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Adweek
SEPTEMBER 19, 2022
There is a perpetual discourse around social media managers: Are they the wizards of the online realm, or are they just interns who know how to make cool videos? Love us or hate us, you can't do without us. Social media is crucial to all businesses. Worldwide, 4.48
Single Grain
SEPTEMBER 19, 2022
Conducting an SEO analysis can yield important insights about how your site is performing and, thus, where to improve. Since you’re reading this article, there’s a good chance you know that already. But what exactly is an search engine optimization analysis?
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Adweek
SEPTEMBER 19, 2022
Editor's note: This is the sixth installment of Beats, Bytes and Brands, a monthly column on the newest trends and activations converging across the music industry and brand marketing. Gen X really doesn't get enough credit for creating the mix tape.
AdExchanger
SEPTEMBER 19, 2022
An interview withDan LevyVP, Business MessagingMeta is struggling to get its wheels turning on Reels. A leaked internal report recently revealed that Instagram Reels get 10 times less engagement than videos on TikTok.
Adweek
SEPTEMBER 19, 2022
Their parent companies have been prioritizing streaming--and ad dollars further shifted from linear to digital in this year's upfront--but the broadcast networks are still seeing some momentum heading into the 2022-23 TV season.
Marketing Dive
SEPTEMBER 19, 2022
A framed oil painting offering a pizza-inspired spin on van Gogh is among the “fanceroni” items available on a first-come, first-served basis for $9.99.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Adweek
SEPTEMBER 19, 2022
The downturn in the digital advertising market has affected yet another publisher, marking at least the third official round of layoffs prompted by the slowdown since May.
Marketing Dive
SEPTEMBER 19, 2022
While creators will not be compensated, they will be provided with travel, tickets, access, equipment and a series of learning courses
Adweek
SEPTEMBER 19, 2022
Looking to highlight what separates itself from competitors, Vivid Seats is going all in on its rewards program. The ticket marketplace is debuting the first brand campaign for its Vivid Seats Rewards Program, which offers fans a free reward credit for every 10 tickets purchased.
AdExchanger
SEPTEMBER 19, 2022
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. A Store Of Value Instacart was profitable for a couple of months in 2020 when it became a need-to-have for people in quarantine. But Instacart hired expansively to meet demand.
Adweek
SEPTEMBER 19, 2022
NBC is taking a calculated leap of faith with its latest reboot. In May, the network announced it was bringing back Quantum Leap, which originally ran for five seasons from 1989-1993.
Marketing Dive
SEPTEMBER 19, 2022
If agencies want to keep up with cultural shifts, they need to immerse themselves in what’s happening around them
Adweek
SEPTEMBER 19, 2022
It's 2022, and a voice is much larger than a sound you hear. It's delivered in visual, auditory and written mediums in a way that builds not only trust but a sense of familiarity.
AdExchanger
SEPTEMBER 19, 2022
Jasmine JiaAssociate Director of Data Science“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jasmine Jia, associate director of data science at Blockthrough.
Adweek
SEPTEMBER 19, 2022
All year, Latin media company PRODU and nonprofit Circulo Creativo USA provide platforms for today's biggest Hispanic and Latinx talents in marketing and entertainment.
AdExchanger
SEPTEMBER 19, 2022
The word “premium” gets thrown around a lot. Marketers chase “premium” publishers to reach “premium” audiences. DSPs and SSPs promise “premium” inventory. And every publisher wants to sell itself as a “premium” supply. But what exactly does “premium” mean?
Adweek
SEPTEMBER 19, 2022
Walmart is offering its customers more ways to try on clothes virtually with a new tool that superimposes products on photos. The new feature, Be Your Own Model, offers shoppers the option of fitting an item of clothing onto an existing photo of themselves using machine learning image recognition.
Marketing Dive
SEPTEMBER 19, 2022
The artist will release the song “Star Walkin’” ahead of the championship event and will also create an in-game cosmetic skin
Adweek
SEPTEMBER 19, 2022
Dieste group creative director Valentina Sulbar?n n developed a very early appreciation for the power of the pen. Just how early? Since the moment I learned how to spell my name, I fell in love with writing," she told Adweek.
