Adweek
SEPTEMBER 19, 2022
As the head of collaborations and experiential at Complex Networks, where he has been charged with launching and overseeing franchises like ComplexCon and its virtual sister event, ComplexLand, Neil Wright has come a long way from his first foray into event marketing: canvassing music festivals at dawn to promote underground raves in 1990s Los Angeles.
AdExchanger
SEPTEMBER 19, 2022
An interview withDan LevyVP, Business MessagingMeta is struggling to get its wheels turning on Reels. A leaked internal report recently revealed that Instagram Reels get 10 times less engagement than videos on TikTok. But Meta has seen more success with business messaging, which Mark Zuckerberg highlighted as a priority during Meta’s Q2 earnings call in.
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Adweek
SEPTEMBER 19, 2022
Last year, it was a bit of a struggle to honor innovative and breakthrough IRL campaigns, given that the world was still largely hunkered down during the pandemic. But for our fourth annual Experiential Awards, there was no shortage of outstanding activations to highlight as consumers began to adapt to the new normal--and were champing.
AdExchanger
SEPTEMBER 19, 2022
The word “premium” gets thrown around a lot. Marketers chase “premium” publishers to reach “premium” audiences. DSPs and SSPs promise “premium” inventory. And every publisher wants to sell itself as a “premium” supply. But what exactly does “premium” mean? It seems the definition varies depending on who’s using it – that “premium” is in the. Continue reading » The post What Does “Premium” Mean, Anyway?
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
SEPTEMBER 19, 2022
The downturn in the digital advertising market has affected yet another publisher, marking at least the third official round of layoffs prompted by the slowdown since May. On Monday, executives at Bustle Digital Group shared internally that by the end of the day the media company would be shuttering its tech title Input, which reports.
AdExchanger
SEPTEMBER 19, 2022
Just because the media world has gone fully digital doesn’t mean we need to impose early digital models and constraints on every opportunity, said Philip Inghelbrecht, CEO of Tatari. More CTV inventory will roll into programmatic pipes in coming years, he writes, but the notion that it'll achieve programmatic domination is faulty — CTV inventory is still very different from digital.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech Series
SEPTEMBER 19, 2022
With First 360-Degree Bundled Offering on the Market, Customers Can Now Access Owl Labs Hardware and BlueJeans Video Conferencing Software Together for an Affordable Monthly Fee. Owl Labs, the first company to build AI-powered, 360-degree video conferencing solutions, and BlueJeans by Verizon, the secure video collaboration platform for a work-from-anywhere world, announced a partnership that provides access to Owl Labs’ award-winning meeting technology combined with BlueJeans Meetings video con
Adweek
SEPTEMBER 19, 2022
NBC is taking a calculated leap of faith with its latest reboot. In May, the network announced it was bringing back Quantum Leap, which originally ran for five seasons from 1989-1993. The '90s series focused on the time-traveling adventures of Dr. Sam Beckett (Scott Bakula), who would leap into people from the past, taking a.
Martech
SEPTEMBER 19, 2022
The arrival of Google Analytics 4 has people understandably nervous. Using its increased capabilities means learning new processes and thinking about things in new ways. We’re here to help. Working with Colleen Harris, head of business intelligence and reporting strategy at Sincro, we’ve put together a multi-part guide to getting started with GA4. Go here for the first installment.
Adweek
SEPTEMBER 19, 2022
On Episode 5 of Brandweek: The Podcast, senior producer Al Mannarino and general manager of podcasts John Heil sit down with Jesse Kirshbaum, CEO of NUE Agency and editor in chief of Beats and Bytes, and Magdalena "Mags" Kala, founder of Double Down, to discuss the final day of Brandweek which explored the power, promise.
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Playwire
SEPTEMBER 19, 2022
The importance of consent management platforms (CMPs) within the ad tech ecosystem is on a skyrocketing trajectory. In 2016, you had Europe's General Data Protection Regulation (GDPR). Two years later, you had the ?? California Consumer Privacy Act (CCPA). And in 2020, there was Brazil's General Personal Data Protection Law (LGPD).
Adweek
SEPTEMBER 19, 2022
It's 2022, and a voice is much larger than a sound you hear. It's delivered in visual, auditory and written mediums in a way that builds not only trust but a sense of familiarity. Quickly, brands are abandoning trying to connect with people over their value propositions and instead connecting with people in a far.
Martech
SEPTEMBER 19, 2022
Walmart’s marketplace media platform, Walmart Connect, is expanding and adding self-service, making it easier for advertisers and brands to promote products. Search Brand Amplifier. This boosts products advertised in the Walmart marketplace to the top of search results. The company says this will benefit newer and smaller brands which haven’t achieved high organic listings.
Adweek
SEPTEMBER 19, 2022
All year, Latin media company PRODU and nonprofit Circulo Creativo USA provide platforms for today's biggest Hispanic and Latinx talents in marketing and entertainment. This Hispanic Heritage Month, the two are continuing their collective mission to celebrate culture-shifting creativity through a new profile series created in partnership with Adweek.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Martech Series
SEPTEMBER 19, 2022
Software and data platform VideoAmp, announced Tony Fagan, Chief Technology Officer, will take on an expanded role following a company reorganization that affected approximately 2% of the workforce in order to continue staying ahead of shifts in technological and market trends while driving value for clients and the industry. Fagan, hired in August 2021 in order to focus on the acceleration and innovation of VideoAmp’s planning, measurement and optimization solutions, along with the data that su
Adweek
SEPTEMBER 19, 2022
Walmart is offering its customers more ways to try on clothes virtually with a new tool that superimposes products on photos. The new feature, Be Your Own Model, offers shoppers the option of fitting an item of clothing onto an existing photo of themselves using machine learning image recognition. Walmart previously only let customers choose.
