AdExchanger
JUNE 5, 2023
Dotdash Meredith bet on contextual with its launch of D/Cipher, but it remains to be seen whether it can turn its revenue numbers around. The post Dotdash Meredith Wants To Make Contextual Targeting A Cookie Killer appeared first on AdExchanger.
Exchange Wire
JUNE 5, 2023
Ahead of this year's ATS London, Bill Swanson, SVP of EMEA at Connatix analyses how the value of contextual targeting has evolved in tandem with the digital advertising industry. The digital advertising space is always evolving. Between adjustments to the IAB [.] The post As the Industry Evolves, so Does the Value of Contextual Targeting appeared first on ExchangeWire.com.
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AdExchanger
JUNE 5, 2023
Apple has a knack for making privacy-related product announcements that cast aspersions on the data practices of any company whose name isn’t “Apple,” and there were a handful of those. The post Apple WWDC 2023: Low-Key Privacy News And A Mixed Reality Headset Debut appeared first on AdExchanger.
Ad Badger
JUNE 5, 2023
When it comes to selling products on Amazon, effective advertising and efficient inventory management are two essential components of a. Read More The Relationship Between Amazon Advertising and Inventory Management The post The Relationship Between Amazon Advertising and Inventory Management appeared first on Ad Badger.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Martech
JUNE 5, 2023
Marketing and IT staff don’t see the world the same way, which can cause friction for inter-departmental projects. This article explains the key points of friction and shows how to break through those barriers and enhance communication and effectiveness. Solving the IT/marketing divide is increasingly crucial as technology becomes central to almost every aspect of business.
Marketing Dive
JUNE 5, 2023
Developing marketing campaigns that drive conversions can be challenging, especially with concerns about wasted marketing spend.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Marketing Dive
JUNE 5, 2023
The salute to hip-hop’s 50 years includes a new flavor, new packaging, a tie-up with Drake’s tour and an ad starring Latto, Nas, Rakim and GloRilla.
Martech
JUNE 5, 2023
Demand generation and acceleration platform Integrate has announced the forthcoming launch of a new app, Mobile Connect, helping B2B marketers gather lead data on the move, especially at third-party events. Mobile Connect, which will be available for download from iTunes and Android app stores in Q3, will ingest lead data by capturing images of badges or business cards.
Marketing Dive
JUNE 5, 2023
New research from VidMob shows how brands in a growing luxury goods market are driving results with paid ads targeting business professionals.
Martech
JUNE 5, 2023
Global marketing and communications company Publicis Groupe announced it will join the Coalition for Content Provenance and Authenticity (C2PA), an initiative aimed at providing a framework for authenticating human-produced content. Publicis Groupe, one of the “big four” agency companies, will serve as a Steering Committee member for C2PA. Steering Committee founding members include Adobe, BBC, Intel, Microsoft and other media and tech firms.
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Smart Insights
JUNE 5, 2023
Thinking about your e-commerce marketing plan for 2024? Use the RACE Framework to create a focused and well-structured digital marketing strategy In today’s e-commerce business landscape, there is no room for a lack of planning. All e-commerce businesses should plan … The post How to write an e-commerce marketing plan appeared first on Smart Insights.
Seth Godin
JUNE 5, 2023
They’re toxic, wasteful and a tempting trap. It’s one of the most important topics in my new book. (And here’s a new podcast on it). We need proxies. You’re not allowed to read the book before you buy it or taste the ketchup before you leave the store. We rely on labels and cultural cues to give us a hint about what to expect.
Marketing Dive
JUNE 5, 2023
“Fuel Something Bigger” shifts the energy drink from the gym towards the everyday consumer and highlights the brand’s colorful new packaging.
VideoWeek
JUNE 5, 2023
This morning Viaplay downgraded its outlook for 2023 and announced the departure of CEO Anders Jensen, sending shares in the Nordic streaming company plummeting by 60 percent. The group lowered its annual sales growth forecast from 24-26 percent to 16-17.5 percent. In the Nordic region, the projection fell from 12-15 percent to 7-8 percent. The company also withdrew its 2025 operating and financial targets amid ongoing uncertainty.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Marketing Dive
JUNE 5, 2023
C2PA, which includes Microsoft and Adobe in its ranks, seeks to develop new content verification standards while helping safeguard IP.
Rob Campbell
JUNE 5, 2023
One of the people who made my childhood so amazing was someone not connected in the slightest to my family. Brian Clough. Over the years I’ve written a lot about him. How he led my beloved Nottingham Forest to glory no one could have ever dreamed about. How he led the football league in terms of standards and reputation. How he led the Nottingham through its darkest days of Margaret Thatcher.
Marketing Dive
JUNE 5, 2023
The deal brings major digital marketing platform expertise that Brandtech Group can apply across its global network to connect content, data and media.
