Adweek

APRIL 9, 2023

Publishers have recently feared the impact that artificial intelligence (AI)-enabled search will have on their advertising revenue. If Google's Bard or Microsoft's Bing can answer a search query without directing a user to an article, publishers' bottom lines will suffer. And those tools have exploded in popularity, with ChatGPT attracting 1.6 billion visits to its.

Affiliates 312

Affiliates Advertising 312

AdExchanger

APRIL 9, 2023

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. What Could Possible Go Wrong? Elon Musk was a splashy late get for the POSSIBLE marketing conference in The post Elon Musk May Be A Great Get And A Regret; The Ad Tech Gold Mine appeared first on AdExchanger.

Ad Tech 109

Ad Tech Marketing Ad Exchange 109

Seth Godin

APRIL 9, 2023

One of the spokespeople for the new milk marketing campaign confessed that she doesn’t really like drinking milk. Sales are way down, and an entire generation is drinking other beverages. Other than the people who are paid to sell or lobby for milk sales, few people are concerned. Milk isn’t going away, but it certainly isn’t growing. Marketing isn’t the act of getting people to buy what you’re paid to sell them.

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Audience Marketing 106

AdExchanger

APRIL 9, 2023

Given industrywide pushback, the IAB Tech Lab has amended its previous update to its guidelines for in-stream and out-stream video. The post Unpacking The Latest Changes To The IAB Tech Lab’s Video Ad Guidelines appeared first on AdExchanger.

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Video Ads 98

Advertiser: ZoomInfo

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

Marketing

Playwire

APRIL 9, 2023

Key Points What is it? Playwire’s Data Segments are pre-built custom segments you can use through all major DSPs and data marketplaces for campaign targeting that generates out-of-this-world results. What makes them special? They are highly granular data segments, built from first party data collected from over 500 exclusive publisher relationships, that have achieved proven results for advertisers for over 15 years.

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Advertising Data Management Platform Audience 97

AdExchanger

APRIL 9, 2023

Regulators have made it clear that they have their eye on how data flows between first parties and their partners – and that first parties are responsible for what happens when The post The Government Is Tracking Your Tracking Pixels (And You Should Be, Too) appeared first on AdExchanger.

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AdPushup

APRIL 9, 2023

Here is the list of 7 best adblocker extension for chrome along with their features, pros, and cons. Also, learn about ad blocker recovery solution. Now that a huge number of applications and websites are using advertisements as their strategy for monetization, the increase in the utilization of ad blockers seems to be a natural [.

Advertising 52

Advertising 52

Digiday

APRIL 9, 2023

It’s hard to know how this bank mess will shake out for the ad industry. But there are clues of a correction that was a long time coming. What has transpired in the month after the collapse of Silicon Valley Bank has been a protracted reality check of sorts for entrepreneurs and CEOs in advertising. The bank’s decline was a harsh reminder that in a fractional banking system, companies’ money is not really at the bank — and it never has been.

Ad Tech 69

Ad Tech Communications Media Advertising 69