Adweek
MAY 11, 2023
German luxury vehicle manufacturer BMW aims to emulate the Hollywood experience again through its marketing. After a seven-year absence, the brand film series, BMW Films, will be resurrected. This return is set alongside the release of a short film featuring Uma Thurman, Pom Klementieff and a BMW i7 M70. The film will be screened at.
TechCrunch Ads
MAY 11, 2023
Meta today announced an AI Sandbox for advertisers to help them create alternative copies, background generation through text prompts and image cropping for Facebook or Instagram ads. The first feature lets brands generate different variations of the same copy for different audiences while trying to keep the core message of the ad similar. The background generation feature makes it easier to create different assets for a campaign.
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Adweek
MAY 11, 2023
Microsoft introduced another way for publishers to monetize artificial intelligence this week. And, despite being early days on the buzzy new tech, it's had a lukewarm response from publishers. With the ads for chat API for publishers, apps and online services, a publisher can add chatbot technology to their website--either from Microsoft or another company--and.
Martech
MAY 11, 2023
Data clean rooms (DCRs) are a relatively new technology that marketers are using to enhance their use of data in a privacy-compliant way. Ana Milicevic, principal and co-founder of management consultancy Sparrow Advisers, recently gave The MarTech Conference some answers to pressing questions marketers have about how DCRs can power their stack. “If you are in a decision-making role you are probably tasked with at least evaluating whether this is a technology that you need to pay attention to,” s
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
MAY 11, 2023
Arpanet was created in 1969 as a way to share information between computers. It spawned not only the modern internet but also the first U.S. data privacy law, the Privacy Act of 1974, dictating how data should be handled by government agencies. Thus, data privacy legislation was born, and by its nature, carries a legal.
AdExchanger
MAY 11, 2023
CEO Jeff Green pushed back against the idea that DSPs are increasingly competing with SSPs and vice versa, saying it was a fabrication of the trade press. The post The Trade Desk Says It Isn’t Competing With SSPs – It’s Taking On Inefficiency appeared first on AdExchanger.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdExchanger
MAY 11, 2023
Meta is allocating an increasing percentage of the billions of dollars it spends annually on its infrastructure toward building the company’s “capacity for artificial intelligence,” says John Hegeman, Meta’s VP The post Meta Bets Its Future On AI And Advantage+ appeared first on AdExchanger.
Adweek
MAY 11, 2023
Eos and its agency of record Mischief @ No Fixed Address are known for pushing boundaries in marketing, whether by launching a limited edition "Bless Your F*ing Cooch" shaving cream or taking aim at toxic masculinity with its expansion into the men's category. But its latest effort had the brand wondering if they'd gone too.
Marketing Dive
MAY 11, 2023
DTC cosmetics brand Jones Road Beauty is among the early testers of an AI Sandbox tool that will be made more widely available in July.
Adweek
MAY 11, 2023
By now, creators and the general public alike know that just because a social media platform is popular today doesn't mean it will have the same buzz tomorrow. Or even still exist. "At the end of the day, the strength of social is defined by the diversity of its audience," said Gregory Aston, director of.
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Marketing Dive
MAY 11, 2023
Amid economic turbulence and the rise of AI, building a resilient team is paramount, writes Media.Monks co-founder Brady Brim-Deforest.
Adweek
MAY 11, 2023
To keep up with its dominance in the search market, Google is bringing generative artificial intelligence features to its Search engine to enhance search results in the coming weeks, the company announced at its I/O developer conference. When a person types in a query into Google's main search bar, they will see an AI-generated response.
AdExchanger
MAY 11, 2023
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. “The DDL Difference” The TV industry says addressability is the future. But there’s more to the picture. This The post You Down With DDL?; NBCU Makes It Official With Comscore appeared first on AdExchanger.
Adweek
MAY 11, 2023
Scroll through any mom's photo collection and you'll likely find hundreds of pictures of kids, partners and pets that capture everything from a family's pivotal moments to daily occurrences. But what's often missing from those photos? Mom. Given that the matriarch is usually the one snapping the pics, instead of showing up in them, Canadian.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
AdExchanger
MAY 11, 2023
Cutting out hops in the supply chain means skipping over a DSP or an SSP – especially for video inventory. Plus, inside Cadent’s bid for bankrupt SSP EMX. The post The Big Story: SPO Spring Cleaning appeared first on AdExchanger.
Adweek
MAY 11, 2023
Even though upfront week doesn't start until Monday, the Writers Guild of America strike is already making an impact on the annual advertising event. Late Wednesday night, Adweek learned exclusively that Netflix abruptly changed its in-person upfront event, originally planned for May 17 at 5 p.m. at New York's Paris Theater, to an all-virtual presentation.
