Adweek
OCTOBER 25, 2023
Amazon wants viewers to have a steady stream of brands on streaming. At its unBoxed event today, Amazon Ads announced Sponsored TV, a new self-service advertising product that allows all brands that sell on Amazon in the U.S. to reach audiences on streaming TV, including on Amazon Freevee, Twitch and third-party services through Fire TV.
AdExchanger
OCTOBER 25, 2023
The Mouse House is moving ahead with plans to automate as much of its ad sales biz as possible. Next up: self-serve programmatic. The post Disney Uses Self-Service To Attract New Buyers – With A Focus On Local appeared first on AdExchanger.
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Adweek
OCTOBER 25, 2023
The generative AI race is well underway, and we're already seeing applications in advertising and marketing for creative ideation and development. This includes one of the key pillars of digital advertising--search. As consumers, we have grown accustomed to being overwhelmed with ads and information in search engines, while being underwhelmed by experiences and results from.
Exchange Wire
OCTOBER 25, 2023
Ahead of the ExchangeWire LIVE Attention event, global marketing director at Lumen, Blaise Lucey, sheds light on the evolving landscape of attention, the significance of data-driven advertising metrics, compliance with privacy legislation, and the innovative possibilities that clients are uncovering. How [.] The post Lumen’s Blaise Lucey on the Evolution of the Attention Challenge and the Future of Advertising Metrics appeared first on ExchangeWire.com.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
OCTOBER 25, 2023
If nostalgia longed only for the good old days, there would be far fewer football fans. The Tampa Bay Buccaneers began their existence in 1976 clad in orange-and-white uniforms with a swashbuckling, dagger-chomping pirate on their helmets. Their roughly two decades in those uniforms began with an 0-14 record and ended with a 100-223-1 record.
Exchange Wire
OCTOBER 25, 2023
Set to be worth USD$470bn (~£385bn) globally before the decade is out, the gaming industry has surged in both value and popularity. In the US alone, 27% of people spend between 1 and 5 hours gaming each week, with the [.] The post Mobile Gaming: Capitalising on the Power of Portable Play appeared first on ExchangeWire.com.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
VideoWeek
OCTOBER 25, 2023
Advances in connected TV enable CTV to compete with other digital channels in its ability to respond to real-time data signals, according to Laura Hicks, Global Head of Marketing Development at GroupM Nexus. Cross-channel campaigns can therefore combine the benefits of TV with the advantages of digital advertising. In this video interview, Hicks speaks on the targeting opportunities of CTV, the ability to plug in commerce and retail data, and the avenues it opens up for clients who previously wo
Adweek
OCTOBER 25, 2023
A casino in Las Vegas is ripe for a takedown, and Michael Imperioli has just the crew for the job, though these would-be thieves may have a tough time blending into the crowd. To hype its inaugural In-Season Tournament, the NBA drops a stylized homage to Ocean's Eleven with basketball superstars in key roles in.
Seth Godin
OCTOBER 25, 2023
It’s classic linkbait. Headlines that explain why something is happening. Questions to AI about why something happens. Even kids, asking their parents. Why is easy to sell. Why is hard to deliver. Consultants make a good living explaining the why. And media companies try to. But most of the time, the why they promise isn’t a why at all. It’s simply a rehash of what.
Adweek
OCTOBER 25, 2023
Buyers remain worried that they're paying for ads that are running on TVs that have been turned off, an enduring frustration that is caused by technology issues or, some say, a lack of transparency. In June 2022, GroupM and measurement firm iSpot found that 8% to 10% of impressions on connected TV ran when the.
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Martech
OCTOBER 25, 2023
Snap, the parent company of Snapchat, yesterday reported its revenue rose 5% in the latest quarter after two straight quarters of declines on a rebound in the digital advertising market. The company cautioned the ad market remains volatile, pointing to the impact of war in the Middle East. “Since the onset of the war in the Middle East … we have had a number of primarily brand-oriented campaigns pause spending in the early period,” CFO Derek Andersen said in an analyst call yesterday.
