Adweek
FEBRUARY 8, 2024
Pluto TV is celebrating its 10th anniversary on the world's biggest stage. The Paramount-owned ad-supported streaming service will make its debut Super Bowl appearance with a 60-second promo running in the second half of the Big Game.
AdExchanger
FEBRUARY 8, 2024
New year, same conversation. Generative AI exploded onto the scene more than a year ago, and now you can’t go an hour without a new announcement about AI. While AI isn’t new, the introduction of generative AI has brought about the art of possibility. It brought what seems impossible within arm’s reach. Suddenly content at […] The post Is Your Marketing Technology Future-Ready?
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Adweek
FEBRUARY 8, 2024
Women have always watched the Super Bowl, with Nielsen reporting that in 2018, women made up nearly half of Super Bowl viewers--surpassing the combined female viewership of the Oscars, Grammys and Emmys. Brands, marketers and the NFL have begun to embrace female perspectives as part of the football discourse. However, the Taylor Swift Effect has.
Seth Godin
FEBRUARY 8, 2024
The waters of Buck Lake are cool and clear and restorative. All summer, it’s tempting to go for a swim. But it’s also a hassle. You need to change your clothes, find someone to guard, bring a towel and most of all, gasp at the transition when the cold water hits. And yet… no one ever regretted going for a swim in Buck Lake. After a swim, everything is better.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
FEBRUARY 8, 2024
Kia's Super Bowl 58 ad centers its all-electric EV9--the first mass-market three-row EV SUV in the U.S. The 60-second ad, "Perfect 10," debuted today and will air during the Big Game's fourth quarter. In the spot, a young figure skater competes in a regional championship. Her dad watches from the stands, but there's an empty.
More About Advertising
FEBRUARY 8, 2024
There’s a big opportunity most brands miss in the Big Game. Seize it and you’ll score big throughout 2024. As the biggest, most expensive audience left in advertising, the Super Bowl gives brands both a showcase and a classroom. What works in the $7 million+ spotlight can propel your advertising throughout the year. 115 million … The post Jon Evans of System1: how to win the Super Bowl every day first appeared on More About Advertising.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdExchanger
FEBRUARY 8, 2024
IPG had a bad year. Tech clients slashed their ad spend, which hurt IPG’s bottom line. Its digital agencies underperformed. Meanwhile, economic concerns and geopolitical unrest from the ongoing conflicts in Ukraine and the Gaza Strip spooked clients, leading to “conservatism,” CEO Philippe Krakowsky told investors during IPG’s earnings call on Thursday.
Adweek
FEBRUARY 8, 2024
Skechers is returning to the Super Bowl. Similar to the footwear company's other recent Super Bowl ads, this year's commercial isn't likely to win any accolades. In the 30-second spot, set to air in the third quarter, longtime brand spokesperson Tony Romo reminds viewers there's no letter "t" in Skechers. Then Mr. T bursts through.
AdExchanger
FEBRUARY 8, 2024
With the end of the cookie just months away, it’s (beyond) time to figure out if the replacement will work. In a gap analysis by the IAB Tech Lab, which tested Google’s Privacy Sandbox with 44 different use cases for advertising, the APIs came up short. At least for now. Can the current Privacy Sandbox […] The post The Big Story: Finding Holes In The Privacy Sandbox appeared first on AdExchanger.
Adweek
FEBRUARY 8, 2024
The National Football League has a huge Latinx audience, but one that is still underrepresented in the ads we see during the Super Bowl broadcast. Now that TelevisaUnivision has the rights to air the Super Bowl for the first time, its largest Spanish-language station, Univision, is pulling in some of the biggest brands for its.
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AdExchanger
FEBRUARY 8, 2024
To relate with Gen Z, advertisers have to do more than just spend millions on a 30- or 60-second Super Bowl spot. They need to keep up online and social marketing before, during and after the game – and using influencers will help, too. The post This Year’s Super Bowl Is All About Reaching Gen Z appeared first on AdExchanger.
Adweek
FEBRUARY 8, 2024
Publisher Dotdash Meredith is now using its contextual solution, D/Cipher, in more than 30% of its direct ad buys less than one year after launching the product, according to CEO Neil Vogel. For those advertisers not yet willing to quit third-party cookies, Dotdash Meredith lets the advertiser see it outperform other solutions. The publisher asks.
Martech
FEBRUARY 8, 2024
Part one: The promise Part two: The shift Part Three: The crossroads Part Four: Where do we go From here? Part one: The promise The birth of marketing technology brought so much potential to the marketing department. It was the early aughts. The Internet was booming…The cloud was clouding… Adobe and Salesforce were innovating. And martech was about to turn the world on its head.
Adweek
FEBRUARY 8, 2024
Google is the latest firm joining the Coalition for Content Provenance Authenticity (C2PA), a group that includes agency Publicis Groupe, the BBC, Adobe and Microsoft, which aims to identify artificial-intelligence-generated digital content, among other efforts. The proliferation of AI-generated content is on the rise, contributing to the spread of misinformation, making watermarking AI content more.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
More About Advertising
FEBRUARY 8, 2024
WPP is investing in a new digital agency, OH-SO Digital, launching in March in Hamburg and Prague with Berlin and Munich planned to follow. Founded by industry veteran Mattes Schrader (left, of SinnerSchrader, now part of Accenture Song), the leadership team has digital experts from agencies including Accenture Interactive, Accenture Song, C3 and Diconium.
