Adweek
AUGUST 2, 2023
Atlanta keeps maturing in the creative agency world and Brandon Rochon is one of the city's new transplants helping it grow. Rochon has joined independent agency Hothouse as its evp, head of creative, moving across the country from Los Angeles, where he was CEO and chief creative officer at Kastner & Partners, heading up creative.
The Ad Tech Blog
AUGUST 2, 2023
You’re a startup founder or a team lead, your brain buzzing with the day’s tasks. You look across the virtual room (a.k.a, your Slack channel), and there’s a creeping silence. An engineer hasn’t updated their progress in hours. Panic seizes you as you wonder: “ Is this person working? ” But your well-intended check-in turns into a three-hour Zoom marathon.
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Adweek
AUGUST 2, 2023
In a series of recent tweets, Doja Cat was asked by fans if she could say she loved them. "I don't though cuz I don't even know yall," was the response, making it clear that she is not interested in rewarding and reciprocating endearment. The Grammy-winning singer presented the ultimate rejection of an intense parasocial.
AdExchanger
AUGUST 2, 2023
StackAdapt's integration with HubSpot's CRM lets Add3 retarget interested customers without relying on third-party cookies and reduces retargeting costs by allowing Add3 to focus on more qualified leads. The post Add3 Finds That A CRM + DSP = Better Performance appeared first on AdExchanger.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
AUGUST 2, 2023
To promote the release of Teenage Mutant Ninja Turtles: Mutant Mayhem in theaters Aug. 2, Paramount partnered with Snapchat, Snapchat Lens creator Brielle Garcia and digital agency Pretty Big Monster to launch an augmented reality Snapchat Lens that turns people into a member of the Teenage Mutant Ninja Turtles. The TMNT Mutant Mayhem Lens uses.
Martech
AUGUST 2, 2023
Web analytics and call analytics have a lot in common. Both collect, measure and analyze data on who contacted you, what they are interested in and even what got them to use this channel. Where they differ is that recordings are a lot more difficult to parse than digital data. This made call analytics enterprise-level expensive. That’s changed and now they can be considered by businesses of all sizes.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech
AUGUST 2, 2023
It came out of nowhere. It looked like Twitter. It behaved like Twitter. It promised to be friendlier than Twitter. It was Threads, Meta’s abruptly unveiled competitor to Twitter, linked with Meta’s Instagram and designed to win the hearts, minds and engagement of Twitter users dismayed by Elon Musk’s disruption of the long-establised town square of the Internet.
Adweek
AUGUST 2, 2023
Can you remember the last advertisement you saw at the top of a search page? While many people are aware of the sponsored ads at the top of these pages, very few actually process them. This "search blindness" phenomenon is making search marketing decreasingly effective for marketers across the board. Similar to banner blindness that.
Ad Badger
AUGUST 2, 2023
SUBSCRIBE Spreadsheets galore! Stephen Noch, Campaign Manager at Ocean PPC, joins Michael for their bi-annual data review. They analyze shocking. Read More Analyzing Amazon PPC Advertising Stats: What You Need To Know [The PPC Den Podcast] The post Analyzing Amazon PPC Advertising Stats: What You Need To Know [The PPC Den Podcast] appeared first on Ad Badger.
Adweek
AUGUST 2, 2023
Generative artificial intelligence may have captured the attention of the media industry because of its potential to reshape the landscapes of search and content creation, but so far those applications remain largely hypothetical. However, starting earlier this year a number of publishers began using generative AI to streamline their back-end commercial processes, creating efficiencies in.
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Seth Godin
AUGUST 2, 2023
There’s a difference between intellectual and smart. A plumber is smart, they know how to do a skilled and effective job on the task at hand. Intellectualism isn’t about practical results, it’s a passion for exploring what others have said, though this approach is sometimes misused to make others feel uninformed or to stall. If you want to know what the scholars have written, ask an intellectual.
Adweek
AUGUST 2, 2023
Cultural relevance cannot be achieved with major rebranding efforts and media and PR blitzes. It needs to be organically grown and fostered throughout the organization. The question is, how? I have worked in cultural branding for more than two decades. Through my experience, I believe marketers must understand four interrelated concepts especially well in order.
AdExchanger
AUGUST 2, 2023
INSP is an example of a TV network that's more comfortable with linear because it has an older audience. But that doesn't mean streaming is off the table. The post Why This TV Network Still Prefers Linear appeared first on AdExchanger.
Adweek
AUGUST 2, 2023
It seems to be part of modern human behavior that when something is considered old and passe that people put it into a museum to save it for posterity. And in that same vein, Intuit Mailchimp is set to host an exhibition in honor of email--however, it hopes that the opposite sentiment is true as.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Exchange Wire
AUGUST 2, 2023
Channel Factory, the global brand suitability and contextual advertising platform, has appointed Bill Schild as GM, the Americas. Bringing with him over two decades of ad tech and programmatic advertising experience, Schild will continue to expand on Channel Factory’s impressive [.] The post Channel Factory Appoints Ad Tech Veteran Bill Schild as General Manager, Americas appeared first on ExchangeWire.com.
Adweek
AUGUST 2, 2023
For 52 years, Bed, Bath & Beyond was the destination for high-quality home goods merchandise, top brands, and a discovery zone for home shopping that made it inspiring and fun. By January 2014, the company had operated more than 1,500 stores in North America, reaching a share price of $70. Despite all the success, the.