Adweek
OCTOBER 25, 2023
Now is not the time for marketers to avoid conversations about periods or explosive infant pooping: Now is the time for growth. Following several years of pandemic-driven uncertainty and faced with a market continually troubled by geopolitical upheaval and rapid technological advances, Procter & Gamble chief brand officer Marc Pritchard took the stage for his.
AdExchanger
OCTOBER 25, 2023
Publisher frustrations about changes to the digital advertising ecosystem are starting to boil over – and there were plenty of grievances aired at the Prebid Summit earlier this week in New York City. The event was the first-ever gathering of its type hosted by Prebid, which is the organization behind the widely used open-source header bidding […] The post Overheard At The Prebid Summit appeared first on AdExchanger.
Adweek
OCTOBER 25, 2023
Denstu Group has promoted Andr? Andrade to the role of chief executive (CEO) for Europe, Middle East & Africa (EMEA). He will now oversee the integrated growth strategy and business execution for the network within the region. Andrade will join Dentsu's community of regional CEOs, which is overseen by recently appointed group chief operating officer.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Martech
OCTOBER 25, 2023
A CTV ad campaign for The Trevor Project , which helps LGBTQ young people in crisis, has achieved remarkable results, including a 31% increase in recall among 18- to 34-year-old viewers, according to third-party research. The pro-bono effort is the work of digital advertising platform GumGum. CEO Phil Schraeder said The Trevor Project’s mission and how it gets its message out made it a perfect fit for GumGum.
Adweek
OCTOBER 25, 2023
In this episode, Cathy Hackl and guest host Lee Kebler discuss Hackl's visit on opening night to The Sphere in Las Vegas which launches the duo into a discussion about artificial intelligence and the music industry. Hackl and Lee discuss the ethics of using lyrics to train AI and Kebler talks about innovation in the.
Martech
OCTOBER 25, 2023
A CTV ad campaign for The Trevor Project , which helps LGBTQ young people in crisis, has achieved remarkable results, including a 31% increase in recall among 18- to 34-year-old viewers, according to third-party research. The pro-bono effort is the work of digital advertising platform GumGum. CEO Phil Schraeder said The Trevor Project’s mission and how it gets its message out made it a perfect fit for GumGum.
AdExchanger
OCTOBER 25, 2023
Alphabet’s relentless revenue growth didn’t stop for a pandemic, a global recession or a YouTube boycott – and it sure didn’t stop during Q3 2023. The company’s earnings climbed to $76.7 billion over the past three months, up 11% from the same period last year. Profitability increased by almost $6 billion, to a total net income […] The post Alphabet’s Revenue Grows By Another 11%, As Retail And AI Take Center Stage appeared first on AdExchanger.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Basis
OCTOBER 25, 2023
Picture this: The weekend is finally here, it’s game time, and you’ve got your homemade nachos all set to go (your secret ingredient: home-pickled jalapenos!). You plop down on the couch, crack open your first beer, turn on the big screen and.shoot. Where’s the game? Didn’t you read something about Amazon securing the rights for this season? No wait, that was Peacock.or was it Apple TV+?
