Adweek

MAY 18, 2025

ADWEEK asked creative leaders to choose the work worthy of trophies at advertising's most prestigious festival.

Advertising 306

Advertising Food Media Agency 306

Digiday

MAY 18, 2025

One year after the launch of Googles generative AI search feature, AI Overviews, publishers are recalibrating. One publisher is rethinking its SEO strategy, backing away from optimizing content for long-tail search queries. Another is reinvesting in exclusives, scoops and breaking news prioritizing urgency over evergreen stories. A third is actively working to reduce its reliance on Google for traffic altogether.

SEO 56

SEO Media Marketing 56

Adweek

MAY 18, 2025

Ferro teases Super Bowl LXI, coming to ABC in 2027.

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Digiday

MAY 18, 2025

Jimmy Fallon greeted the crowd at what he called the NBA upfront before correcting himself at the NBCUniversal upfront presentation on May 12. He had it right the first time. Sports has played a primary role in TV networks and more recently streaming services upfront shows for years. But this year it was the show and is expected by agency executives to dictate the upfront marketplace to a greater degree than previously.

Agency 55

Agency Media Marketing 55

Advertiser: ZoomInfo

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

Marketing

Exchange Wire

MAY 18, 2025

Adsquare, the leading location intelligence platform for programmatic advertising, today (May 20th, 2025) announced the appointment of Rob Garber as global vice president, agency and brands. Garber, a commercial leader with 20+ years in digital advertising, will lead Adsquares global [.] The post Adsquare Appoints Rob Garber as Global VP Agency & Brands to Drive Global Commercial Growth appeared first on ExchangeWire.com.

Agency 52

Agency Advertising 52

Digiday

MAY 18, 2025

After more than two decades in the holdco machine, Marcy Samet knew that striking out on her own likely meant a one-way ticket. For years, the industry ran on a reliable cycle: execs left bloated networks, built indie shops then cashed out by selling right back into the machine. But that cycles losing steam. The exits keep coming but the re-entries arent always part of the plan anymore.

Media 51

Media Marketing 51

Digiday

MAY 18, 2025

OK, ad marketplace media buyers, marketers and all associated media players what you just experienced this past week wasnt an upfront. It was a sportsfront. Sports content, both live games and all manner of shows around sports, dominated the upfront presentations like no other source of programming. From new NBA and NFL rights holders, to sports-themed series, to Michael Jordan returning to TV in some vaguely-defined capacity with NBC Universals NBA coverage, sports dominated all the upfront c

Media 43

Media Conversion Marketing 43

Bhatnaturally

MAY 18, 2025

I hardly came across any clutter-breaking ads over the last weeks or so and hence did not publish any curated list last week, like I usually do. This week’s short list includes ad from Apple, Stella Artois and more. Mac to school: features as benefits The college community is a big market for Apple in [.] The post Apple, Amazon and more: top creative ads of the week appeared first on Bhatnaturally.

Marketing 59

Marketing Advertising 59

Digiday

MAY 18, 2025

Search marketing, once a relatively narrow and technical sect of marketing, is becoming much more wide-ranging. One year in from the launch of Googles AI Overviews, adoption of AI-assisted search tools has led to the rise of so-called zero-click search, meaning that users terminate their search journeys without clicking a link to a website. People don’t search anymore.

Marketing 58

Marketing Media 58

Rob Campbell

MAY 18, 2025

A long time ago, I read an article about a former fashion executive who was talking about what he had learned in his life. It was a powerful piece, because the individual had recently been diagnosed with terminal cancer and literally had 12 months to live. I was young and can’t quite remember how I came across the article, but I remember 2 very significant quotes he gave that have stayed with me for decades.

Fashion 64

Fashion Advertising 64

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