Adweek
FEBRUARY 10, 2023
The link between concussions and contact sports is well known, but a traumatic brain injury can happen in many ways, from a car accident to a simple fall. Actor and comedian Rebel Wilson is urging everyone to get their melons checked in a humorous PSA for Concussion Awareness Now directed by Great Guns USA's Oren.
Martech
FEBRUARY 10, 2023
We’re at the tipping point for ChatGPT and other AI-powered chatbots. Right now most attention is focused on Microsoft and Google’s use of them. The discussion so far has been mostly about the impact on marketing and SEO. But what about the impact on martech? Christopher Penn, co-founder and chief data scientist at TrustInsights.ai, says it is already creating big changes and opportunities.
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Adweek
FEBRUARY 10, 2023
A series of teasers has seen Foo Fighters frontman Dave Grohl teasing his Super Bowl spot for Diageo whisky brand Crown Royal. (He's apparently also a fan.) In those teasers were hints of the main spot, which will run in the third quarter of the Big Game after halftime. The 30-second spot finds Grohl in.
Marketing Dive
FEBRUARY 10, 2023
While 30% expect higher budgets this year, 54% think resources will remain the same, while the agency outlook is less rosy, per Advertiser Perceptions.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
FEBRUARY 10, 2023
Downy has been teasing us with a series of social spots featuring a celebrity who won't unveil his identity until he proves that Downy Unstopables scents last up to 12 weeks. Now, the celebrity is convinced of the validity of the claim, and he pulls down the sweatshirt he's had over his head to reveal.
AdExchanger
FEBRUARY 10, 2023
Arete Research’s Richard Kramer and Rocco Strauss predicted a reckoning in the year ahead for companies that depend on digital ad revenue, which they expect to decline by 5% to The post Arete Research Predicts A Reckoning For Digital Advertising In 2023 appeared first on AdExchanger.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdExchanger
FEBRUARY 10, 2023
TripleLift laid off one-fifth of its workforce on Thursday, which translates to more than 100 employees, AdExchanger has learned. The cuts only affect employees in the US and Canada. TripleLift The post TripleLift Announces Layoffs, The Latest In A Miserable Trend appeared first on AdExchanger.
Adweek
FEBRUARY 10, 2023
It's Super Bowl season--that time of year when everyone with a beer in their hand and guac in their belly is judge, jury and executioner. The one time the public waits with bated breath for advertising they will not skip. More than 100 million of them will laugh, cry or tell anyone within earshot they.
MNTN
FEBRUARY 10, 2023
Despite the economic uncertainty during the last few months hanging like a cloud over marketers everywhere, one channel in particular seems to be weathering the storm. In Q4 of 2022, Connected TV generated more conversions, revenue, and website traffic than in its history as an ad channel (according to data sourced from the MNTN platform). In MNTN Research’s “ Q4 Performance TV Report, ” it was revealed that CTV advertisers on the MNTN platform saw their conversion rate improve by 21% on a
Adweek
FEBRUARY 10, 2023
After coming out of retirement last year after nearly a decade, E*Trade's famed baby will once again make an appearance in Super Bowl 57. The smart-talking tot is the best man--or rather, best baby?--at a wedding for another tiny couple in the financial services platform's 30-second ad, produced by longtime agency MullenLowe and set to.
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Exchange Wire
FEBRUARY 10, 2023
This may well be the week that the generative AI phony war ended. The major players have all broken cover, falling over themselves to announce their own AI chatbots and make the first dent in the market. The arms race began [.] The post Is this the dawn of advertising’s generative AI era? appeared first on ExchangeWire.com.
Adweek
FEBRUARY 10, 2023
For many Super Bowl advertisers, their moment on America's biggest stage is over in a matter of seconds. Only a handful are remembered beyond watercooler chatter the next morning--and even fewer remain in viewers' collective consciousness in the days, weeks and even months following the Big Game. The latter brands achieve something of a cult.
Martech Series
FEBRUARY 10, 2023
PredictHQ’s predictions for the Super Bowl viewership have been accurate every year – here’s why their algorithms are predicting 110.1m to 115.7m will tune in. The company that successfully predicted the Super Bowl viewership in 2022 and 2021 has released their prediction for exactly how many people will tune in, saying Fox Sports should expect 112.9 million viewers, with a viewership range of 110.1 million to 115.7 million for the big game.
Adweek
FEBRUARY 10, 2023
On Wednesday, Fox revealed it took in $600 million in ad revenue for Super Bowl Sunday, with some in-game 30-second spots going for north of $7 million. So when time is money (literally, millions of dollars for seconds), it doesn't leave the network endless hours for self-promotion during the game. "I'd love to tell you.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Martech Series
FEBRUARY 10, 2023
Trustfeed Corp. a leading player in online reviews, anticipates further growth on the back of the McKinsey analysis showing the immense impact that online reviews have on the growth of consumer goods unit sales and revenue. The McKinsey study analyzed a large sample of consumer goods companies and found that those with high ratings and positive reviews on major e-commerce platforms experienced significantly higher unit sales growth and revenue growth compared to their peers with lower ratings an
Adweek
FEBRUARY 10, 2023
The bid by four of Europe's largest telecom companies - Deutsche Telekom, Orange, Telefonica and Vodafone - to develop their own digital advertising platform has been given unconditional approval by European regulators. The development of their own "privacy first" advertising platform has been in the works for two years. It will aim allow the four.
