Adweek
SEPTEMBER 23, 2022
Meta finds itself in the crosshairs of a class-action lawsuit for allegedly building a secret workaround to Apple's 2021 App Tracking Transparency (ATT) system, allowing it to track users' activity and collect their personal data. Top line Two Facebook account holders have accused the company of skirting Apple's privacy rules and snooping on users, according.
AdExchanger
SEPTEMBER 23, 2022
It makes sense that brands in sexy verticals like fashion and hair care turn to social media influencers. But banking brands hire influencers, too. One recent example is Kasasa, a fintech company that launched in 2003 and partners with local credit unions and community banks to offer discounts and attract people looking to open or. Continue reading » The post Fintech Is Banking On Influencers For Brand Building appeared first on AdExchanger.
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Adweek
SEPTEMBER 23, 2022
Fox Entertainment CEO Charlie Collier is pivoting to streaming. On Thursday, Collier announced he's exiting Fox Corp. in favor of Roku, taking on the role of president of Roku Media, effective in late October. The former broadcast chief will oversee advertising sales, the company's ad platform business and content for Roku's owned-and-operated channels, including The.
AdExchanger
SEPTEMBER 23, 2022
Arnaud CréputCEO“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Arnaud Créput, CEO of Equativ. Google’s latest legislative dodge has fallen flat. Following an alleged proposal to section off its ad tech business (Google Ad Manager, DV360, AdSense and.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
SEPTEMBER 23, 2022
Pain is no laughing matter. So why did ThermaCare hire comedian-actor Ken Jeong as its new spokesman? For several reasons, it turns out, that revolve around a new brand personality for the therapeutic heat wraps, a willingness to take risks and a celebrity fan who's also a doctor. ThermaCare, working with creative agency TRG, has.
Martech
SEPTEMBER 23, 2022
Samsung’s #RecycleUp fashion show livestreamed from New York in the metaverse. Image: Samsung. This week, Samsung honors Climate Week NYC with metaverse, as well as in-person, community-building activations. Environmentalists and consumer electronics fans will be engaged on Discord , in real life at Samsung’s New York flagship store, called Samsung 837, as well as at the brand’s metaverse hub, Samsung 837X, located in Decentraland.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdExchanger
SEPTEMBER 23, 2022
An interview withKarthic BalaEVP of Data, Product and Technology“The Sell Sider” is a column written by the sell side of the digital media community. After this exclusive first look for subscribers, the story by AdExchanger’s Anthony Vargas will be published in full on AdExchanger.com tomorrow. First-party data will be indispensable in a world without third-party-cookies.
Adweek
SEPTEMBER 23, 2022
Hollywood stars Ryan Reynolds and Rob McElhenney randomly taking over a fifth-tier football club in the north of Wales might seem like an odd choice for a docuseries, but the show following the pair's journey around Wrexham AFC is proving to be a hit for network FX. "It makes sense for FX. If you look.
AdExchanger
SEPTEMBER 23, 2022
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…. The post Comic: The New Netflix And Chill appeared first on AdExchanger.
Adweek
SEPTEMBER 23, 2022
The critically acclaimed Brazilian crime drama City of God cleared its twenty-year anniversary as of this year. Showing the growth of organized crime in Cidade de Deus as well as the cataclysmic effects it has on those living in the neighborhood, the scope of the film is both personal and epic, told through the eyes.
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AdExchanger
SEPTEMBER 23, 2022
TripAdvisor Media, the travel search and booking company’s three-year-old advertising business, added an in-house creative studio called Wanderlab this week as it takes a step into marketing services. The content studio is part of a progression for TripAdvisor from selling only the most obvious placements (a search for “Hotels in Houston” prompts ads for, you.
Adweek
SEPTEMBER 23, 2022
Apple Music will replace Pepsi as the official sponsor of the Super Bowl Halftime Show. The new multi-year partnership will debut at the upcoming Big Game, scheduled to air on Fox on Feb. 12, 2023. "We couldn't think of a more appropriate partner for the world's most-watched musical performance than Apple Music, a service that.
Martech
SEPTEMBER 23, 2022
We all know someone who has struck out on their own to become an independent consultant or gig worker, or to launch something more significant. Many of us have also been part of promising (and not-so-promising) startups, like those we joined during the dot com boom — or maybe we even had a startup or two of our own. In any case, I think you’ll agree that in nearly every instance, the main reasons for any of those ventures failing were: No capital.
Adweek
SEPTEMBER 23, 2022
Alibaba Group is introducing new metaverse features to its interactive luxury shopping platform, making the Chinese ecommerce giant the latest retailer to invest further in virtual worlds. The company's upscale commerce marketplace, Tmall Luxury Pavilion, will host an augmented reality fashion show and distribute a Meta Pass that will grant shoppers access to deals from.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Marketing Dive
SEPTEMBER 23, 2022
New research shows downloads and marketing spending is declining amid shifts in consumer behaviors, data privacy changes and recession fears.
Adweek
SEPTEMBER 23, 2022
As Hispanic Heritage Month kicks off, our social media feeds are flooded once again with messaging and campaigns from brands wanting to show up as an ally to the community. The National Football League (NFL) decided to celebrate and honor this month by tweeting an image for their "Por La Cultura" campaign. Both NFL fans.
