Fri.Sep 23, 2022

Meta Sued for Tracking Users, Flouting Apple’s Privacy Rules

Adweek

Meta finds itself in the crosshairs of a class-action lawsuit for allegedly building a secret workaround to Apple's 2021 App Tracking Transparency (ATT) system, allowing it to track users' activity and collect their personal data.

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Fintech Is Banking On Influencers For Brand Building

AdExchanger

It makes sense that brands in sexy verticals like fashion and hair care turn to social media influencers. But banking brands hire influencers, too.

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Fox Entertainment CEO Charlie Collier Exits for Roku

Adweek

Fox Entertainment CEO Charlie Collier is pivoting to streaming. On Thursday, Collier announced he's exiting Fox Corp. in favor of Roku, taking on the role of president of Roku Media, effective in late October.

As The Open Web Becomes More Real, Will Google Be The First To Fall?

AdExchanger

Arnaud CréputCEO“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Arnaud Créput, CEO of Equativ. Google’s latest legislative dodge has fallen flat.

Twitter Corrects Bug That Impacted Voluntary Password Resets on Android, iOS

Adweek

Some Twitter users on Android and iOS who voluntarily reset their passwords may not have been logged out if they were logged into the social network on multiple devices.

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E-commerce apps lose pandemic luster

Marketing Dive

New research shows downloads and marketing spending is declining amid shifts in consumer behaviors, data privacy changes and recession fears

The Classic Cool Water Ads Are Reborn in a New Campaign by Original Agency, Select World

Adweek

Davidoff's 1988 Cool Water fragrance for men first became ubiquitous thanks in part to its sensual advertising. Through later celebrity cameos like Josh Holloway and the late Paul Walker, the Cool Water name also became engrained with pop culture and modern masculinity.

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More Trending

Ken Jeong Tickles the Funny Bone in New Campaign for ThermaCare

Adweek

Pain is no laughing matter. So why did ThermaCare hire comedian-actor Ken Jeong as its new spokesman? For several reasons, it turns out, that revolve around a new brand personality for the therapeutic heat wraps, a willingness to take risks and a celebrity fan who's also a doctor.

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For CNET’s EVP Of Data, Protecting Privacy Is More Important Than Monetization

AdExchanger

An interview withKarthic BalaEVP of Data, Product and Technology“The Sell Sider” is a column written by the sell side of the digital media community.

Alibaba Brings Luxury Shopping Into the Metaverse

Adweek

Alibaba Group is introducing new metaverse features to its interactive luxury shopping platform, making the Chinese ecommerce giant the latest retailer to invest further in virtual worlds.

Apple Music to sponsor Super Bowl Halftime Show as services take spotlight

Marketing Dive

The deal speaks to how business areas beyond the iPhone are becoming more important, with Apple reportedly also seeking an NFL streaming package

Dunkin’ Elevates Jill McVicar Nelson to Chief Marketing Officer

Adweek

Dunkin' has promoted from within to fill its top marketing job. Jill McVicar Nelson was most recently vp of Dunkin's marketing strategy, overseeing brand marketing, promotional strategy and product commercialization. Now, she's been named the QSR's new chief marketing officer.

Comic: The New Netflix And Chill

AdExchanger

A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…. The post Comic: The New Netflix And Chill appeared first on AdExchanger. Comic Strip CTV Advertising Netflix ads Netflix AVOD

Artsy CMO Everette Taylor Steps Down

Adweek

Everette Taylor is exiting as CMO of Artsy, the online marketplace for buying and selling art, after nearly three years in the role. A replacement hasn't been chosen yet.

Clorox wipes the slate clean in new brand platform

Marketing Dive

“Start Clean,” spearheaded by agencies FCB Chicago, Optimum Media Direction and Ketchum, emphasizes the role cleanliness plays in wellbeing

This Year’s World Cup Is a Key Performance Marketing Opportunity for US Brands

Adweek

Historically, marketers have built advertising campaigns around the Olympics, taking advantage of the sports drama, excitement, human interest stories and watercooler moments captivating a global audience.

TripAdvisor Built A Travel Media Biz Before Retail Media Took Off – And Now It’s Got A Creative Studio, Too

AdExchanger

TripAdvisor Media, the travel search and booking company’s three-year-old advertising business, added an in-house creative studio called Wanderlab this week as it takes a step into marketing services.

TikTok: How to Save a TikTok Now Post

Adweek

TikTok Now encourages TikTok users to share a "real-time" view of their life each day after receiving a daily push notification. Once a user shares a TikTok Now post, they have the option to save the post to their device so that they can share it in other applications (like through email).

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Peril And Promise Of Non-Endemic Retail Media; Can Netflix Spin Attention Into Gold?

AdExchanger

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Drizl Before The Storm New retail media players raise difficult questions about particular use cases. The latest platform, for instance, is Drizly Ads, launched by the Uber-owned alcohol delivery company.

20 Years Later, City of God Gets an Unexpected Sequel in Short Film by Vivo and Motorola

Adweek

The critically acclaimed Brazilian crime drama City of God cleared its twenty-year anniversary as of this year.