Martech Series
FEBRUARY 10, 2023
Cylogy has announced that Stephanie Petrusha, Cylogy’s Head of Technology, has been named a Sitecore Most Valuable Professional (Sitecore MVP) in the Professional Ambassador category by Sitecore, a global leader in digital experience management and marketing technology platforms. Stephanie is just one of 74 Ambassador MVPs worldwide to be named as a Sitecore MVP this year.
Adweek
FEBRUARY 10, 2023
What does a tiny puppet have in common with an actor from Hulu's The Bear and a member of the Wu-Tang Clan? Well, they're all chefs, of course. Food delivery app DoorDash is back in the Super Bowl after a year off following its 2021 debut, which took place on Sesame Street and starred Hamilton's.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Martech Series
FEBRUARY 10, 2023
Opera , one of the world’s major browser developers, announced the upcoming integration of AI-generated content (AIGC) services into its PC and mobile browsers. Opera is also taking steps towards expanding its existing AI program into AIGC for its browser, news and gaming products through its own solutions and new as well as existing partnerships.
Adweek
FEBRUARY 10, 2023
To celebrate Super Bowl LVII Feb. 12, Messenger released three new chat themes that add NFL-themed colors and backgrounds to conversations. Users can choose from the "Super Bowl," "Kansas City Chiefs" and "Philadelphia Eagles" chat themes, and they can activate a different theme in each conversation. Once one of these themes is activated, the conversation's.
Martech Series
FEBRUARY 10, 2023
Company continues to gain momentum and market share throughout region Tanium , the industry’s only provider of converged endpoint management (XEM), today announced being named to the list of Best Workplaces in Japan. Awarded annually by Great Place to Work®, results are based on comprehensive employee feedback and industry benchmarking. Customers currently use Tanium to secure and manage more than 2.5 million endpoints throughout the Japanese region.
Adweek
FEBRUARY 10, 2023
Instagram now allows users to stop seeing suggested posts containing specific words and/or phrases. Our guide will show you how to enter the words and/or phrases you don't want to see on Instagram. Note: These screenshots were captured in the Instagram application on iOS. Step 1: On your Instagram profile, tap the three horizontal lines.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Martech Series
FEBRUARY 10, 2023
Media technology startup Zette launches on Product Hunt, the most well-known community platform for tech evangelists, makers, and founders. Zette will now compete for engagement, upvotes and esteemed awards within Product Hunt’s daily offerings. Top-performing launches are promoted to a wider audience looking to discover the best new software products of the day.
Adweek
FEBRUARY 10, 2023
Yahoo is shutting down its supply-side platform and pivoting its ad-tech business to focus on its demand-side platform, CEO Jim Lanzone told Adweek Thursday.
Martech Series
FEBRUARY 10, 2023
HUMBL, Inc. is pleased to announce that HUMBL has delivered the first mobile wallet to offer digital assets, a search engine and verified social media profiles in one application. The HUMBL Wallet is now approved and available on the Apple App Store in over 140 countries. The company is building the HUMBL Wallet as a “Super App” that will enable customers to perform a variety of financial technology, search engine, social media and mobile payments functions within one application and will contin
Adweek
FEBRUARY 10, 2023
Instagram allows users to search for specific messages in conversations, rather than requiring them to scroll through their message history to find something that was previously said. Our guide will show you how to search for messages in chats in the Instagram mobile application. Note: These screenshots were captured in the Instagram app on iOS.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Exchange Wire
FEBRUARY 10, 2023
This week: Google ventures into generative AI by launching its 'Bard' chatbot, the CMA steps closer to blocking Microsoft's acquisition of Activision Blizzard. Google dominated the headlines this week with its entry into the race for generative AI. A mere day [.] The post The Stack: Google Launches ‘Bard’ ChatBot; CMA Advances Towards Blocking Microsoft-Activision Deal appeared first on ExchangeWire.com.
Adweek
FEBRUARY 10, 2023
Ahead of Super Bowl LVII, Meta released new chat themes in the Instagram mobile application that add NFL-themed backgrounds and colors to conversations. There are three chat themes to choose from: "Super Bowl," "Kansas City Chiefs" and "Philadelphia Eagles." Our guide will show you how to use the Super Bowl LVII chat themes in the.
Martech Series
FEBRUARY 10, 2023
Former Grubhub Executive Named SVP of Engineering in NYC and Amazon Veteran Appointed to Lead Rokt’s New Seattle Development Center Rokt , the leading ecommerce technology company using machine learning to make transactions more relevant to each shopper, today announced that it has appointed two veteran technology executives to its leadership team.
Marketing Dive
FEBRUARY 10, 2023
Brands such as Paramount+ will be able to reach app users as they check out during one of the busiest weekends of the year for the delivery service.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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