Adweek
FEBRUARY 8, 2024
A celebrity doesn't star in Toyota's 2024 Super Bowl spot. It doesn't spotlight the 2024 Tacoma's new features, either. The ad is all about the truck's grab handle. Truck passengers hold onto the handle for dear life during the truck's off-road adventures. They scream, swear and clutch the handle while along for a ride. Toyota.
Martech
FEBRUARY 8, 2024
Too often, companies focus SEO efforts on driving traffic with top-of-the-funnel content and keywords. While this approach can generate traffic, it often fails to convert them into leads and sales. In B2B, the opportunity is in optimizing for bottom-of-the-funnel queries and conversions. Let’s delve into how we turned our agency’s SEO strategy upside down and generated revenue as a result.
Adweek
FEBRUARY 8, 2024
As you would expect from any event hosted in Paris, the 2024 Olympic and Paralympic Games are set to be a very chic affair indeed thanks in part to the event's biggest local sponsor, LVMH. In 2023 the luxury group was named as premium partner of the Games in a deal reportedly valued at $160.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Martech
FEBRUARY 8, 2024
Over the last 12 months, we’ve seen the sunsetting of Universal Analytics (UA) , the rise of generative AI , and major fluctuations in consumer spending owing to persistent inflation and eye-watering interest rates. Yet, amid these transformations, one thing has remained constant: our reliance on data. Data has fueled digital marketing for many years.
Adweek
FEBRUARY 8, 2024
A few ads ago, Geico reintroduced its famed Caveman character, luring him out of his comfort zone to appear in what he thought was a documentary about him. He was wrong. Geico was instead interviewing the Caveman for a documentary about the insurance company's most famous mascot, the Gecko, who was introduced in 1999. At.
Martech
FEBRUARY 8, 2024
Advertisers using creative optimization for video ads now can include ads for audio channels in these omnichannel campaigns. Today, ad-serving company Clinch announced it added audio channels to its Flight Control creative delivery platform. Previously, the platform supported video ads on video channels (CTV, video ads on websites) and now it also supports audio ads going to audio destinations like podcasts, streaming audio, etc., and to customize the creative using generative AI.
Adweek
FEBRUARY 8, 2024
As Susan Credle moves up the IPG ladder as creative advisor for the holding company, one of its biggest networks, FCB, has elevated FCB Chicago CCO Andres Ordonez to be the agency's next global CCO. Credle will remain global chair of FCB through the end of this year and will work with Ordonez to establish.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
AdExchanger
FEBRUARY 8, 2024
Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … The post Comic: Don’t Cross The Streams appeared first on AdExchanger.
Adweek
FEBRUARY 8, 2024
Five days into the Sundance Film Festival, the Sundance Institute added 25,000 new Instagram followers, bringing its total to 510,000 as of today. The 2024 festival wrapped up at the end of January, and its marketing leaders told ADWEEK that right now, the stakes feel high. The festival faces an existential threat as its loyal.
More About Advertising
FEBRUARY 8, 2024
AI is all over the Super Bowl (Sunday) like a rash. Microsoft may not have been the first at the AI party but it seems determined to run off with the goodies, becoming a trillion dollar company in the process. But what does AI do – and how can it help a people like us? … The post Microsoft unveils its ‘AI for everyone’ Copilot at the Super Bowl first appeared on More About Advertising.
Basis
FEBRUARY 8, 2024
Largely speaking, TV was simpler in the days of yore. Sure, there was the stress associated with missing the start of your favorite sitcom (in the days before DVRs or streaming), or the conflict that arose when two of your go-to shows aired opposite one another. But just a decade ago, watching TV was relatively straightforward. Fast forward to today, and watching your favorite TV content has become an increasingly complex, and decision-riddled endeavor.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
AdExchanger
FEBRUARY 8, 2024
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Real MFA Payday Made-for-advertising is far from a solved problem, but buyers aren’t freaking out about it anymore, Digiday reports. To be fair, they have more pressing concerns. Unlike third-party cookie deprecation, for example, and other intractable technical challenges, MFAs can be […] The post MFA Mania Is Already Cooling; Why The Big Get Bigger (And Bigger) appeared first on AdExchanger.
Martech
FEBRUARY 8, 2024
The Interactive Advertising Bureau and the Media Rating Council have issued guidelines designed to establish consistent terminology and metrics for ads served with augmented reality campaigns. The guidelines should help marketers and advertisers quantify delivery of ads and gauge performance. The guidelines take account of both interactive and immersive AR formats, recognizing that users can engage in both virtual and physical interactions with products. “The augmented reality advertising
AdExchanger
FEBRUARY 8, 2024
Disney is starting off the year with subscriber losses. But the Mouse House says it’s all part of the plan. The post Disney Bets On Bundling And Sports To Score Profitability appeared first on AdExchanger.
Ad Monsters
FEBRUARY 8, 2024
An AdMonsters Q&A with John Pasmore, CEO of Latimer, the inclusive Large Language Model, centering Black and Brown perspectives to ensure AI is inclusive and unbiased. John Pasmore , CEO and founder of Latimer , is a serial entrepreneur. In 2007, he founded VoyageTV, a global travel platform that offers travel video programming, original programming, and travel products.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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