AdExchanger
SEPTEMBER 23, 2022
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Drizl Before The Storm New retail media players raise difficult questions about particular use cases. The latest platform, for instance, is Drizly Ads, launched by the Uber-owned alcohol delivery company. On the one hand, booze brands need to find online customers. Targeting.
Adweek
SEPTEMBER 23, 2022
From Nike's high-tech 3D billboard to Corona's solar-powered posters, brands have been getting increasingly creative with their out-of-home (OOH) budgets. Now, British retailer Sainsbury's has unveiled its own experiment: billboards you can harvest food from. To highlight the autumn specials in its own luxury Taste the Difference range, the grocer has planted a series of.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Martech Series
SEPTEMBER 23, 2022
Survey data also reveals Brits won’t spend more than £20 on streaming platforms per month, but appetite for ad-supported services is on the rise. Streaming is more popular than ever among all age groups, reaching 73 per cent of Brits, according to new research by global advertising technology leader The Trade Desk. The rise of streaming in the UK is driven by viewers in the 18- to 34-year-old age group as 84 per cent favour streaming content over traditional TV.
Adweek
SEPTEMBER 23, 2022
Everyone loves a comeback story. Autry was one of the hottest sneaker brands in the 1980s, known for its signature American flag on the tennis shoes. But after founder Jim Autry died in 2009, the label ceased production for two decades. In 2019, Autry returned to the scene and has since gained a cult following--so.
Martech Series
SEPTEMBER 23, 2022
Customer reviews reveal satisfaction in marketing automation, sales analytics, SMS marketing, invoice management, email tracking and more. Keap, the leader in sales and marketing automation software for small businesses, announced it has been recognized in 24 reports across 10 different categories in the G2 fall 2022 reports. Recognition includes 22 as a leader, one as a high performer, and one in fastest implementation.
Adweek
SEPTEMBER 23, 2022
Dunkin' has promoted from within to fill its top marketing job. Jill McVicar Nelson was most recently vp of Dunkin's marketing strategy, overseeing brand marketing, promotional strategy and product commercialization. Now, she's been named the QSR's new chief marketing officer. Nelson took charge of the brand's initiatives to reach younger consumers.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Martech Series
SEPTEMBER 23, 2022
quantilope , a leading provider of automated consumer research, has announced a new collaboration with Blackhawk Network, which will enable its clients to leverage incentives to better attract survey respondents and increase survey response rates for their consumer research projects. “quantilope’s Insights Automation Platform modernizes the clunkiness of traditional market research for a fast and easy approach to collecting advanced consumer insights,” explained Chris Furst, di
Adweek
SEPTEMBER 23, 2022
Everette Taylor is exiting as CMO of Artsy, the online marketplace for buying and selling art, after nearly three years in the role. A replacement hasn't been chosen yet. Taylor joined Artsy in December 2019 following a career path that included high-profile marketing leadership roles at companies such as Microsoft and startups like Growthhacker, the.
Martech Series
SEPTEMBER 23, 2022
America’s largest powersports aftermarket retailer will join customer data platform BlueConic to discuss its omnichannel marketing efforts across its family of brands. BlueConic the world’s leading pure-play customer data platform (CDP), will be joining the Comoto Family of Brands to host a fireside chat called “Pedal to the metal: How Comoto accelerates cross-brand omnichannel marketing with first-party data,” at the upcoming MarTech Fall Conference.
Adweek
SEPTEMBER 23, 2022
A report from non-profit Mozilla finds certain operating systems control browser choice by using convoluted processes to nudge consumers to use their own browsers, rather than allowing them to choose freely. The research also found many think they can choose their web browser, but are often stuck with the software that is pre-installed, set to.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Martech Series
SEPTEMBER 23, 2022
Epic Games, 2050 Capital, and Alumni Ventures join Hadean’s global investors to support the company’s metaverse infrastructure technology. London-based deep tech start-up, Hadean, has secured $30 million in funding to build out its record-breaking metaverse infrastructure technology – already supporting virtual worlds in immersive entertainment and enterprise digital twins.
Adweek
SEPTEMBER 23, 2022
TikTok revealed the global release of the dislike button for comments that it has been testing. The video creation platform stressed that the feature was created as a way for its community to provide feedback on comments and help better identify irrelevant or inappropriate comments. Dislikes will not be publicly visible, nor will users be.
Martech Series
SEPTEMBER 23, 2022
Clickatell , a CPaaS innovator and Chat Commerce leader, spoke to attendees at its annual Connect Interact and Transact (CIT) event in Joburg on Tuesday about the new era of Chat Commerce and how businesses can lay the groundwork for a new way of serving customers. Big-name local brands also provided real-world insights on how they’re turning their chat channels into strong, personal customer experiences at scale and generating new revenue streams.
Adweek
SEPTEMBER 23, 2022
Historically, marketers have built advertising campaigns around the Olympics, taking advantage of the sports drama, excitement, human interest stories and watercooler moments captivating a global audience. Advertisers reach these engaged fans through a variety of channels, including live video streaming on mobile, which has quickly gained traction with the rise of over-the-top sports streaming.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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