Digiday
AUGUST 2, 2023
As more agencies weave generative AI into their work, there are growing concerns around how much these tools can be trusted to avoid copyright infringement or biases in their content. Human Driven AI, an AI coaching and training service for agencies and marketers, this month surveyed 1,100 U.S. marketers , including in-house and agency teams, to ask about their most-used AI tools, upcoming challenges with these technologies, regulation and current training and education at their organizations.
Adweek
AUGUST 2, 2023
The U.S. National Park System is meant to allow everyone to explore the outdoors. But historically, communities such as ethnic minorities and disabled people have been excluded from such spaces. Many brands in the outdoor sector have perpetuated this issue by predominantly using images of white, male, heterosexual and able-bodied people. Subaru of America is.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Digiday
AUGUST 2, 2023
Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel. Welcome to the Digiday+ Research Briefing, your weekly curation of media and marketing research insights. Digiday+ members have access to the research below. This is a member-exclusive article from Digiday. Continue reading it on digiday.com and subscribe to continue reading content like this.
AdExchanger
AUGUST 2, 2023
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. CMax, LOL Criteo reported earnings on Wednesday. It wasn’t a blockbuster – gross revenue ticked down from $495 The post Retargeter Who? Criteo’s All Commerce Now; Trying To Be YouTubeTok appeared first on AdExchanger.
Digiday
AUGUST 2, 2023
It’s been exactly a month since Meta’s text-based app Threads launched and brands are still finding their feet with the platform. But not having a solid social strategy in place for Threads right now in these early days isn’t something to worry about. Strategies usually come when platform cultures are more established. When people (and therein brands) know what it stands for and how to use it.
Exchange Wire
AUGUST 2, 2023
In today's ExchangeWire news digest: Uber makes an operating profit for the first time in the company's history; Meta may introduce ad opt-in for Instagram users in Europe; and social media drives sales for a quarter of UK small businesses. Uber [.] The post Uber Reports First Operating Profit; Meta May Introduce Ad Opt-In for European Users appeared first on ExchangeWire.com.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Digiday
AUGUST 2, 2023
X, the platform formerly known as Twitter , is looking for a new head of brand safety, according to an email shared with employees. This comes at a crucial time for the platform, which has struggled to win back advertisers since Elon Musk’s hostile takeover last October. Ever since then, it’s been free speech FTW on the text-based app. Trust and brand safety have been an afterthought judging by the internal strife and slew of departures over the matter.
Rob Campbell
AUGUST 2, 2023
My 8 year old, Otis, loves Rubik’s Cubes. LOVES THEM. Not only that, he’s bloody good at them. To give you an idea of how good, take a look at this … I know he’s my son, but that’s pretty amazing. Hell, even when he shows me how to do it – move by move – I fail, and yet he can do it blindfolded!!! Now it’s not just him that loves cubing, it’s back in a big way.
Digiday
AUGUST 2, 2023
This week’s Media Briefing looks at what features publishers want from Threads, as they test Meta’s new social platform as an engagement and traffic referral source. Publishers’ wish list for Threads Vice Media Group gets new ownership, Meta blocks news in Canada Publishers’ wish list for Threads Nearly a month into the debut of Meta’s social media platform Threads, publishers are testing engagement on the platform with different content formats and topics.
VideoWeek
AUGUST 2, 2023
Ampere Analysis revealed this week that 100 million US consumers now subscribe to ad-supported tiers on streaming services. And the AVOD tiers will earn more than $10 billion in combined ad revenues in 2027, according to the research firm. The research shows that subscriptions are concentrated in streaming businesses whose ad offerings have been around a while – and the longer the tier has existed, the more customers it has.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
More About Advertising
AUGUST 2, 2023
Summer’s viral TikTok hit is “One Margarita” and supermodel Cindy Crawford could not resist the temptation to dust off her white vest, denim cut-offs and “down in one” drinking skills for the song’s video, which also doubles as an ad for tequila brand Casamigos. Casamigos tequila was co-founded by Crawford’s husband Rande Gerber and George … The post TikTok (and George Clooney) made Cindy Crawford recreate that 90s Pepsi ad – again first appeared on More About Advertising.
Digiday
AUGUST 2, 2023
Whenever a company goes bust in ad tech, the term sequential liability tends to get bandied about. The demise of MediaMath is no exception. It shows how sequential liability has become a necessary aspect for many companies in these challenging times. However, it also highlights the inherent unfairness in the ad tech industry, where the vulnerable entities are left to bear the brunt of unfavorable outcomes, while financially stronger players escape relatively unharmed.
Exchange Wire
AUGUST 2, 2023
Zefr’s third-party brand suitability verification solution for Instagram Feed is now available. This AI-powered measurement solution provides marketers with even more transparency in their Meta campaigns, measuring GARM brand safety and suitability across both Instagram and Facebook Feed placements. Additionally, the [.] The post Zefr & Meta Expand AI-Powered Brand Suitability Measurement to the Instagram Feed appeared first on ExchangeWire.com.
Digiday
AUGUST 2, 2023
In case marketers didn’t have enough chatbots to spend time with these days, there’s a new one from the world of e-commerce that aims to help …
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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