Mon.Sep 19, 2022

Looking for a New CMO? Look No Further Than Your Social Media Manager

Adweek

There is a perpetual discourse around social media managers: Are they the wizards of the online realm, or are they just interns who know how to make cool videos? Love us or hate us, you can't do without us. Social media is crucial to all businesses. Worldwide, 4.48

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4 Types of SEO Analysis & How to Do Them (Step-by-Step)

Single Grain

Conducting an SEO analysis can yield important insights about how your site is performing and, thus, where to improve. Since you’re reading this article, there’s a good chance you know that already. But what exactly is an search engine optimization analysis?

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How Spotify Is Helping Brands Curate Their Way Through the Attention Recession

Adweek

Editor's note: This is the sixth installment of Beats, Bytes and Brands, a monthly column on the newest trends and activations converging across the music industry and brand marketing. Gen X really doesn't get enough credit for creating the mix tape.

Why Meta Is Investing Big In Business Messaging

AdExchanger

An interview withDan LevyVP, Business MessagingMeta is struggling to get its wheels turning on Reels. A leaked internal report recently revealed that Instagram Reels get 10 times less engagement than videos on TikTok.

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Broadcast Chiefs Share Their Fall TV Strategies in a Changing Landscape

Adweek

Their parent companies have been prioritizing streaming--and ad dollars further shifted from linear to digital in this year's upfront--but the broadcast networks are still seeing some momentum heading into the 2022-23 TV season.

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Little Caesars opens Instagram gallery selling pepperoni-themed art

Marketing Dive

A framed oil painting offering a pizza-inspired spin on van Gogh is among the “fanceroni” items available on a first-come, first-served basis for $9.99.

Raves, Merch Drops and Games: How Complex’s Neil Wright Does Experiential

Adweek

More Trending

BDG Is Shuttering Tech Title Input and Laying Off Staff at Mic

Adweek

The downturn in the digital advertising market has affected yet another publisher, marking at least the third official round of layoffs prompted by the slowdown since May.

ESPN launches creator network to attract Gen Z

Marketing Dive

While creators will not be compensated, they will be provided with travel, tickets, access, equipment and a series of learning courses

Vivid Seats Bets on a Loyalty Program With an Innovative Media Plan Based on the Number 11

Adweek

Looking to highlight what separates itself from competitors, Vivid Seats is going all in on its rewards program. The ticket marketplace is debuting the first brand campaign for its Vivid Seats Rewards Program, which offers fans a free reward credit for every 10 tickets purchased.

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Instacart Gets Into Actual Carts; YouTube Keeps An Ace Up Its Shortsleeves

AdExchanger

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. A Store Of Value Instacart was profitable for a couple of months in 2020 when it became a need-to-have for people in quarantine. But Instacart hired expansively to meet demand.

Why NBC Traveled Back in Time to Reboot Quantum Leap

Adweek

NBC is taking a calculated leap of faith with its latest reboot. In May, the network announced it was bringing back Quantum Leap, which originally ran for five seasons from 1989-1993.

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Brands are driving cultural change — here’s how agencies can too

Marketing Dive

If agencies want to keep up with cultural shifts, they need to immerse themselves in what’s happening around them

The Ghost of Covid Past: A Look Back at the Evolution of Brand Voice

Adweek

It's 2022, and a voice is much larger than a sound you hear. It's delivered in visual, auditory and written mediums in a way that builds not only trust but a sense of familiarity.

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Machine Learning Isn’t Magic – It Needs Strategy And A Human Touch

AdExchanger

Jasmine JiaAssociate Director of Data Science“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jasmine Jia, associate director of data science at Blockthrough.

Adweek Teams With PRODU and Circulo Creativo to Honor Hispanic Creatives in Marketing

Adweek

All year, Latin media company PRODU and nonprofit Circulo Creativo USA provide platforms for today's biggest Hispanic and Latinx talents in marketing and entertainment.

What Does “Premium” Mean, Anyway?

AdExchanger

The word “premium” gets thrown around a lot. Marketers chase “premium” publishers to reach “premium” audiences. DSPs and SSPs promise “premium” inventory. And every publisher wants to sell itself as a “premium” supply. But what exactly does “premium” mean?

Walmart’s New Try-On Tech Works With Customers’ Own Photos

Adweek

Walmart is offering its customers more ways to try on clothes virtually with a new tool that superimposes products on photos. The new feature, Be Your Own Model, offers shoppers the option of fitting an item of clothing onto an existing photo of themselves using machine learning image recognition.

League of Legends enlists Lil Nas X for championship anthem

Marketing Dive

The artist will release the song “Star Walkin’” ahead of the championship event and will also create an in-game cosmetic skin

Creative Flavor: Valentina Sulbarán Brings Her Full Self to Her Work

Adweek

Dieste group creative director Valentina Sulbar?n n developed a very early appreciation for the power of the pen. Just how early? Since the moment I learned how to spell my name, I fell in love with writing," she told Adweek.