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Snapchat’s limitations are finally catching up — and marketers are noticing

Digiday

Snapchat has a lot of work to do if it wants to win back advertisers. Its top ad sales execs have left at a time when media dollars are leaking from the platform. The direction of its ad sales team is at crossroads in the wake of a company-wide restructure.

How FX’s Welcome to Wrexham Breaks the Sports Documentary Mold

Adweek

Hollywood stars Ryan Reynolds and Rob McElhenney randomly taking over a fifth-tier football club in the north of Wales might seem like an odd choice for a docuseries, but the show following the pair's journey around Wrexham AFC is proving to be a hit for network FX. "It It makes sense for FX.

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Samsung bridges metaverse and real life experiences for Climate Week NYC

Martech

Samsung’s #RecycleUp fashion show livestreamed from New York in the metaverse. Image: Samsung. This week, Samsung honors Climate Week NYC with metaverse, as well as in-person, community-building activations.

The NFL Names Apple Music as Super Bowl Halftime Show Sponsor

Adweek

Apple Music will replace Pepsi as the official sponsor of the Super Bowl Halftime Show. The new multi-year partnership will debut at the upcoming Big Game, scheduled to air on Fox on Feb. 12, 2023. "We

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The Mystery of Dark Patterns: The Publisher’s CMP Nightmare

Ad Monsters

Navigating the ins and outs of the ad tech industry can sometimes feel like hiking a treacherous mountain. There are surprising crevices to maneuver, unforeseen labyrinths and dead ends, and the endless fear that all of your hard work could topple in one fell swoop. .

What Marketers Can Learn From the NFL’s Big Miss During Hispanic Heritage Month

Adweek

As Hispanic Heritage Month kicks off, our social media feeds are flooded once again with messaging and campaigns from brands wanting to show up as an ally to the community.

MAA Ad of the Week: AKQA and Megaforce for Levi’s

More About Advertising

Every now and then an ad appears which restores your faith in the old trade – every now and then. Last year it was ‘Open Spaces’ from Burberry and director collective Megaforce, four stylish characters in a field but stylish in a way that eludes most advertisers.

These Billboards Are So Fresh You Can Harvest Fruit and Veg Through Them

Adweek

From Nike's high-tech 3D billboard to Corona's solar-powered posters, brands have been getting increasingly creative with their out-of-home (OOH) budgets. Now, British retailer Sainsbury's has unveiled its own experiment: billboards you can harvest food from.

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Mother London’s first work for H&M is ‘an honest window into young womanhood’

More About Advertising

This work has been a long time coming — Mother won the H&M UK & Ireland account last year — but it’s worth the wait.

Comeback Sneaker Brand Autry Spotlights a Forgotten Tennis Star and Declares ‘the Drop Is Dead’

Adweek

Everyone loves a comeback story. Autry was one of the hottest sneaker brands in the 1980s, known for its signature American flag on the tennis shoes. But after founder Jim Autry died in 2009, the label ceased production for two decades.

How Do I Structure Amazon Campaign Names? [The PPC Den Podcast]

Ad Badger

SUBSCRIBE Is your brain as good as your computer? Probably not. Therefore, you must improve your Amazon campaign names for. Read More How Do I Structure Amazon Campaign Names? The PPC Den Podcast]. The post How Do I Structure Amazon Campaign Names? The PPC Den Podcast] appeared first on Ad Badger.

Mozilla Report Finds People Rarely Divert From Pre-installed Browsers

Adweek

A report from non-profit Mozilla finds certain operating systems control browser choice by using convoluted processes to nudge consumers to use their own browsers, rather than allowing them to choose freely.

NBC News, Remezcla drive site traffic through search and social

Digiday

Search has become a key component of media companies’ strategies for attracting young audiences online and through platforms like TikTok and YouTube, as speakers from NBC News and Remezcla discussed this week during the Digiday Publishing Summit in Key Biscayne, Fla.

Dislike Button Globally Rolled Out on TikTok

Adweek

TikTok revealed the global release of the dislike button for comments that it has been testing. The video creation platform stressed that the feature was created as a way for its community to provide feedback on comments and help better identify irrelevant or inappropriate comments.

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The chief hype officer

Seth Godin

The chief marketing officer at a big company has an impossible job. The typical duration of a CMO is 18 months because once the CEO realizes that hype for money can’t solve their problems, they get restless. The problem lies in what people think “marketing” is. Marketing isn’t paying for ads, changing the logo or building a social media presence. Marketing is product design, customer service, pricing, customer delight and creating and living a remarkable story.

TikTok Ups Post Descriptions to 2,200 Characters

Adweek

With more and more people turning to TikTok as a video search engine, the video creation platform appeared to be taking steps to adapt, as social media consultant and analyst Matt Navarra shared an image via tweet of an in-application notification alerting users that descriptions of their posts can now run up to 2,200 characters.

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The secret to building a useful martech stack

Martech

We all know someone who has struck out on their own to become an independent consultant or gig worker, or to launch something more significant.