AdExchanger
SEPTEMBER 19, 2022
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Can’t Spell “Bad” Without … An ad platform seems like an easy addition. “We have white space and eyeballs. Why not?” But the tradeoffs are always more complicated. Ben Young, CEO of the analytics company Nudge, gives an example in a blog post of. Continue reading » The post The Promise And Perils Of Advertising; California Toughens Consumer Tech Rules When Kids Are On appeared first on AdExchanger.
Adweek
SEPTEMBER 19, 2022
Dieste group creative director Valentina Sulbar?n developed a very early appreciation for the power of the pen. Just how early? "Since the moment I learned how to spell my name, I fell in love with writing," she told Adweek. "Journalism was my first interest, but it wasn't until my last few years in college when.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Martech Series
SEPTEMBER 19, 2022
Sendoso teams up with San Francisco Fire Department and Jeffrey’s Toys to help Dreamforce attendees send more than 600 gifts to kids in need. Sendoso, the leader in delivering branded, B2B experiences through gifting, announced it is taking over Jeffrey’s Toys, the oldest toy store in San Francisco, from September 20-22 to help deliver toys to children in need during Dreamforce 2022.
Adweek
SEPTEMBER 19, 2022
If you've ever found yourself in an argument about climate change, you know the terminology around it can be a bit charged. The issue is uniquely political in the U.S., making it hard to have productive conversations about the problems global warming is creating. The Potential Energy Coalition, a nonprofit research and creative shop with.
Martech Series
SEPTEMBER 19, 2022
Value-focused automation company Autosphere has launched its intelligent Robotic Process Automation (RPA) solution on Amazon Web Services to empower communication service providers (CSPs) in achieving enterprise-wide automation. Autosphere is pleased to announce that they have extended their intelligent automation capabilities, to run on the AWS cloud, making it easier for CSPs to accelerate their business process automation.
Adweek
SEPTEMBER 19, 2022
In its second annual "F-List" report released today, activist group Clean Creatives calls out 239 agencies, representing all eight major holding companies, for working on behalf of fossil fuel companies. Announced from New York, where brands, agencies and nonprofits are gathering this week for Climate Week, Clean Creatives' report charts over 15 years of activism.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Martech Series
SEPTEMBER 19, 2022
Fermat – which lets brands sell directly through influencer content – is now available to any brand on Shopify. Fermat Commerce, a distributed commerce company, announced the launch of its product that lets brands sell to consumers directly through influencer content. The company also announced it raised $12M in seed funding from Greylock and QED Investors, with participation from Courtside Ventures and a handful of angel investors.
Adweek
SEPTEMBER 19, 2022
Age: 20Claim to fame: Maitreyi Ramakrishnan beat out 15,000 contenders for the lead in Mindy Kaling's Netflix original Never Have I Ever, now in its third season. This year, she has voiced Priya in Pixar's Turning Red and Zipp Storm in My Little Pony: Tell Your Tale and My Little Pony: Make Your Mark (which.
Martech Series
SEPTEMBER 19, 2022
On September 17 , Armonia ecosystem application MetaDAO goes live. As the world’s first DAO social platform based on Web3.0, MetaDAO plays an important role in Armonia Meta Chain ecosystem. It will greatly elevate Armonia’s value in the decentralized social field and drive the overall development of SocialFi industry. Users may enjoy brand new social experience brought by MetaDAO on APLink.
Adweek
SEPTEMBER 19, 2022
Instacart is pushing further into omnichannel grocery shopping with the launch of Connected Stores, a bundle of technologies that promises to "help grocers build a unified, seamless, personalized experience both online and in-store"--as well as to remain competitive in the evolving grocery space.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Martech Series
SEPTEMBER 19, 2022
Boutique email marketing agency CodeCrew releases their first-ever bi-annual lookbook. The average person receives over 100 emails a day. And, with many of those coming from brands and marketers, it can be a colossal challenge to ensure that your message truly stands out. “It’s so much more than choosing colors and font sizes. Design is an unspoken but incredibly powerful way of building a memorable relationship with your audience.
Adweek
SEPTEMBER 19, 2022
There's being stretched thin, and then there's Kevin Hart's current schedule. The actor/comedian/media mogul/entrepreneur extraordinaire is phoning in for a chat at the end of yet another overstuffed day. That morning, he flew to Atlanta from Charlotte, N.C., where he performed the previous night during his 60-city Reality Check standup U.S. tour. Then he put.
Martech Series
SEPTEMBER 19, 2022
The AI machine learning power of Wisely will be joining forces with Frontier Marketing. Wisely’s real-time insights into donor databases helps map the path toward sustainable growth for Frontier’s clients—suggesting which donors to connect with—who will give, how much, and when. Frontier Marketing is plugging the power of artificial intelligence (AI) into its mission to serve charities that have a vision for fundraising growth.
Adweek
SEPTEMBER 19, 2022
Instagram allows users to turn off comments on posts they've already shared on the photo- and video-sharing platform. For instance, if someone is receiving lots of unwanted or rude comments on a post, they may want to turn off comments for the post. Our guide will show you how to turn off comments on a.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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