Adweek
FEBRUARY 22, 2024
Smokey Bear has educated generations of Americans about how to prevent wildfires since the U.S. Department of Agriculture Forest Service introduced the mascot in 1944. A nostalgic campaign celebrates the character's 80th birthday and the impact of the country's longest-running public-service announcement, while keeping it fresh with a new voice actor and look.
AdExchanger
FEBRUARY 22, 2024
“Hey PMax, can you write this article for me?” We’re not quite there yet – but Performance Max, Google’s AI-based ad product, is getting closer. On Thursday, Google announced a suite of updates to PMax that expand its generative AI creative capabilities. Google first introduced AI-generated creative in PMax late last year, marking the first […] The post Performance Max Takes Its First Steps Into Auto-Generated Video appeared first on AdExchanger.
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Adweek
FEBRUARY 22, 2024
Jennifer Aniston couldn't remember her on-screen soul mate David Schwimmer, and now she's drawing a complete blank on "the Rachel" hairdo. What kind of mind meld has Uber Eats orchestrated here? In a continuation of the "Worth Remembering" campaign that kicked off during Super Bowl 58, Aniston is back for another round of promoting Uber.
illumin
FEBRUARY 22, 2024
Amazon Prime is switching to an ad-supported business model in 2023. As of February 2024, Prime will start airing commercials, leaving many television enthusiasts wondering if viewers continue to choose streaming services over traditional television options. Will audiences still choose streaming if they have to watch ads to do so? The answer? Yes. Even though the introduction of ads to streaming services like Amazon Prime may be fraught with unhappy users, they are still likely to pay for on-d
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
FEBRUARY 22, 2024
Ahead of the release of Dune: Part Two in theaters March 1, Warner Bros. launched a Snapchat campaign to promotes the film through an augmented reality Lens, Cameo stickers and video ads. The AR Lens dresses users in a Fremen costume from the film and makes it appear as though they're riding a Sandworm. When.
AdExchanger
FEBRUARY 22, 2024
Consumer health care company Haleon may be the first brand to use attention metrics to measure the quality of inventory bought through the Amazon DSP. Haleon, which owns Advil, Tums, Sensodyne and Flonase nasal spray, has been experimenting with attention measurement alongside its agency Publicis for the past 18 months, said Phil Jackson, Haleon’s director […] The post Haleon Says Attention Is A Good Measure Of Media Quality, But It’s Too Soon To Make It A Buying Standard appeared first on
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdExchanger
FEBRUARY 22, 2024
For digital advertisers, tomorrow, Saturday, February 24, marks a new and unwanted holiday: Made-for-Advertising (MFA) Freedom Day. MFA Freedom Day marks the day of the year when a typical advertiser stops paying for spammy and undesirable MFA sites and starts putting resources toward more effective inventory. The holiday is based on the percent of ad […] The post It’s MFA Freedom Day!
Adweek
FEBRUARY 22, 2024
As an industry, we have recently made a concerted effort to begin placing more ethical media with brands and agencies exploring ways to reduce our carbon footprint and increase investments in BIPOC-owned media partners. While all progress is progress, we are still largely turning a blind eye to the digital and social media partners that.
Martech
FEBRUARY 22, 2024
The marketing landscape is increasingly oversaturated, making niche advertising crucial for marketers aiming to connect with specific audiences. More businesses are investing in targeted strategies to capture specific market segments, but navigating the challenges and staying ahead of the curve requires a strategic approach. This article delves into the world of niche markets, exploring the challenges marketers face, the evolution of niche advertising and actionable strategies to succeed.
Adweek
FEBRUARY 22, 2024
Lucky Generals has been appointed as the agency partner of Universal Orlando Resort, with an initial focus on launching the new Epic Universe theme park next year. The agency picked up the business following a competitive pitch against two other U.S. agencies, which Lucky Generals didn't name. The long-term partnership will be led out of.
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MNTN
FEBRUARY 22, 2024
Looks like Connected TV is the new campaign HQ of digital political ad spend. New data from eMarketer reveals that during the 2024 election cycle, advertisers are expected to spend around $1.5 billion on the channel — around 45% of all political digital spend. That’s a massive jump from the 19% allocated to Connected TV by political advertisers during 2020.
Adweek
FEBRUARY 22, 2024
WPP CEO Mark Read underlined the advertising business' commitment to its technology clients despite citing their lack of spend last year as having weighed down its financial results, as the company reported organic revenue growth of 3.2%, underperforming against its nearest competitors. The agency network--which owns Ogilvy, GroupM, VML and AKQA--reported revenue for 2023 of.
AdExchanger
FEBRUARY 22, 2024
Walmart bought Vizio for a foothold in streaming – a move that will take the retailer’s ads business to new levels. Then, a deep dive into the “sky bridges,” a new term for partnerships between walled garden platforms. The post When Walled Gardens Collide appeared first on AdExchanger.
Adweek
FEBRUARY 22, 2024
Amazon is the latest streaming company to join TV upfront week, following YouTube's addition in 2022 and Netflix's entrance last year. The company will host its first upfront week presentation on Tuesday, May 14, at Pier 36 in New York, with a reception after the event. During its presentation, the tech giant plans to highlight.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
AdExchanger
FEBRUARY 22, 2024
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Selling Criteo Petrus Advisers, a UK-based investment firm, now owns 5.5% of Criteo’s shares – and it’s taking the opportunity to petition CEO Megan Clarken for changes, including a potential sale. The firm is careful to note that it isn’t calling for layoffs. Rather, […] The post Criteo Investors Push For A Strategic Acquirer; The FTC Fines Avast appeared first on AdExchanger.
