that uses artificial intelligence technology to produce news stories, pitching it to news organizations including The New York Times, The Washington Post and The Wall Street Journal’s owner, News Corp.” Google disagrees with that description, to put it mildly. For me, someone is truly a journalist if they can find a story in a Zoning Board Committee meeting and get all the names right when covering a four-alarm house fire at 3 am.
Adweek
JULY 20, 2023
To help people express themselves while virtually communicating with colleagues, Microsoft partnered with Maybelline New York to launch the Maybelline Beauty App within its Microsoft Teams group messaging application. The Maybelline Beauty App allows Teams users to select from 12 virtual makeup filters that are applied to their face in augmented reality.
AdExchanger
JULY 20, 2023
Discrepancies across the various attempts to quantify the issue with YouTube TrueView have just raised more questions about measurement failures. The post How The YouTube Scandal Exposes A Double Measurement Failure appeared first on AdExchanger.
Adweek
JULY 20, 2023
Each June, the marketing world converges in France for the Cannes Lions festival. For a week, the Croisette is the center of creativity in the marketing world. This year, Adweek returned to Cannes to present, in partnership with Whalar, four days of programming. From June 19-22, we explored the challenges, successes and opportunities available in.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Martech
JULY 20, 2023
“We flip the model, so rather than a candidate applying to the job, the company applies to the engineer.” That’s Mark Chaffey, co-founder and CEO of Hackajob, a London-based platform, active in the U.S. as well as the U.K., that allows employers to seek out candidates for positions in technology organizations, including in marketing technology and operations. “The central thesis of our business is that effectively every company is now a technology business,” he told
Adweek
JULY 20, 2023
The instant commerce industry--made up of companies promising groceries and other essentials delivered in 30 minutes or less--has taken convenience to the next level, fulfilling consumers' wants and needs in mere minutes with just a few clicks. During Adweek's Commerceweek, Daniel Folkman, svp of business at the instant commerce company Gopuff, talked delivering convenience with.
Exchange Wire
JULY 20, 2023
Theorem Inc., a full-service flexible digital marketing and tech solutions provider with over 20 years of experience successfully streamlining ad operations, conducted research exploring the experience and sentiment ad operations and sales professionals have with the automation process, and the [.] The post New Research from Theorem Finds Media Companies Recognise the Importance of Automation to Scale appeared first on ExchangeWire.com.
Adweek
JULY 20, 2023
In the dynamic realm of marketing, one individual stands out as a trailblazer, redefining what it means to be a fearless leader. Melissa Hobley, CMO of Tinder, whose unwavering passion for the brands she's represents is evident in every decision she makes. As we delve into her journey, discover the essence of her unparalleled bravery.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Exchange Wire
JULY 20, 2023
The IPA Bellwether Report Q2 2023 is once again an intriguing mixed bag of statistics on UK marketing budgets. Firstly, the good news: following a sharp increase in the previous quarter, spend continues to climb, having risen 6.4%. This has [.] The post IPA Bellwether Q2 2023: Record Sales Promotions Drive Marketing Growth appeared first on ExchangeWire.com.
Adweek
JULY 20, 2023
In a landscape where relevance, transparency and innovation are critical, corporate giants like PepsiCo and Frito-Lay are placing the consumer at the heart of their operations. To delve into how this consumer-focused philosophy takes shape, we sat down with Brett O'Brien, chief marketing officer at Frito-Lay North America. In today's episode of The Speed of.
Exchange Wire
JULY 20, 2023
As digital marketers clear through the clutter and craft a resonating brand message, they hope to capture the most precious and fleeting element of all - attention. Amidst a dynamic data landscape, publishers are on the lookout for fresh approaches to [.] The post The Battle for Attention: Capturing and Retaining Audiences with Outbrain appeared first on ExchangeWire.com.
Adweek
JULY 20, 2023
One of the most important reasons agency CEOs flock to Cannes each June is for their clients. It's an opportunity to wine and dine with countless partners, build bonds and secure current--or even new--business. But not all clients are alike--some value their agency partnerships as extensions of their own teams, while others are notorious cost-cutters.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
AdExchanger
JULY 20, 2023
Netflix gained roughly 6 million subscribers this quarter, mostly thanks to anti-password sharing. But advertising remains only a tiny piece of the business. The post Netflix Subscribers Are Up, But Advertising Remains Stagnant appeared first on AdExchanger.
Seth Godin
JULY 20, 2023
Marketing is generally about action. Marketers seek to create the conditions for a change to happen, for people to accomplish their goals and to satisfy their needs. But since 1950, some marketers have worked in a different direction. To sow confusion and doubt, and most of all, to seek delay. In 1954, facing the real threat of peer-reviewed and clear evidence that smoking caused lung cancer, the cigarette industry startled pundits by acknowledging the research and then calling for more research
AdExchanger
JULY 20, 2023
There is no shortchanging the complexity of today’s media industry or the impact that the ever-expanding range of choice has on effective cross-media measurement. That complexity, however, doesn’t grant marketers The post Audiences Transcend Marketing Channels – Measurement Can Do The Same appeared first on AdExchanger.
Digiday
JULY 20, 2023
U.S.-based sports publishers have a unique challenge when covering the FIFA Women’s World Cup this year : a 12 to 16-hour time difference. The 2023 Women’s World Cup spans four different time zones across nine host cities in Australia and New Zealand, timing games 12 to 16 hours ahead of Eastern Standard Time in the U.S. (The men’s tournament last year was in Qatar, which was an eight-hour time difference.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
AdExchanger
JULY 20, 2023
This week, we’re digging into the DTC biz. Not the metrics or the paid media, exactly, but the information and personal support systems that have grown up as people in The post DTC Brands Are Trying Something New, By Building In Public appeared first on AdExchanger.
Digiday
JULY 20, 2023
Carlsberg marketers face an almost possible task in trying to assess the outlook for media amid a constantly changing landscape. Even so, they’re still trying, and they’ve roped in iProspect to help. The Dentsu-owned agency is in the process of onboarding the beer brewer after replacing Initiative following a six-year stint on the account. While such changes are common in advertising, Carlsberg’s decision to pick iProspect, known for its digital expertise, over Wavemaker Global and Zenith, spea
Martech
JULY 20, 2023
When discussing partnerships in marketing, co-branded products, referral partnerships or partnerships between agencies and clients come to mind. But as we move further into the digital-first marketing landscape, the types of partnerships marketers and customers need to consider go beyond traditional ones. Here’s how collaborating with the right integration partners can benefit your organization — from increased sales figures to seamless integrations.
Digiday
JULY 20, 2023
After exploding around 2021, the buzz around non-fungible tokens appears to have dropped significantly recently. While media agencies agree that the hype of NFTs represented as expensive digital art and collectibles has completely evaporated, they believe the underlying technology still offers some value when applied to rewards and loyalty programs, along with new ways to engage audiences in industries like music and gaming.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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