Adweek
MARCH 10, 2024
When it comes to viral marketing at the Oscars, Don Julio is taking its shot. At the 96th Academy Awards on Sunday, host Jimmy Kimmel and his right-hand-man Guillermo Rodriguez "surprised" Best Actor nominee Colman Domingo with Don Julio margaritas live during the show. In the bit, which had Kimmel taking a tequila shot on.
The Ad Tech Blog
MARCH 10, 2024
As healthcare technology ventures continue to push the boundaries of innovation, understanding the legal framework that governs patient data privacy is not just optional — it’s imperative. This comprehensive guide dives deep into the nuances of HIPAA privacy law , offering tech startups the essentials to forge ahead confidently and ensure that their digital solutions are both groundbreaking and compliant.
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Adweek
MARCH 10, 2024
Though streaming services have been dominating awards in the last few years, ABC and linear TV are coming out ahead at the Oscars. During Sunday's presentation of the 96th Oscars, hosted by Jimmy Kimmel, Universal and Searchlight Pictures dominated the awards, as many streamers were left on the sidelines. However, the night truly belonged to.
The Ad Tech Blog
MARCH 10, 2024
The dawn of the General Data Protection Regulation ( GDPR ) was a game-changer for startups operating within and outside the EU. Its introduction in May 2018 aimed to reinforce data privacy and reshape how startups, among others, handle user data. Navigating the complexities of GDPR compliance while fostering innovation and growth presents unique challenges for startups.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Seth Godin
MARCH 10, 2024
Taste varies. That’s why we don’t call it utility. Taste is individual preference, not absolute truth. In team settings, then, it’s much more helpful to say, “I prefer this over that,” instead of, “this is wrong.” Some things are wrong. There are standards that we can all accept when it comes to utility, efficiency and even beauty.
AdExchanger
MARCH 10, 2024
For the past eight years, the Federal Trade Commission has hosted an event called PrivacyCon, where academics and consumer advocates from around the world present their qualitative research on consumer privacy and data security. It’s a full day of PowerPoints, graphs, charts, tables and people saying, “Next slide, please.” That might not sound scintillating on […] The post The FTC’s PrivacyCon Was Chock-Full Of Warning Signs For Ad Tech appeared first on AdExchanger.
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AdExchanger
MARCH 10, 2024
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Two Days In The Life Of The DMA The EU’s Digital Markets Act had its first enforcement test. Under the DMA, gatekeeper companies – like Apple – must allow alternative app stores on their platforms and third-party payment processors. The yearslong legal battle […] The post The DMA Is Off To The Races; Brands Are Feeling The First-Party Squeeze appeared first on AdExchanger.
Digiday
MARCH 10, 2024
The Facebook News tab is going out not with a bang, but a whimper. Five publishing execs told Digiday they weren’t surprised when Meta announced on Feb. 29 that it was shutting down its dedicated tab for news content in April in the U.S. and Australia. “It’s disappointing but not surprising,” said one publishing exec, who asked to remain anonymous. “It doesn’t seem that the News tab was sending tsunamis of traffic to any publishers, but it’s just this slow chipping away of all of the
Rob Campbell
MARCH 10, 2024
This may be the most privileged posts I’ve ever written. So for the last 19 odd years, I’ve spent a lot of time on planes. Mainly flying long haul. And because I’ve moved countries a lot, I’ve got to experience a whole bunch of different airlines. As an aside … when we moved to NZ, I genuinely thought it would be the end of my plane habit, without realising that when you live on the other side of the planet – and have clients in Europe, the US and Asia –
Digiday
MARCH 10, 2024
In a world filled with more buzzwords than a beehive on a caffeine bender, navigating the tumultuous waters of the impending demise of third-party cookies in Chrome can feel like trying to find your way through a dense fog armed only with a broken compass. It’s a place where words don’t always mean what they should, and where “testing plans” are often just elaborate doodles on a whiteboard, and “taking it seriously” amounts to little more than a few raised eye
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Bhatnaturally
MARCH 10, 2024
Every week I attempt to share a compilation of creative ads. Crafting clutter breaking advertising deserves kudos as a majority of ads are simply ignored by us. Here are a few which caught my eye this week: Barnardo’s: feel like you belong Sometimes, a literal expression of a popular metaphor drives home the message effectively. [.] The post #ShotOniPhone ‘Midnight’, Pot Noodles and more: creative ads of the week appeared first on Bhatnaturally.
Digiday
MARCH 10, 2024
Originally published on Nov. 2, 2015, this article has been updated to include an explainer video. Many prefer to see ad blocking as a wake-up call that requires a mindset change by publishers and advertisers. Others see yet another tech problem to solve. Enter ad insertion. Video publishers are feeling the same heat, which is why a handful of ad tech companies are pushing “server-side ad insertion” as way to get the upper hand on ad blockers.
Digiday
MARCH 10, 2024
Given the growing diversity of the American population, and to some degree the global population, it’s incumbent on the worlds of agencies and marketers to put a priority on diversity and inclusion. But an unfortunately fair question to ask is: How much do they understand how to approach doing just that? Four years after the 2020 murder of George Floyd sparked organizations to make corporate and financial pledges, agencies of all stripes and sizes have sometimes felt challenged over how to
Digiday
MARCH 10, 2024
Despite all the hype around generative AI across the tech world, there’s a growing gap in positive consumer sentiment. In the past five years, consumer trust in AI has fallen globally from 61% to 53%, according to the 2024 edition of Edelman’s Trust Barometer, while trust in AI in the U.S. declined from 50% to 35%. Respondents globally trusted tech overall (76%) considerably more than AI (50%) and were more likely to embrace AI when institutions manage it well compared to when AI is poorly manag
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
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