Digiday
OCTOBER 25, 2023
Amazon’s ascent in the digital advertising sphere has been one of the more notable aspects of the U.S. digital media landscape in recent years, with the e-commerce giant today using its flagship advertising conference Amazon unBoxed to trumpet its wares. Related Insights Marketing on Platforms How Amazon is leveraging AWS to accelerate its courtship of Madison Avenue Read More According to Insider Intelligence , global digital advertising spend will top $600 billion this year in a marketpl
Rob Campbell
OCTOBER 25, 2023
Another day … another rant. Whereas yesterday I went off at a brand I love/d, today is different. It’s a bank. Not just any bank … but a bank who once made me fly from Singapore to Sydney because they insisted they could check my passport ‘by sight’ before they released our funds for us to buy our house. I should point out they weren’t our mortgage lender … they just wanted to make life very difficult for us and when I rang their ‘helpline’,
Digiday
OCTOBER 25, 2023
Some agencies and brands are measuring social media content differently — as they use generative AI in those social posts. This process will likely become even more complicated as platforms and the content’s stakeholders navigate using generative AI both in content creation and measurement. Creator marketing platform CreatorIQ this month found that 66% of brands and agencies surveyed said creator-led content is driving more return on investment than traditional advertising.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
VideoWeek
OCTOBER 25, 2023
Most ad tech providers are still looking at CTV as an extension of broadcast TV, argues DJ Agahi, Managing Director at Sabio. But with hundreds of standalone apps available, this mindset risks leaving millions of impressions on the table. In this video interview, Agahi explains the need to communicate this opportunity to brands and agencies, the cost incentives of CTV, and the creative capabilities available.
Digiday
OCTOBER 25, 2023
In July 2022, FaZe Clan went public at a $725 million valuation. 15 months later, FaZe’s owners sold (pending shareholder approval) the company to GameSquare in an all-stock deal worth just over two percent of that initial figure. All in all, 2023 was a veritable annus horriblis for FaZe Clan, the once-dominant gaming and esports company. With FaZe stock plunging far beneath a dollar in price, the organization found itself under fire from investors and former founders alike, facing accusations o
More About Advertising
OCTOBER 25, 2023
The UK’s digital ad market attracted £13.8 billion of spend in the first six months of 2023, according to IAB UK and PwC’s half-year Digital Adspend update. The data shows digital advertising rose 5% year-on-year in a volatile economy fuelled by high inflation. Spend on video ads saw the strongest growth, up 11%. Ofcom’s recent … The post UK digital adspend inches ahead in 2023, video ads up but search still rules first appeared on More About Advertising.
Digiday
OCTOBER 25, 2023
This story was first published by Digiday sibling WorkLife This article is part of WorkLife’s special edition, which examines how the jobs and careers of Generation Z professionals will be reshaped and evolve in the AI-informed era. More from the series → We all know what it’s like to be interviewed for a job by a human. The experience conjures a range of emotions — nervousness, fear of the dreaded “mind blank,” imposter syndrome, perhaps even boredom, right through to excitement and exhilarati
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
More About Advertising
OCTOBER 25, 2023
Beats by Dre has signed up Manchester City’s Erling Haaland for its latest spot, in which he and basketball player Le Bron James talk about the pressures that come with sporting success. Haaland thinks about whether he can live up to the hype around him while James, who is nearing the end of his career, … The post Beats by Dre recruits Erling Haaland, LeBron James – and their families first appeared on More About Advertising.
Digiday
OCTOBER 25, 2023
This week’s Media Briefing looks at what was on publishers’ minds at the Prebid Summit on Monday. Words of the day: Interoperability and sustainability Forbes debuts generative AI search tool on its website The New York Times’ mea culpa, Jezebel is up for sale and more Words of the day: Interoperability and sustainability There are still a lot of unknowns coming down the pike for how the programmatic advertising market will function following the removal of third-party cookies
illumin
OCTOBER 25, 2023
As new and exciting subjects and memes gain popularity online, the social media trends that guide marketers and digital strategies change as well. Social media marketers need to practice constant vigilance when tracking these changes, and predict altered behavior ahead of time whenever possible. This is important for several reasons. Marketers need to know where and when to reach people, what media formats are resonating, and – most importantly – understand the interests and communications sty
Digiday
OCTOBER 25, 2023
You know the day-to-day workings of media agencies aren’t exactly easy when there’s actually a need in the market for agencies that can support those agencies. That’s why Pathlabs exists — to offer its generalist services to agencies (creative or media) as a “media execution partner” when they need the help. Consider it the ronin of the agency world — a sword for hire when in-house strength or know-how isn’t enough.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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