Fri.Mar 29, 2024

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Creating With Purpose: 15 Brazilian Pioneers Challenging the Ad Industry

Adweek

Brazil consistently receives numerous awards at Cannes each year. AKQA Sao Paulo's "Never Done Evolving" campaign for Nike won the Grand Prix in the Digital Craft category in 2023. AlmapBBDO's "E4RTH" campaign for B3 Stock Exchange was recognized with a Grand Prix in the Creative B2B category. Brazilian creativity has been recognized and celebrated for.

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5 ways to evolve agile for real business results

Martech

You may have heard “agile is dead.” Agilists have overused buzzwords, promoted processes and transformations over people and treated agile like a religion rather than an evolving approach to better ways of working. Tamás Polgár declared agile has failed because proponents “merely parroted buzzwords and played with meaningless cards and colorful charts all day.

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From the MNTN Slack — Video Ad Channels Should Be Friends

MNTN

Connected TV advertising is about to break a new record high, but do advertisers really have to pick sides in the social vs. CTV debate? How is second-screen behavior affecting the ad experience? And what do the big shake-ups at Disney+ and Hulu mean for everyone? This week, our team discussed these latest news updates in the MNTN Slack newsroom. Stephen Graveman (Content Marketing Manager): Hey, here’s an interesting story going around this week: a new forecast by Advertiser Perceptions p

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Behind the Scenes: What are Ad Tags and Why Do They Matter?

AdPushup

Ad tags are snippets of codes placed by publishers on their sites for ad serving. What more an ad tag can do? How it helps with targeting? Get answers here. ‘Ad tag’ as a term is used a lot in the ad tech industry. Usually, it is known to be the code involved in serving [.

Ad Tech 98
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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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The B2B questions

Seth Godin

Questions people ask themselves when looking at a web page aimed at businesses (B2B). They are rhetorical, but should give you a place to begin: Is it my job to deal with this? Who sent me here? Will this advance my project? Will it help me get ahead if I take action? If I ignore this, will I fall behind? What are the promises being made? Are they achievable–promises that break the laws of physics or contradict my experience are hard to believe.

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The UK’s CMA Wants Ad Tech To Spill All The Tea On Their Privacy Sandbox Concerns

AdExchanger

The Competition and Markets Authority (CMA), the UK’s antitrust regulator, might as well be called Uncle CMA, because they have a message for the ad tech industry: “I want you!” (to submit your opinion on the Chrome Privacy Sandbox proposals). The CMA is tasked with assessing whether the Privacy Sandbox – and Google’s planned deprecation […] The post The UK’s CMA Wants Ad Tech To Spill All The Tea On Their Privacy Sandbox Concerns appeared first on AdExchanger.

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Unlocking the potential of synthetic data: A business game-changer

Martech

The idea of “synthetic data,” or artificially generated information, has recently caused a stir. Data is a huge asset for businesses in this age, and knowledge can often provide a decisive competitive edge. The notion of easily obtaining free data has sparked extravagant claims and controversy. But, as your mom probably told you — if something seems too good to be true, it is.

MarTech 55
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The Latest Tools Making Every CTV Campaign a Slam Dunk

MNTN

For years, Connected TV has been an easy layup for performance marketers looking to harness the power of television. But as a cutting-edge digital tool, CTV has no ceiling — and it’s only picking up innovative speed. With recent advancements to help fuel growth efficiency, new customer acquisition strategies, and measurement capabilities, where does this leave the current state of CTV advertising?

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Lambgoat Creator Spotlight: Driving 20 Years of Metal Music

Playwire

What does it take to build a thriving, dedicated, and loyal community? It’s a question on the minds of creators and publishers alike and one that’s a defining factor in whether or not success is achievable or if digital dreams fall flat. One strategy? Find your niche, dig deep, and give your audience what they want. For Lambgoat , this approach has fueled over 20 years of growth.

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Real World Performance Wins from MNTN’s Top Retail Advertisers

MNTN

In the grand scheme of things — and by “things,” we mean “TV advertising” — it’s fairly easy for retailers to generate brand awareness. As consumers, we’re always more than a little ready to buy, so all retail advertisers need to do is get their ads in front of the right TV show, with the right audience, at the right time, and boom! Awareness gets raised, and they’re well on their way to a conversion.

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Retail media advertising: How e-commerce is becoming AdTech’s next frontier

what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks

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The Stack: Big Tech in Hot Water Under Digital Markets Act and Digital Services Act; Spotify to Provide More Educational Content with Video Based Lessons 

Exchange Wire

This week on The Stack: Big Tech in Hot Water Under Digital Markets Act and Digital Services Act; Spotify to Provide More Educational Content with Video Based Lessons Big tech has been in hot water lately. Apple was hit with an [.] The post The Stack: Big Tech in Hot Water Under Digital Markets Act and Digital Services Act; Spotify to Provide More Educational Content with Video Based Lessons appeared first on ExchangeWire.com.

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Adobe GenStudio: 3 key questions answered

Martech

Among a raft of product announcements at the 2024 Adobe Summit, Adobe GenStudio stood out for a number of reasons. The solution will allow users to take content from the planning and workflow stage, through creation and production, to asset management, delivery and performance evaluation. In other words, it’s aimed at being an end-to-end content supply chain that, because it deploys generative AI, can be at the service of business users rather than just creative professionals.

MarTech 94