Adweek
JUNE 13, 2023
One in five Gen Z adults identifies as LGBTQ+ according to Gallup. While reports claim there are over 1,500 dating apps and websites around the world, there has been little to no innovation in this space for queer men in more than a decade. Through our research with members of the queer community, we found.
AdExchanger
JUNE 13, 2023
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Signal, Please TV may not rely on third-party cookies, but that doesn’t mean the television industry isn’t feeling The post Signal Loss Muddies TV Measurement; Do Accountability Apps Violate Civil Rights? appeared first on AdExchanger.
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Adweek
JUNE 13, 2023
Minneapolis agency Colle McVoy has been selected by La-Z-Boy, the nearly century-old furniture company, to help lead a refresh of the iconic brand. The agency will provide strategy, design, public relations and influencer marketing to reposition the La-Z-Boy brand from one of nostalgia to a more active, dynamic and distinctive brand for modern audiences.
AdExchanger
JUNE 13, 2023
After years of courting lower-funnel performance budgets – and charging on a cost-per-click basis – Outbrain foresees further growth in attracting upper-funnel spend. It’s doing so by giving brands a way The post Forget Cost Per Click. Outbrain Is Chasing Brand Budgets Now appeared first on AdExchanger.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
JUNE 13, 2023
Close your eyes and think of a hot sauce brand. What do you see? Skulls and crossbones? Flames and grim reapers? Red Peppers? What about a teddy bear? In the first spot to promote his Tingly Ted's hot sauce range, "a dip designed to make you smile, not sweat," musician Ed Sheeran is teamed up.
AdExchanger
JUNE 13, 2023
New startups are starting to use generative AI to flip the script on in-video product placement, including Rembrand, a new venture launched by ad tech vet Omar Tawakol in February. The post L’Oréal’s VC Fund Is Backing Omar Tawakol’s New Generative AI Startup Rembrand appeared first on AdExchanger.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdExchanger
JUNE 13, 2023
The cost of customer acquisition is about more than what a brand pays to get someone to visit a website or download an app. Advertisers also need to bake engagement The post Calculating CAC With An Eye On Retention appeared first on AdExchanger.
Adweek
JUNE 13, 2023
One evening at the end of May, a crowd gathered at Christie's, the famous auction house in London. The institution known for selling works by the likes of Leonardo da Vinci, Pablo Picasso and Claude Monet was holding a show of regal portraits painted in the Renaissance style. But the antiquated frames actually held modern.
Martech
JUNE 13, 2023
If I were an email marketer going on vacation for three weeks, what would I do on my first day back in the office? Everybody knows how great vacations are, but we email people truly appreciate taking a vacation amid all the craziness. As you read this, I will be holidaying in Greece and Thailand. I’ve never been to either before and look forward to a much-needed break.
Adweek
JUNE 13, 2023
A brand's approach to customer service is a make-or-break opportunity in developing lifetime customer loyalty, but the flood of inquiries inundating contact centers since the pandemic has left brands struggling to keep up with the pace of issues across channels. In fact, addressing agent burnout is a top two priority for contact center executives. While.
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VideoWeek
JUNE 13, 2023
Madhive today announced the ad tech firm has received a $300 million investment from Goldman Sachs Asset Management. The deal follows an earlier $7 million investment in Madhive, whose revenues last year came to $125 million. A meeting at CES this year led to the investor acquiring a significant minority stake in the business, valued just under $1 billion.
Adweek
JUNE 13, 2023
Despite turbulence brought on by an uncertain economy, Big Tech continues to lead the way in overall brand experience. Kantar's annual BrandZ list, out today, sees Apple, Google, Microsoft and Amazon in the lead. For the second year in a row, Apple has claimed the No. 1 spot. The BrandZ list assesses brand value in.
Marketing Dive
JUNE 13, 2023
To promote limited-time sauces, the brand enlisted internet celebs like Rebecca Black and William Hung that have celebrated 15 minutes of fame.
Adweek
JUNE 13, 2023
Although he's known as "the boy with no job" on social media, that couldn't be further from the truth. Ben Soffer successfully transitioned from being an influencer marketer to becoming an influencer himself. After graduating from Yeshiva University, Soffer began his career in the marketing industry, leading influencer and social strategies for major companies at.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
AdExchanger
JUNE 13, 2023
To survive and stay relevant, publishers like Ziff Davis and Black Enterprise are creating commerce-related content. The post How Ziff Davis And Black Enterprise Bring In Revenue With Commerce Content appeared first on AdExchanger.