Digiday
JUNE 5, 2023
Brands today want watercooler moments that breakthrough to be part of culture rather than simply advertising around it. Of course, it’s only become harder to score those moments in today’s increasingly fragmented and politically divisive media and marketing landscape. That might be why some brands like Wendy’s and Pepsi, among others, are eyeing deeper partnerships with musicians like Bad Bunny and T-Pain.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Brid.tv
JUNE 5, 2023
Live streaming has become an integral part of Internet culture, and whether you’re a professional broadcaster or taking up live streaming as a hobby, finding the right live streaming platform can be troublesome. For publishers looking to expand their earning potential through live streaming , we decided to ease the search by creating a list of the best live streaming platforms in 2023.
Digiday
JUNE 5, 2023
Danone-owned yogurt brand Light + Fit is doubling down on its streaming ad strategy. It’s investing in Netflix for the first time in addition to other streaming services, with the goal of better targeting younger consumers. Last month, the 34-year-old brand announced an effort to modernize and garner a bigger share of millennial and Gen Z attention without alienating its core older demographic.
More About Advertising
JUNE 5, 2023
Top Tips for Cannes Cannes is a place that has special meaning for me. I have been to the Lions Festival there most of the last 25 years. I also celebrated being a part of the leadership of Leo Burnett Worldwide when it was the most awarded agency network there (and still privately owned). I. The post Rankin CEO Richard Pinder: My Top Tips for Cannes first appeared on More About Advertising.
Digiday
JUNE 5, 2023
Marketing channels have had a turbulent time in recent years, from shifts in privacy regulations to an increase in marketing costs and the impact of macro-economics on marketing spend. As marketers continue to face roadblocks in their efforts to keep their brands at the top of consumers’ minds, Digiday+ Research has analyzed strategies and challenges across leading marketing channels — like programmatic display, Instagram and Amazon Ads — to identify key trends and best practices in our CMO Stra
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Digital Turbine
JUNE 5, 2023
What’s the best app? Well, it depends on who you ask! We all have our own preferences. At DT, our bi-annual BRAG Index uses consumer data to tell us which apps are doing the best at building brand and users. Do I agree with the masses? Well, sometimes. Does a robot agree? Well, we asked ChatGPT what they thought as well. Here’s the breakdown: Streaming Video ChatGPT: Netflix is a pioneer in the industry with an expansive library of content.
Digiday
JUNE 5, 2023
In December 2021 The Association of National Advertisers confirmed PricewaterhouseCoopers as lead partner for a landmark study geared toward bringing further transparency into the programmatic media-buying landscape. Although, 18 months later, the pairing has run its course after the ANA ended the relationship over dissatisfaction with PwC’s performance; ANA has already secured alternative partners, sources told Digiday.
Exchange Wire
JUNE 5, 2023
In today's ExchangeWire news digest: Viaplay drops its CEO as it reports a disappointing quarter; ITV and Publicis Media collaborate to launch an addressable audience partnership; and Twitter hires a former NBCUniversal exec as its head of brand safety departs. Viaplay [.] The post Viaplay Ousts CEO as Revenue Plunges; ITV & Publicis Media Launch Addressable Audience Partnership appeared first on ExchangeWire.com.
Marketing Dive
JUNE 5, 2023
A new internal report shows that Twitter's ad intake has continued to slide since March, the New York Times reported.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Digiday
JUNE 5, 2023
When Eunique Jones Gibson founded Culture Brands, her Black-owned marketing agency in 2017, the 39-year-old business leader wanted to ignite conversation, introspection and social change in the industry. As opposed to what Gibson sees as general marketing agencies trying to hop on trends often spurred by Black consumers, Gibson said she strives to recognize that speaking from a lived experience requires a focused skill set.
Exchange Wire
JUNE 5, 2023
In today's ExchangeWire news digest: Apple reveals its news VR headset; SHEIN launches a new ESG focused framework; and security firm De.Fi reports crypto investors lost millions to scams. Apple announces new VR headset Apple has revealed its new virtual reality headset, [.] The post Apple Unveils New VR Headset; SHEIN Launches ESG-Focused Roadmap appeared first on ExchangeWire.com.
Digiday
JUNE 5, 2023
Subscribe: Apple Podcasts • Stitcher • Spotify The TV and movie industry is once again on the verge of a production pause, at least for scripted projects. The Writers Guild of America’s ongoing strike has put the brakes on the pre-production process, and while the Directors Guild of America reached an agreement with film and TV studios on June 4 to avert a strike, the Screen Actors Guild could still strike and bring about a work stoppage come July 1.
More About Advertising
JUNE 5, 2023
Tommy Smith, McCann London’s joint head of business leadership, has been promoted to managing director of the agency. He replaces Jessica Tamsedge, who left at the end of 2022 to become UK CEO of Dentsu Creative. Smith will sit on the management team and report to London CEO Polly McMorrow. He’ll be in charge of. The post McCann promotes Tommy Smith to managing director post first appeared on More About Advertising.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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