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Why Grey Goose is pouring more marketing dollars into metaverse

Digiday

Vodka brand Grey Goose is taking its experiential marketing up a notch with virtual experiences. Specifically, the Bacardi-owned brand is leaning into the metaverse, most recently for an activation with the US Open Tennis Championships.

How a Coalition of Agencies Is Cutting Through Politics to Push for Better Climate Policy

Adweek

If you've ever found yourself in an argument about climate change, you know the terminology around it can be a bit charged. The issue is uniquely political in the U.S., making it hard to have productive conversations about the problems global warming is creating.

Roku enlists agencies to help small businesses with streaming ads

Marketing Dive

Camelot Strategic Marketing & Media is the first agency to join Roku’s new OneView certified partner program

239 Agencies Landed on Clean Creatives’ Second ‘F-List’ for Working With Fossil Fuel Clients

Adweek

In its second annual "F-List" report released today, activist group Clean Creatives calls out 239 agencies, representing all eight major holding companies, for working on behalf of fossil fuel companies.

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Peak Planner Cat Lady Who Is A Bloke …

Rob Campbell

As you know, I love my cat Rosie. I have written A LOT about her over the years. Like this. And this. Or this. And this. To name but a very, very few. But recently, I got the opportunity to give a presentation about her to senior members of our clients.

With Connected Stores, Instacart Doubles Down on Omnichannel Grocery

Adweek

Instacart is pushing further into omnichannel grocery shopping with the launch of Connected Stores, a bundle of technologies that promises to "help grocers build a unified, seamless, personalized experience both online and in-store"--as well as to remain competitive in the evolving grocery space.

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With first CMO hire, OpenWeb hopes to ‘de-troll’ the discussions and data space for publishers

Digiday

OpenWeb — a company that builds online engagement tools for publishers — has hired its first chief marketing officer as it builds more ways for media companies to expand both their audience size and advertiser revenue.

The Martin Agency Wins 3 More Accounts—All Without a Pitch

Adweek

After The Martin Agency's new business machine roared to life in 2020, winning accounts like Axe, Old Navy, Twisted Tea and Century 21, the agency spent 2021 delivering its first work for those brands.

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Owl Labs and BlueJeans by Verizon Partner to Offer New Meetings+ Bundle Subscription for Companies to Conduct More Effective Hybrid Meetings

Martech Series

With First 360-Degree Bundled Offering on the Market, Customers Can Now Access Owl Labs Hardware and BlueJeans Video Conferencing Software Together for an Affordable Monthly Fee.

Instagram: How to Turn Off Comments on an Existing Post

Adweek

Instagram allows users to turn off comments on posts they've already shared on the photo- and video-sharing platform. For instance, if someone is receiving lots of unwanted or rude comments on a post, they may want to turn off comments for the post.

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Marketing Technology Highlights of The Week: Featuring Algolia, PubMatic, Outbrain, G2 and more…

Martech Series

How can B2B marketers foster better long-term customer relationships? Find out what the experts do by browsing through this weekly martech highlight: __. MarTech Quote-of-the-Week! There are several best practices that all marketing leaders should follow that can be broken down into two parts.

To Dine For Podcast: Chef and Restaurateur JJ Johnson

Adweek

On this week's episode of To Dine For, host Kate Sullivan is joined by Joseph "JJ" Johnson. Johnson is a James Beard Foundation Book Award winning chef and author best known for cooking the food of the African Diaspora. He is a chef on Buzzfeed's Tasty platform and a TV host on Just Eats with.

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Google’s crumbling third-party cookie is still likely to take center stage at Dmexco 2022

Digiday

Dmexco is back and while many are still trying to figure out the role of the Germany-based conference when it comes to the global circuit, ad tech’s key talking points have moved on considerably after a two-year digital hiatus.

The LL Bean Book Pack Is Stronger Than Kids—to Their Dismay

Adweek

Fifteen years ago, a piece of fan mail arrived at L.L. Bean headquarters in Freeport, Maine. It came from an 8-year-old girl in Massachusetts named Ellie Thonnings, who'd torn out a sheet of notebook paper to scribe her letter in pencil. As a century-old company with a dedicated following, L.L.

Marketing Briefing: With the World Cup nearing in fourth quarter, marketers are weighing the complications and opportunities

Digiday

Marketers are beginning to unveil their marketing strategies for the World Cup , which will take place from late November to mid-December in Qatar this year.

Is the Branded Entertainment Renaissance Finally Here?

Adweek

Fans reacted with glee when Netflix recently announced that it had renewed its Formula 1: Drive to Survive documentary series for two more seasons. The hit show--a behind-the-scenes view of the lives of Formula 1 drivers--entered Netflix's top 10 in 56 countries.

VideoAmp CTO Tony Fagan Tapped to Take Expanded Role in Order to Continue Company’s Mission to Lead Innovation In Measurement

Martech Series

Software and data platform VideoAmp, announced Tony Fagan, Chief Technology Officer, will take on an expanded role following a company reorganization that affected approximately 2% of the workforce in order to continue staying ahead of shifts in technological and market trends while driving value for clients and the industry.