Martech
MAY 11, 2023
Artificial intelligence (AI) is sprouting everywhere in marketing technology. While it has been a part of many products for some time, ChatGPT’s launch made the topic white-hot. As a result, more and more AI-powered solutions are being announced every day. Dig deeper: MarTech’s marketing AI experts to follow Here is a roundup of actual AI-powered martech products, platforms and features announced this week.
Adweek
MAY 11, 2023
In the spirit of gift giving this Mother's Day, here's a memorable reflection on the holiday from the pages of the St. Louis Post-Dispatch in 1944: "Mother's Day is being desecrated. The telegraph companies with their ready-made greetings, the florists with their high-pressure campaigns and awful prices, and the candy manufacturers have made a racket.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
AdExchanger
MAY 11, 2023
Historically, AppLovin made most of its revenue from its portfolio of apps. Now the company appears to be nearly finished with the bloodletting necessary to transform itself into a primarily The post AppLovin’s Software Revenue Is Growing After An App Studio Reorg appeared first on AdExchanger.
Adweek
MAY 11, 2023
The speed of technological innovation continues to accelerate. It seems like just yesterday we were fawning over the metaverse when ChatGPT bashed down the door as the next trend for agencies to utilize and monetize. With technology overload, agencies need specialists who can keep up with these dizzying changes and can spot how best to.
Exchange Wire
MAY 11, 2023
Back again for 2023, the Colab Consulting Rev Ops Barometer monitors the needs, concerns and priorities of revenue and advertising operations teams across the globe. The H1 2023 report is released amid a tricky time for the industry, with a prevailing [.] The post RevOps Barometer H1 2023: What the Industry Thinks appeared first on ExchangeWire.com.
Adweek
MAY 11, 2023
It's not every day that you meet a chief marketing officer whose career journey began in a science lab. But that's the unconventional path Katie Williams followed to Haleon. With a background in biology, Williams initially put her scientific acumen to work at Procter & Gamble. Following roles at Kraft Foods and Mondelez International, she.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
AdExchanger
MAY 11, 2023
By guest artist Kevvo A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem… The post Comic: Playing Your Cards Right appeared first on AdExchanger.
Adweek
MAY 11, 2023
With its trendy bakeries, paint-spattered warehouses and hip hotel lobbies, Hackney, London, might seem an unlikely hangout for bird enthusiasts. That's why longtime bird-watcher Ollie Olanipekun, founder and creative director at agency Futurimpose, couldn't quite believe it when sports coach Nadeem Perera slid into his Instagram DMs after commenting on his bird-watching photos in 2020.
Martech
MAY 11, 2023
When the European Union adopted its General Data Protection Regulation in 2018, the law was heralded as a privacy game changer that would usher in a new era of consent around online data collection and put the right to protect personal information directly in the hands of individuals. It was also meant to standardize privacy laws across member EU nations.
Adweek
MAY 11, 2023
While the advertising downturn of the last year has had a highly visible impact on digital publishers, leading to layoffs, fire sales and closures, new data suggests that a similarly concerning economic crunch could be lurking beneath the surface of the ad-tech ecosystem. In the first quarter of this year, 53% of programmatic payments were.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Seth Godin
MAY 11, 2023
Part of the luxury of living near the ocean or the mountains is that you can be picky. If the surf or the powder isn’t great, leave it for the tourists. Good is insufficient, wait for the great moments… When we’re young, or the project is going really well, it’s easy to waste the good days. After all, there will be another one tomorrow.
Adweek
MAY 11, 2023
Last year's upfront week marked the first time in two years that the advertising community had gathered in person. But while all of the other upfront week presenters had live events, Fox's presentation largely consisted of pre-recorded video. This time around, the company is emphasizing the in-person element for its Monday upfront presentation, showcasing its.
Martech
MAY 11, 2023
The art of attracting and selling to customers is undergoing rapid and unprecedented transformation. To stay relevant and competitive, brands must keep up with technological advances and ever-evolving consumer behavior. However, adapting to these changes is not straightforward, as each generation has unique needs, values and expectations that brands need to consider when developing marketing strategies.
Adweek
MAY 11, 2023
It's time again for upfront week, TV's annual advertising showcase in which Madison Avenue descends on decked-out Manhattan venues. But ahead of this year's week of presentations, which kick off May 15, many buyers are wondering whether the storied tradition--which returned last year in person following two years of pandemic shutdowns--is still necessary.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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