Seth Godin

SEPTEMBER 19, 2023

The scam era is upon us. Aided by AI, borderless currency and the internet of things, there are more people than ever before making a living hustling to steal, impersonate, defraud and otherwise violate our trust. When the world was inconvenient, this was difficult. The banker met with you in person, so did the charitable fundraiser and your second cousin.

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Martech

SEPTEMBER 19, 2023

AI-powered content personalization platform Movable Ink launched new Universal Data Activation capabilities that allow marketers to create personalized experiences across email and mobile channels. “With Movable Ink, marketers can finally unlock the full potential of their marketing stack, leveraging data — from wherever it lives — to dynamically personalize content for every customer, across any touchpoint,” said Movable Ink CEO and co-founder Vivek Sharma, in a release.

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ROI MarTech Marketing 116

AdExchanger

SEPTEMBER 19, 2023

The CDC's "Wild to Mild" campaign targets pregnant people and parents with the message that flu vaccines can "tame" flu's symptoms, reducing the severity of an infection. The post The CDC Uses Digital Advertising To Reframe The Narrative Around Flu Vaccines appeared first on AdExchanger.

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Martech

SEPTEMBER 19, 2023

While business development representatives (BDRs) were always associated with sales, more and more companies have started integrating them into their marketing departments. A recent study found that such alignment brings 208% more value from marketing with 108% less effort. Businesses that have already adopted the model close 67% more deals. Sounds impressive?

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Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

MarTech

Marketing Tech News

SEPTEMBER 19, 2023

The advertising industry edges closer to one of the most significant changes in a decade, as Google plans to migrate 1% of Chrome users to Privacy Sandbox early next year. Yet, marketers still lack preparedness for the deprecation of the third-party cookie. In a new survey from YouGov, commissioned by Adform, almost half of respondents. Read more » The post Marketers are unaware of how to prepare for Google’s cookie deprecation appeared first on Marketing Tech News.

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Cookies Marketing Advertising 101

Martech

SEPTEMBER 19, 2023

Marketing automation leaders are faced with a big challenge: How to add new technologies that provide fresh ways of executing campaigns and engaging customers while maintaining the quality of older approaches. Here are three areas where marketing automation can help with this. Data quality and maintaining consistency “Data quality and the ability to look across multiple systems really was foundational for marketing automation [in its history],” said Milton Hwang, principal for consultancy Missio

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Martech

SEPTEMBER 19, 2023

Oracle has announced a long list of product innovations and enhancements within the Oracle Fusion Cloud Customer Experience platform. For marketers, Guided Campaigns builds on previous Fusion developments to improve the workflow between marketing and sales. It also announced generative AI capabilities for Oracle Fusion Cloud Service. Guided Campaigns.

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Machine Learning Marketing Conversion MarTech 108

AdvertiseMint

SEPTEMBER 19, 2023

Do you know how to find a TikTok video? TikTokers watch over 1 billion videos on the app daily. This can make it hard to find your favorite videos, especially when you forget to react to them. If you are unable to find a video you have watched, we can help you find it. This article will show you simple steps to find TkTok videos on the watch history page. 1.

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VideoWeek

SEPTEMBER 19, 2023

Ofcom has announced this morning that it will not remove any of the stricter TV advertising rules which apply only to commercial public sector broadcasters, placing lower limits on the amount of ads they’re able to run. The media regulator last year announced a consultation on whether it should remove these rules, which could have allowed PSBs like ITV, Channel 4, and Channel 5 to run longer and more frequent ad breaks.

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AdvertiseMint

SEPTEMBER 19, 2023

Is your TikTok ads account suspended? TikTok is a top destination for advertisers looking to market their products and services. However, TikTok advertising can sometimes be bumpy, especially when an ad account gets suspended. This blog post will unravel the reasons behind TikTok ad account suspensions, provide tips to prevent them, and guide you on recovering your account.

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Entertainment Advertising Agency Marketing 52

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Advertising

Rob Campbell

SEPTEMBER 19, 2023

Obviously I have a soft spot for Google. From cynic to Colenso, they’ve been a constant in my professional as well as personal life. They are intimately involved in so much of what I do every single day and I appreciate the possibilities they have enabled me to embrace because of them existing. I know … that sounds unbelievably gushing doesn’t it.

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Advertising Communications Audience Agency 64

Martech

SEPTEMBER 19, 2023

Marigold has unveiled a comprehensive relationship marketing solution, designed to achieve hyper-personalization at scale while navigating complex privacy and deliverability challenges. “Relationship Marketing is a long-term strategy focused on the customer relationship over time, not on a single touchpoint, campaign or transaction,” said Desta Price, chief product officer of Marigold, in a release.

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Single Grain

SEPTEMBER 19, 2023

Thanks to the breakthrough in generative AI structures like ChatGPT, more companies are scaling AI with a lot more determination than ever before. But what does it really mean to scale AI in an organization, and how can you execute this effectively? In this post, we’ll take a look at the ways we’ve been scaling AI and give you actionable insights to ensure that you’re not just part of the artificial intelligence hype, but genuinely making your operations smarter and more efficient.

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