Adweek
FEBRUARY 22, 2024
Advertising services group Stagwell, which owns agency brands such as 72+Sunny and MDC Partners, has bolstered its European offer with the acquisition of a collective of specialist agencies known as Sidekick, which will join the network's consultancy, Allison. The deal will see Sidekick, which currently employs 40 people in London, aim to bolster the brand.
Martech
FEBRUARY 22, 2024
Marketers are making martech a priority, although some organizations have found their stacks becoming increasingly complex and are looking to simplify them. Some 57% of marketers are feeling overwhelmed by the number of martech platforms available on the market, according to a new study by U.K.-based Clevertouch Consulting. Fifty-four percent of marketers say they’re using 50 tech platforms or more.
Adweek
FEBRUARY 22, 2024
In this episode, host Cathy Hackl and guest host Lee Kebler talk about the types of robots they want to see after Kebler sees a trash-filtering robot during his travels. Hackl talks about how AI and robots are part of spatial computing. Hackl and Kebler discuss how Moore's Law no longer applies because technology is.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Seth Godin
FEBRUARY 22, 2024
It’s sort of the opposite of “cued.” In addition to being delightful to spell, the idea of work that’s queued up is energizing. The chapter ahead of schedule, the process in place for the next quarter, the continued commitment to learning… It is locked, loaded and ready to go. It’s work that requires timing and foresight, and it’s an asset.
Martech
FEBRUARY 22, 2024
One of my problems with AI isn’t the hallucinations, but how boring those hallucinations are. I want Hunter-Thompson-on-illicit-substances visions and what I get are mumbles from an incompetent, prejudiced CPA with too little sleep. I am happy to announce that ChatGPT and Google took big steps towards meeting my needs this week. ChatGPT kicked things off by giving a trippy response to a Redditor’s request for recommendations for recordings by the Bill Evans Trio.
AdExchanger
FEBRUARY 22, 2024
NASCAR's Cup Series kicked off with the Daytona 500 race, an annual opportunity for paid brand sponsorships and prime time ad spots airing on FOX (or, for cord-cutters, Fubo and Sling TV). The post Advertisers Race For Brand Awareness In NASCAR’s Daytona 500 appeared first on AdExchanger.
Martech
FEBRUARY 22, 2024
As a marketer, you are an orchestrator of people, processes, and technology. Purposefully harnessing the energy of the tools and minds needed to produce a desired state. As you zoom in and out of your organizational stack, you see the various levers to pull, tweaks to make, and approvals to get to reach your goals. Each system that you own impacts another.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Digiday
FEBRUARY 22, 2024
The chatbot race is moving further into the land of digital documents. The privacy-focused browser Brave has added more ways for its AI assistant “Leo” to help users read PDFs, analyze Google Drive files and transcribe YouTube videos. Other features include analyzing code on GitHub and summarizing messages on Slack. When reading pages in Google Docs and Google Sheets, Brave uses a technique called optical character recognition, which allows Leo to see whatever a user sees.
AdExchanger
FEBRUARY 22, 2024
Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … The post Comic: Primed For Ads appeared first on AdExchanger.
Digiday
FEBRUARY 22, 2024
This article was first published by Digiday sister site, WorkLife. Nina McCollum, 55, was laid off last March from Glassdoor. It was her third career layoff. She was able to jump back into freelancing as a professional content writer with more than 20 years of experience, but any dreams of retiring faded fast. It wasn’t a new reality for her though, she had long suspected retirement would be out of reach.
More About Advertising
FEBRUARY 22, 2024
Battersea Dogs and Cats Home is one of the most famous charities in the UK, the world even – so how do you freshen the story? After all, we all love dogs and cats (not necessarily in tandem) don’t we? New Commercial Arts’ debut for Battersea goes big with a touching tale (it really is) … The post MAA Ad of the Week: Battersea from New Commercial Arts first appeared on More About Advertising.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Digiday
FEBRUARY 22, 2024
As the Possible conference gears up for its second year, it faces the possibility of a sophomore slump. After all, year one in April 2023 generated solid attendance of 2,464 as well as a few headlines, mainly courtesy of one Elon Musk , who used his appearance in part to recruit Linda Yaccarino to be his CEO at X. All in all, 200 speakers presented in some form last year.
VideoWeek
FEBRUARY 22, 2024
RTL Deutschland and ProSiebenSat.1 this morning announced they will combine their ad tech offerings in efforts to bolster the German ad market. The move will “technically link” RTL’s Smartclip and ProSieben’s Virtual Minds. This will allow advertisers to run campaigns on both broadcasters platforms, including linear TV and their streaming services, RTL+ and Joyn from ProSieben.
Digiday
FEBRUARY 22, 2024
The writing has been on the wall for some time. But as Google’s third-party cookie finally starts deteriorating, advertisers are having to finally grapple with the cookie-sized hole in their targeting strategies. That hole is something that Red Robin’s CMO Kevin Mayer has been thinking about even before he started the job last May. For the past year, the 54-year-old restaurant chain has been working toward its “North Star” five-point plan, part of which includes a marketing and advertising revam
Exchange Wire
FEBRUARY 22, 2024
At a live event held on the 24th of January 2024, French advertising technology company Opti Digital presented its barometer showing eCPM fluctuations in 2023 across Western Europe. This study, which focuses exclusively on open auctions, is based on an [.] The post Opti Digital Barometer: Fluctuations in eCPM Across Western Europe in 2023 appeared first on ExchangeWire.com.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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