Adweek
JUNE 12, 2023
Wearing an ankle-length dress and a glossy updo while posing outside her Los Angeles home, Keke Palmer decides that intermissions are for entertainment. In the quiet moments between takes of her Adweek photo shoot, Palmer belts out Destiny's Child lyrics for a skeleton crew of photographers, stylists and assistants. With these impromptu concerts, it's as.
AdExchanger
JUNE 12, 2023
With a feared recession yet to materialize, GroupM is feeling somewhat optimistic. The holding company predicts in its midyear forecast, released on Monday, that global advertising is on track to The post Global Ad Revenue Chugs Along, Per GroupM Report appeared first on AdExchanger.
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Adweek
JUNE 12, 2023
Like any CMO, 7-Eleven's Marissa Jarratt is effusive about the brand she markets. Unlike most of them, however, Jarratt is also refreshingly forthright--at least when it comes to 7-Eleven's signature brand, the Slurpee. "I like to say it's the drink that there's really no good reason why it should exist," she said. "But also, that's.
Exchange Wire
JUNE 12, 2023
In today's ExchangeWire news digest: Google prepares to open access to its new transparency tool; tech giants withdraw from Hong Kong and mainland China; and the EU advances its clampdown on crypto. Google to open access for transparency tool Google is set [.] The post Google to Open Access to New Transparency Tool; Tech Titans Pull Back from Hong Kong appeared first on ExchangeWire.com.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
JUNE 12, 2023
Serviceplan Group, Europe's largest independent agency network, is bulking up its U.S offering by naming Pereira O'Dell (POD) founders Andrew O'Dell and PJ Pereira leaders of the newly-minted Serviceplan Americas. As part of its U.S. expansion, Serviceplan also acquired a minority stake in up-and-coming creative agency L&C. O'Dell will become CEO of Serviceplan America, and.
AdExchanger
JUNE 12, 2023
History proved that black-box algorithms aimed to optimize business metrics will have severe, harmful consequences that are often not predicted. The post Generative AI Cannot Be Another Black Box appeared first on AdExchanger.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdExchanger
JUNE 12, 2023
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. A Flurry Of Activity Will retail media ever flourish beyond garden walls? On Monday, Snowflake inked a partnership with The post Snowflake Breaks Into Retail Media; Diverse-Owned Streaming Services Make A Pact appeared first on AdExchanger.
Adweek
JUNE 12, 2023
B-to-b creative tends to follow a set formula: product features + disembodied voice-over + generic visuals. You know what we're talking about--stock images of professionals in gray suits sitting around a conference room table shaking hands. Text that describes your product in excruciating, quantitative detail. 111% ROI, 33% faster speeds, 77% reduction in costs.
InMobi
JUNE 12, 2023
Apple’s annual event harkens the end of fingerprinting and debuts SKAN 5 Another Apple Worldwide Developer Conference (WWDC) is in the books, and this year’s global event brought several key indicators that the privacy-first era of app performance marketing is fully upon us. In its “ Platform State of the Union ” address on Monday, June 5, Apple previewed two key upcoming changes that app growth marketers and their partners need to prepare for in the coming months: The En
Adweek
JUNE 12, 2023
Though warnings about the death of creativity are nothing new in an age of rapid technological innovation, this year the threat has felt more acute amid economic turmoil and the rise of generative AI. However, for proof that human creativity continues to be a powerful and sustaining force, look no further than the honorees of.
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Exchange Wire
JUNE 12, 2023
In today's ExchangeWire news digest: Twitch trashes new advertising rules following backlash from streamers; EU overturns restrictions on ride-hailing apps in Barcelona; and Singapore launches a new national programme to fend off future quantum threats. Twitch scraps planned advertising changes Streaming heavyweight [.] The post Twitch Abandons Ad Rules After Backlash; Barcelona’s Limit to Ride-Hailing Apps Overturned by EU Court appeared first on ExchangeWire.com.
Adweek
JUNE 12, 2023
Purpose-driven campaigns have dominated the Cannes International Festival of Creativity over the past few years, but this year creatives told Adweek they're looking for more than purpose. They want business results and humor to have their moments in the spotlight again. In a survey done in the lead-up to Cannes, Adweek asked creatives what piece.
Marketing Dive
JUNE 12, 2023
A half-year report falls in line with December forecasts while noting uncertainty in areas like AI, which is expected to “inform” at least half of 2023 ad revenue.