Digiday
SEPTEMBER 19, 2022
Vodka brand Grey Goose is taking its experiential marketing up a notch with virtual experiences. Specifically, the Bacardi-owned brand is leaning into the metaverse, most recently for an activation with the US Open Tennis Championships.
Adweek
SEPTEMBER 19, 2022
If you've ever found yourself in an argument about climate change, you know the terminology around it can be a bit charged. The issue is uniquely political in the U.S., making it hard to have productive conversations about the problems global warming is creating.
Marketing Dive
SEPTEMBER 19, 2022
Camelot Strategic Marketing & Media is the first agency to join Roku’s new OneView certified partner program
Adweek
SEPTEMBER 19, 2022
In its second annual "F-List" report released today, activist group Clean Creatives calls out 239 agencies, representing all eight major holding companies, for working on behalf of fossil fuel companies.
Rob Campbell
SEPTEMBER 19, 2022
As you know, I love my cat Rosie. I have written A LOT about her over the years. Like this. And this. Or this. And this. To name but a very, very few. But recently, I got the opportunity to give a presentation about her to senior members of our clients.
Adweek
SEPTEMBER 19, 2022
Instacart is pushing further into omnichannel grocery shopping with the launch of Connected Stores, a bundle of technologies that promises to "help grocers build a unified, seamless, personalized experience both online and in-store"--as well as to remain competitive in the evolving grocery space.
Digiday
SEPTEMBER 19, 2022
OpenWeb — a company that builds online engagement tools for publishers — has hired its first chief marketing officer as it builds more ways for media companies to expand both their audience size and advertiser revenue.
Adweek
SEPTEMBER 19, 2022
After The Martin Agency's new business machine roared to life in 2020, winning accounts like Axe, Old Navy, Twisted Tea and Century 21, the agency spent 2021 delivering its first work for those brands.
Martech Series
SEPTEMBER 19, 2022
With First 360-Degree Bundled Offering on the Market, Customers Can Now Access Owl Labs Hardware and BlueJeans Video Conferencing Software Together for an Affordable Monthly Fee.
Adweek
SEPTEMBER 19, 2022
Instagram allows users to turn off comments on posts they've already shared on the photo- and video-sharing platform. For instance, if someone is receiving lots of unwanted or rude comments on a post, they may want to turn off comments for the post.
Martech Series
SEPTEMBER 19, 2022
How can B2B marketers foster better long-term customer relationships? Find out what the experts do by browsing through this weekly martech highlight: __. MarTech Quote-of-the-Week! There are several best practices that all marketing leaders should follow that can be broken down into two parts.
Adweek
SEPTEMBER 19, 2022
On this week's episode of To Dine For, host Kate Sullivan is joined by Joseph "JJ" Johnson. Johnson is a James Beard Foundation Book Award winning chef and author best known for cooking the food of the African Diaspora. He is a chef on Buzzfeed's Tasty platform and a TV host on Just Eats with.
Digiday
SEPTEMBER 19, 2022
Dmexco is back and while many are still trying to figure out the role of the Germany-based conference when it comes to the global circuit, ad tech’s key talking points have moved on considerably after a two-year digital hiatus.
Adweek
SEPTEMBER 19, 2022
Fifteen years ago, a piece of fan mail arrived at L.L. Bean headquarters in Freeport, Maine. It came from an 8-year-old girl in Massachusetts named Ellie Thonnings, who'd torn out a sheet of notebook paper to scribe her letter in pencil. As a century-old company with a dedicated following, L.L.
Digiday
SEPTEMBER 19, 2022
Marketers are beginning to unveil their marketing strategies for the World Cup , which will take place from late November to mid-December in Qatar this year.
Adweek
SEPTEMBER 19, 2022
Fans reacted with glee when Netflix recently announced that it had renewed its Formula 1: Drive to Survive documentary series for two more seasons. The hit show--a behind-the-scenes view of the lives of Formula 1 drivers--entered Netflix's top 10 in 56 countries.
Martech Series
SEPTEMBER 19, 2022
Software and data platform VideoAmp, announced Tony Fagan, Chief Technology Officer, will take on an expanded role following a company reorganization that affected approximately 2% of the workforce in order to continue staying ahead of shifts in technological and market trends while driving value for clients and the industry.
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