Single Grain
JULY 6, 2025
Picture this: your ideal B2B prospects are commuting through Grand Central Station, waiting at O’Hare Airport, or grabbing coffee in a downtown corporate plaza. Traditional digital ads can’t reach them at these moments. However, programmatic DOOH B2B campaigns can, and they’re delivering measurable results that directly tie to pipeline growth.
AdExchanger
JULY 6, 2025
For much of the digital advertising era, the industry has raced to the bottom on price and quality. But in the past five years, more advertisers have been explicitly incorporating media quality into their measurement and buying practices. As buyers increasingly prove that high-quality media delivers better value, even at premium prices, the market for […] The post Quality Over Time: The Long And Short Of Digital Ad Measurement appeared first on AdExchanger.
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Adweek
JULY 6, 2025
The surprise partnership reshaped the CTV landscape. Ad buyers weigh in on who stands to gain the most—and who’s left scrambling.
Digiday
JULY 6, 2025
Marketers are waking up to the sea changes in consumer behavior triggered by the emergence of “zero-click” AI search. Some are moving faster than others, though. B2B advertisers and brands that use a direct to consumer (DTC) sales model — and which often rely on organic and paid search as a means of dragging customers to the digital till — are taking preventative action now, rather than waiting for ChatGPT, Perplexity or Google’s AI Overviews to put a dent in their marketing strategy.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Single Grain
JULY 6, 2025
When a customer discovers your brand on their smartphone during a morning commute, researches your product on their laptop at work, and finally converts on their tablet at home, which touchpoint deserves the credit? This scenario plays out millions of times daily, yet 80% of marketers report that relying on first-touch or last-click attribution leads to significant budget misallocation in multi-device campaigns.
AdExchanger
JULY 6, 2025
A UK-based early-stage startup called Paapi, which just closed its pre-seed funding round last month, is building a platform to help advertisers with privacy-safe ad measurement. If your first thought was, “Wonder if they’re named after the Protected Audience API in the Privacy Sandbox?” then I’m sorry to inform you that your brain is broken. […] The post Paapi’s Hybrid Model Tackles Ad Measurement Without Third-Party Cookies appeared first on AdExchanger.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdExchanger
JULY 6, 2025
Brands are being constantly barraged with the message that agentic AI is the future of advertising. But marketers are struggling with the question of how much power to put in the hands of a machine. Making Science believes it’s hit the sweet spot. The digital marketing consulting firm recently launched a tool called Creative Hub […] The post This Company Says It’s Found A Way To Balance Automation With Human Control appeared first on AdExchanger.
Digiday
JULY 6, 2025
The first half of the year brought no shortage of bluster: Amazon gunning for DSP dominance, Google locked in an antirust staring contest, publishers scrambling to offset traffic losses to generative AI, and Publicis staking up wins like its trying to corner the market. But somewhere between the sizzle and spin, fault lines are forming. Now’s a good moment as any to take stock — and make a few bold calls about what’s coming next.
Bhatnaturally
JULY 6, 2025
I publish a curated list of clutter-breaking creative ads almost every week. In this week’s compilation TV spot for Volkswagen Tera, outdoor for Audi and more. Volkswagen Tera: Arrivals We’ve seen brand collaborations and product placements in movies. Apple was known to swing such deals in popular TV shows and Hollywood productions. In Brazil, Volkswagen [.
Digiday
JULY 6, 2025
For most of the last 50 years since the upfront was an integral part of marketers’ plans to advertise on TV, the buying bonanza usually wrapped up business between TV sellers and buyers before the July Fourth break. That is definitely not the case this year, for a few reasons. According to three heads of investment at major agency groups, the multi-billion dollar marketplace is being slowed down for three reasons: its increasing complexity, discrepancies with Nielsen’s latest ratings system, and
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Adweek
JULY 6, 2025
E.l.f. Cosmetics CMO Kory Marchisotto adds women's soccer to hockey, tennis, swimming, and racing partnerships as the brand makes a play for equity and access.
Digiday
JULY 6, 2025
As holding companies look to acquire each other to get even bigger, and private equity firms seek out independent agencies to buy and merge with others, there’s another direction some agencies have taken: the ESOP route. Employee Stock Ownership Plans, boiled down to their essence, are when an owner or founder sells his or her stake in an agency to the employees who all receive stock in the company, most often held in a trust.
AdExchanger
JULY 6, 2025
Call It ‘Don’t Invest’ Microsoft is undergoing its second round of massive layoffs in as many months, Bloomberg reports. The details on the latest round are still unknown, but Microsoft Advertising was keenly affected by layoffs in May, which fell hardest on legacy product and engineering roles. But regardless of how the latest layoffs play […] The post Microsoft Washes Its Hands Of Ad Tech; Google’s Network To Get Work appeared first on AdExchanger.
Digiday
JULY 6, 2025
As Yahoo’s creator program matures, the company is increasingly evolving from a publisher into a creator platform in its own right. Yahoo launched Yahoo for Creators, a creator publishing platform , in March 2024. In the year and three months since, creators have taken on a more visible role on Yahoo’s homepage, with a dedicated creator vertical and creator content appearing alongside traditional publisher content on the Yahoo app and in the company’s newsletters.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Adweek
JULY 6, 2025
Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Creators Amazon News Amazon’s Prime Day Is Growing as Tariff Jitters Rise A 24-hour shopping event, started in 2015, has morphed to 96 hours Since its 2015 inception, Amazons day has grown longer and longer. By Robert Klara --> As it announced at the end of June, Amazon has decided to double the length of Prime Day from two days to four.
Seth Godin
JULY 6, 2025
Everything flows from the strategic decisions we make early in the process: Choose your landlord. The rent is due every month. The place we set up (whether it’s a retail storefront, a social media platform or a warehouse) determines our cost structure, our deal flow and the space we have to work with. Choose your investors. They decide the scale of the resources we have to invest, the timeframe and the decision-making rubrics.
Adweek
JULY 6, 2025
The film perfectly captures the feeling of walking the grid, provides a glimpse into the glamor of F1 race day, and highlights the egos vying for the top spot on the podium—not because it had a great script (which it didn’t) but because it was authentically there in the race.
Rob Campbell
JULY 6, 2025
As many of you know, I’ve been on a health kick for about 18 months or so and in that time, I’ve managed to lose over 47kg. Despite that … Despite being very careful with what I eat. Despite me noting down in an app every single item I put in my gob. I never am in doubt how easily I could go back. Maybe not to what I was, but definitely far from where I am.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Adweek
JULY 6, 2025
Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Creators Leadership & Talent Autodesk Hires Bryant Brennan as VP of Brand and Creative The new hire comes as the company shifts to a ‘branded house’ strategy Bryant Brennan is Autodesks new vp of brand and creative. Autodesk By Cydney Lee --> Autodesk has hired Bryant Brennan as its new vp of brand and creative, the brand exclusively told ADWEEK.
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