Adweek
JUNE 12, 2023
What makes marketing creative? Historically, when someone has invoked "creativity in marketing," they were celebrating the cleverness of an ad. But as the remit of the CMO has expanded in recent years to include every aspect of the customer experience--spanning technology, data and analytics--the notion of marketing creativity has changed. In the business-to-business world, where.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
AdExchanger
JUNE 12, 2023
Tatari launches a new sister company, Vault, whose first product is a data clean room. The goal is providing cross-channel TV measurement with data other than IP addresses. The post Why Tatari Created A Separate Company To House Its Data Clean Room appeared first on AdExchanger.
Adweek
JUNE 12, 2023
Upwork had an awareness problem. The freelancing platform had been around since 2013, but it didn't have wide recognition in the industry. Along came agency Alto with a creative idea based on the fact that the old ways of working were dead, using a zombified CEO to drive home the point. "This Is How We.
Seth Godin
JUNE 12, 2023
That’s great news. The thing you need, the road ahead, the element that will transform your project–it appears to be inconvenient. That’s terrific, because it means that most other people can’t be bothered. It’s valuable because the very inconvenience of it makes it scarce. The stuff that matters is almost always inconvenient.
Adweek
JUNE 12, 2023
In an environment hyperfocused on cost management, marketers should always be prepared to justify their value. Thinking about your next campaign like an engineer--the people who test and design your product--can help you do that. As a marketing leader who pivoted from global consumer brands to a b-to-b freight technology company, Flock Freight, I've learned.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
AdPulp
JUNE 12, 2023
The Valley’s hype machine has been in full grind mode since the dawn of AI as a mass market tool. Since the start of 2023, I’ve seen a lot of over-the-top nonsense masquerading as product promotion, but what I saw last week in venture capitalist Mark Andreesen’s verbose defense of the technology, is unprecedented. This […] The post The Valley’s High Priests Want AI Allegiance and Adoption appeared first on Adpulp.
Adweek
JUNE 12, 2023
7-Eleven has been a part of American culture for almost a century, and its most famous proprietary product, the Slurpee, has been delighting customers for more than six decades. For a peek into how the iconic 7-Eleven Slurpee came to be and where it's headed, join us for an exciting conversation with Marissa Jarratt, evp.
Marketing Dive
JUNE 12, 2023
Marketing news, voices and jobs for industry professionals. Optimized for your mobile phone.
Adweek
JUNE 12, 2023
The Writers Guild of America's strike didn't come out of the blue. Executives and creatives alike had been talking about the possibility of a work stoppage for several months before picketing began in May, with Frances Berwick, chairman, entertainment networks, NBCUniversal Television and Streaming, predicting to Adweek back in January that "the potential or reality.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Marketing Dive
JUNE 12, 2023
The European entity wants to replicate a model it says has proven successful, promising agencies and clients an avenue to keep their independent spirit alive while tapping into additional resources.
Adweek
JUNE 12, 2023
Last month at Adweek's Social Media Week event, we caught up with creators and brand executives to discuss the elements of a successful partnership. When it comes to a successful brand partnership with creators, everyone agreed that authenticity is key. "You have to just be cool," said actor and creator Boman Martinez-Reid. "You need to.
Martech
JUNE 12, 2023
Like surfers riding the crest of change, we are tasked with navigating the ebbs and flows of the ever-evolving marketing technology landscape. This constantly changing ecosystem presents opportunities and challenges to our teams and organizations. Amid the potential chaos and complexity, agile marketing teams can find unique advantages. The martech landscape continually unveils solutions that enhance customer engagement, personalize experiences and analyze behaviors.
Adweek
JUNE 12, 2023
The general news publisher Time has hired media executive Mark Howard as its new chief operating officer, according to a memo shared by chief executive officer Jessica Sibley. Howard, who will relocate to New York for the position, begins Monday.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Marketing Dive
JUNE 12, 2023
Each of four new TV spots focuses on a different Slurpee flavor and features a diverse cast of individuals that embrace self-expression.
Adweek
JUNE 12, 2023
On April 4, LA-based TikToker Melanie Moradi posted a Gucci unboxing video, unveiling the generous uniform set the designer brand bestows on all its new employees, herself included, to her 13,500 followers. Set to Lil Pump's "Gucci Gang," the short clip showed two huge shopping bags, filled with olive green blouses, blazers, shoes and leather.
Digiday
JUNE 12, 2023
Six months after its debut, Spill is releasing a new beta app for iOS users that will be accessible by invitation only. The new app, which arrives in Apple’s App Store today, follows Spill’s alpha launch earlier this year. Founded in December by a Twitter employee laid off by Elon Musk, the original idea for Spill was to create a text-focused app. However, it’s now evolved into something that’s more a mix of both images and text, which has what co-founder and CEO Alphonzo Terrell described as a
Marketing Dive
JUNE 12, 2023
The two campaigns mark the debut of Super Serious and see Impossible using humor to adopt a more inclusive and approachable tone.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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