AdExchanger

JANUARY 28, 2024

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Reg-U-Later Apple has a history of not quite breaching antitrust rulings, but blithely flaunting orders. In 2022, for example, a Dutch court ruled Apple must allow payment alternatives. Apple paid 5 million euros per week in noncompliance fines over months. It eventually acquiesced […] The post Apple Passes DMA Costs Back To Developers; Ad Fraud And AI-Generated Obituaries appeared first on AdExchanger.

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Marketing 112

Seth Godin

JANUARY 28, 2024

Engineers can optimize a bridge. There are some bridge designs that satisfy aesthetic, financial, durability, safety and efficiency needs better than others. The work of optimization is finding the best set of tradeoffs. Maximization, on the other hand, seeks the solution that ranks the highest for just one goal. After it peaked, Yahoo sought to maximize short-term stock price (and the needs of its top executives) instead of optimizing for customer experience, innovation, resilience and utility.

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Ad Monsters

JANUARY 28, 2024

As data privacy remains a crucial focus in ad tech, upcoming concerns for 2024 include the enforcement of state laws like Washington’s My Health Data Act, the exploration of PETs to navigate restrictions on sensitive data, potential shifts in business models to secure opt-in consent, and the need for companies to prepare for audits, assessments, and accountability amid a lack of federal privacy regulations.

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Pharmaceuticals Ad Tech Healthcare Audience 88

Digiday

JANUARY 28, 2024

After a difficult 2023, brand sponsorships are trending upward in esports in 2024 — but in a more experimental manner than the blind trust of past years. The cold of esports winter is ongoing, but the weather has been feeling balmier in the first month of 2024. Brands such as Kia are re-entering the space by sponsoring both teams and leagues , and the Overwatch League, which died an ignominious death last year, is returning in the form of ESL/FACEIT Group’s Overwatch Champions Series.

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Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

MarTech

Bhatnaturally

JANUARY 28, 2024

Every week, I attempt to curate a list of clutter-breaking ads. I still love the business of advertising (I left the ad agency business in 2012) and finding ads which add value to a brand through creativity is a pleasure. Here are some ads which caught my eye this past week. Heinz: the wait Can [.] The post Heinz, NotCo and more: top creative ads of the week appeared first on Bhatnaturally.

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Agency Advertising 66

Digiday

JANUARY 28, 2024

Marketers are on the precipice of a new dawn as the biggest company in media prepares to pull the plug on third-party cookies, the cornerstone of the $600 billion online media business, in Google Chrome. While this is not exactly “news” and just about every company in the sector has spent the last four years trumpeting their diligent preparations, there’s a widespread (if muted) unease over levels of preparedness ahead of the official year-end 2024 deadline.

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Cookies Media Marketing 81

Digiday

JANUARY 28, 2024

It’s an unavoidable reality that every few years the art and science of branding changes. Over the last three years, the changes have felt more tectonic, thanks to a pandemic that changed media consumption habits dramatically. But the rise of DTC companies and the effect of startup culture has bled into mainstream branding to create an altered environment in which agencies — especially media agencies — have had to adapt.

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Agency Media 78

AdvertiseMint

JANUARY 28, 2024

Would you like to learn about Facebook ads agency pricing? It can be tricky to determine what Facebook advertising agencies charge and why. But don’t worry; you’re not alone in this. This blog post will break down the pricing models used by Facebook advertising agencies. Facebook Advertising Agency Pricing Models Facebook ad agencies typically employ various pricing models to cater to the diverse needs and budgets of their clients.

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Agency Retargeting Audience Advertising 52

Digiday

JANUARY 28, 2024

Amazon bulldozes into new markets, upending the status quo and challenging rivals. Today, it’s the turn of the ad-supported streaming world, and Amazon is coming out of the gate strong. Why, you ask? Because Amazon is serving marketers an opportunity beginning today to reach a whopping 115 million monthly viewers in the U.S. alone, courtesy of its bold move to make the ad tier default for tens of millions of subscribers worldwide.

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Advertising Marketing 76

Digiday

JANUARY 28, 2024

In November, some of the top publishers by traffic in the U.K. were alerted by the Information Commissioner’s Office (ICO), the legislative department tasked with upholding data privacy compliance in the U.K., that their on-site cookie consent pop-ups do not meet the requirements set by the Privacy and Electronic Communications Regulations (PECR) and General Data Protection Regulation (GDPR).

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Digiday

JANUARY 28, 2024

Regulators looking into the dangers of AI are turning up the heat. Last week, the Federal Trade Commission launched a new inquiry into five major AI players to investigate how their investments and partnerships impact competition. Along with new inquiries for Alphabet, Amazon and Microsoft, the FTC also is investigating Anthropic and OpenAI. Both startups have received multi-billion-dollar investments from the tech giants.

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Agency Media Marketing 66