Seth Godin
OCTOBER 1, 2023
Millions of people got this email last night: It’s legitimate, but it’s a mistake. A mistake because: the subject line is wrong (you didn’t buy a gift card yesterday) it was sent Saturday night at 8 pm the formatting is off and it feels like a scam We can learn a lot about what not to do from this. First, if you make a mistake by email, fix it.
AdExchanger
OCTOBER 1, 2023
In 2020, the term for “made for advertising” didn’t exist. The arbitrage sites, whose sole function is to cynically manipulate search engines and programmatic tech to generate ad revenue for worthless pages, accounted for about 5% of all open web auctions. By 2021, MFA sites, as they’d come to be called that year, had ticked […] The post Why MFA Is Ad Tech’s Biggest Problem – But Also Its Easiest To Solve appeared first on AdExchanger.
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Seth Godin
OCTOBER 1, 2023
When facing a complex problem, it’s easy to become confused. Lately, it’s become socially acceptable to express your confusion with certainty. Untrained in the field, make a pronouncement that makes it clear that you have not just an understanding of what’s going on, but also that you’ve figured out the causes and the next steps.
Exchange Wire
OCTOBER 1, 2023
In today's ExchangeWire news digest: Spotify and Roku announce the launch of integrated video ads; video streaming platforms form a new trade group; and Linda Yaccarino states X will turn a profit in 2024. Spotify to bring video ads to Roku [.] The post Spotify Announces Launch of Video Ads with Roku; US Streaming Giants Form Lobbying Group appeared first on ExchangeWire.com.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
AdExchanger
OCTOBER 1, 2023
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. What’s The Password? The Mouse House meant what it said about banning password sharing. Starting Nov. 1, Disney+ will bounce subscribers off shared accounts in Canada, with other markets sure to follow, CNET reports. The company sent an email last week alerting Canadian […] The post Disney Premieres Anti-Password Sharing; No Sense Battling The Bots appeared first on AdExchanger.
Digiday
OCTOBER 1, 2023
Since the birth of OpenAI’s ChatGPT, publishers have expressed concerns that the generative AI chatbot’s ability to give information without citing sources could lead to a decline in the referral traffic publishers get from search results. One of the things publishers still had going for them to reduce the chatbot’s impact on their traffic was publishing real time information and breaking news as ChatGPT could only access data up until September 2021.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Digiday
OCTOBER 1, 2023
Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel. It’s a volatile time in social media marketing as the social landscape becomes increasingly fragmented. And few companies understand that better than Meta. This is a member-exclusive article from Digiday. Continue reading it on digiday.com and subscribe to continue reading content like this.
Bhatnaturally
OCTOBER 1, 2023
Most ads go unnoticed. That’s a fate worse than being disliked. In that context, ads which break clutter and get noticed need to be commended. My compilation of clutter-breaking creative ads (and the occasional commentary on the business of advertising) is a small tribute to brand teams. Here are a few ads which caught my [.] The post Sandy Hook Promise, G-SHOCK and more: top creative ads of the week appeared first on Bhatnaturally.
Digiday
OCTOBER 1, 2023
Two years after it began touting the metaverse , Meta — the company formerly known as Facebook — turned its attention to generative AI last week with a range of new features for users, developers, companies and creators. Meta’s annual Meta Connect conference still had plenty of metaverse news — detailed in its debut of the Quest 3 mixed reality headset — but the event was a major milestone for the giant as it looks to catch up with OpenAI , Google , Microsoft , Adobe , Snap , Anthropic and other
Playwire
OCTOBER 1, 2023
Key Points The metaverse offers immersive advertising experiences, from high-impact media that captivates users to seamless in-game video ads. Rewarded videos boost user engagement by offering in-game rewards, while dynamic in-game display ads and billboards enhance brand awareness and visibility. Game integrations embed brands into game narratives, and custom game developments create branded virtual worlds for deep user engagement.
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Digiday
OCTOBER 1, 2023
The Justice Department’s attempts to prove its allegation that Google’s $163 billion search empire constitutes an illegal monopoly is now in its fourth week. Of course, Google maintains that its dealings with fellow titans of the internet economy, such as Apple, Samsung and Verizon comply with the requirements of The Sherman Act, and that its dominance is more an exemplar of its market benefit.
More About Advertising
OCTOBER 1, 2023
One of the marketing world’s biggest ever rebrands goes live today. After a disagreement about money, EA Sports has taken a huge gamble by ditching its partnership with FIFA – and with it the 30-year heritage of its FIFA football video game. The latest edition of the game launches today under the name EA Sports … The post Is this the biggest rebrand in history?
Digiday
OCTOBER 1, 2023
The third-party cookie may have gotten a lot of attention on stage during the September 2023 edition of the Digiday Publishing Summit. But AI was a major focal point throughout the event. For the most part — based on interviews with publishers who spoke at DPS featured in the video below — their focus for the moment seems to be on how AI can make people’s jobs easier, as opposed to take people’s jobs away.
More About Advertising
OCTOBER 1, 2023
In a surprise twist Talon group CEO Barry Cupples is exiting to be replaced by company founder Eric Newnham, a former head of Kinetic. Chairman Stewart Easterbrook is now moving up to executive chairman. Private equity-backed Talon, which handles most of Omnicom specialist Out Of Home business, has also appointed Mike Saunter as group CFO … The post Eric Newnham back in driving seat at Talon as Barry Cupples departs first appeared on More About Advertising.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Digiday
OCTOBER 1, 2023
As agencies prepare for record political spending in 2024, Stagwell is gearing up for the election with a new way to partner with publisher RealClearPolitics. In September, three of its agencies – digital transformation agency Code and Theory, business agency Gale and B2B digital media agency Multiview – started developing a new advertising offering to help brands connect with the publisher.
Rob Campbell
OCTOBER 1, 2023
So I’m back. And of all the trips I go on, this was one of the best. In fact it was the best I’ve had since 2016. Specifically June, 2016. And why can I be that specific? Because I wasn’t on a business trip, I was on a family holiday … our first since 2016. OK … so when we first moved back to England we spent 4 days in a house in another part of England, 2 hours from where we lived … and we visited family in Australia a couple of times … but in terms of
Digiday
OCTOBER 1, 2023
Tuesday starts Digiday’s twice-yearly Media Buying Summit, taking place this time around at the Ritz Carlton Tiburón in Naples, Fla. Nearly 200 media agency folk from holding companies and independents, along with brand and ad-tech/mar-tech executives will gather to share insights and knowledge about the media agency business, which is doing its best to adapt to tectonic change in the media business.
More About Advertising
OCTOBER 1, 2023
Slow motion action shots and an operatic soundtrack bring a new twist to the “Domin-oh-hoo-hoo” campaign, as VCCP exposes the fraud of sharing by dramatising the fierce competition inspired by a pizza delivery. Friends and families fight each other to get to the door first and grab the Domino’s for themselves. Harry Dromey, director of … The post Domino’s drops the pretence: nobody really likes to share pizza first appeared on More About Advertising.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
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