Adweek
JUNE 13, 2023
Yahoo and attention vendor Adelaide are letting advertisers buy high-attention pre-bid segments through the Yahoo demand-side platform, according to Yahoo chief revenue officer Elizabeth Herbst-Brady. This is the latest industry move focused on elevating attention-based advertising, which should, if successful, make ads more effective, improve the reading experience and, ultimately, lead to higher revenues for.
Martech
JUNE 13, 2023
QR codes have become a powerful tool for driving user engagement and seamless experiences. But are you harnessing their full potential? During this webinar, we’ll dive into the art of designing QR codes to ensure maximum scanning efficiency. Learn how to create visually captivating codes that entice users and make your app stand out from the competition.
Adweek
JUNE 13, 2023
Prime Video is one of the only remaining streaming services that remains off-limits for advertisers--but that could soon change. When it comes to streaming strategies, ad tiers are all the rage. Both Disney+ and Netflix added ad tiers in the last year, and Amazon's own free, ad-supported platform Freevee recently proved with megahit Jury Duty.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Marketing Dive
JUNE 13, 2023
Founded by Sammy Hagar and Guy Fieri, the spirits company is rewarding members with an array of digital collectibles ahead of a new product launch.
Adweek
JUNE 13, 2023
It's busy times in adland. We're just one week out from the Cannes Lions International Festival of Creativity, and Adweek's annual Creative 100 list just hit newsstands. In a special two-part episode of Yeah, That's Probably an Ad, community editor Luz Corona and Europe brand editor Rebecca Stewart talk to Adweek's creativity editor Brittaney Kiefer.
Seth Godin
JUNE 13, 2023
We can tell from the words. “I’m just doing my job.” “Will this be on the test?” “Don’t blame me.” “It’s what everyone else is wearing.” Keep your head down, do what you’re told, don’t stick your neck out, and most of all, pay attention to what everyone else is doing. All of this comes from somewhere.
Adweek
JUNE 13, 2023
Sue Bird is barely a year into her retirement, but she's already finding new and innovative ways to pass the time, thanks to her partnership with Corona. The four-time WNBA champion, 13-time All Star and five-time Olympic gold medalist--who spent her entire storied 20-year career with the Seattle Storm--announced her latest collaboration with the beer.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
AdExchanger
JUNE 13, 2023
MadHive, the CTV ad buying platform, announced a $300 million investment from Goldman Sachs. It hopes to add more measurement and attribution tech to its stack, including potentially with an The post MadHive Is Going Shopping For Measurement Tech With $300 Million Investment From Goldman Sachs appeared first on AdExchanger.
Adweek
JUNE 13, 2023
In this episode of Brave Commerce, Chris Rogers, chief business officer of Instacart, joins hosts Rachel Tipogaph and Sarah Hoffstetter to talk about how Instacart has grown as a Quick Commerce retailer, even after the pandemic. Rogers recalls his work experience with Apple and how he made the jump to Instacart when it was a.
Marketing Dive
JUNE 13, 2023
The protest action highlights a key flaw in the platform’s volunteer-led moderation approach as the affected subreddits have a combined subscriber count of 2.7 billion.
Exchange Wire
JUNE 13, 2023
Purpose-led ad platform Good-Loop today (June 13th, 2023) launched a new tool that enables advertisers to significantly reduce the carbon footprint of their online ads by filtering out carbon-intensive publishers. Part of Good-Loop’s industry-leading carbon measurement solution, the Green Ad Tag, [.] The post Good-Loop Launches New Tool That Enables Advertisers to Filter Out Carbon-Intensive Publishers appeared first on ExchangeWire.com.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Monetize More
JUNE 13, 2023
Declining 2023 Ad Rates: Impact on Publishers’ Revenue Streams In 2023, publishers have been grappling with a challenging reality: ad rates have taken a notable plunge compared to previous years, casting a shadow on their revenue streams. This downward trend has caught the attention of industry professionals, sparking discussions and concerns about the factors contributing to this decline.
Marketing Dive
JUNE 13, 2023
The company will add 40,000 AI-skilled employees to help clients become more efficient and resilient in their use of the buzz tech.
Digiday
JUNE 13, 2023
Numerous communities on Reddit have gone dark, essentially taking themselves offline, in protest of how the platform is being run, including plans to charge for access to its data. For the marketers that rely on those communities (or subreddits) to reach hoards of Reddit users with their ads, the protest is a huge problem. The worry is that advertising on the platform could be neutered for a lot of marketers.
Marketing Dive
JUNE 13, 2023
A new global initiative includes an online guide and certification program for bars and restaurants as Pride-themed marketing comes under heavy fire.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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