Digiday

FEBRUARY 23, 2025

Traffic getting sent to publishers sites from AI platforms like ChatGPT and Perplexity is growing. And while that makes sense for the publishers that have signed deals with those companies to receive attribution for their content surfaced on those AI chatbot or search platforms, data shows that referral traffic is growing even to sites that are attempting to block those platforms crawlers.

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Media Marketing 91

Bhatnaturally

FEBRUARY 23, 2025

Every week I attempt to share a curated list of creative ads. This week, the best ads in my book include new work for UPI in India, StreetEasy in the US and Aruba Tourism in South America, among others. UPI: offer credit on UPI Unified Payments Interface (UPI) is an ‘instant real-time payment system developed [.] The post Best ads of the week: UPI, StreetEasy and more appeared first on Bhatnaturally.

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Advertising 64

Digiday

FEBRUARY 23, 2025

Amazons influence is pulling streaming ad costs downward. Right now, ad buyers are paying around $40 to reach a thousand viewers on Prime Video, about the same as on Netflix. Whether that holds for the rest of the year is anyones guess, but Amazons impact on ad pricing is already undeniable. Regarding video CPMs, the average for 2024 was close to $40 on Amazon Prime, said Robert Kurtz, group vp of search media solutions at Basis Technologies.

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Media Marketing 85

Exchange Wire

FEBRUARY 23, 2025

News in brief: Amazon Ads Improves Transparency and Reporting; YouTube to Introduce Another Paid-Tier; OpenAI Surpasses 400 Million Weekly Users Amazon Ads Improves Transparency and Reporting Amazon intends to improve its ad offerings transparency tools, reports Digiday. Updates to the service will [.] The post Amazon Ads Improves Transparency and Reporting; YouTube to Introduce Another Paid-Tier appeared first on ExchangeWire.com.

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Advertiser: ZoomInfo

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

Marketing

Digiday

FEBRUARY 23, 2025

Changing habits among search engine users have begun to take a toll on the biggest players in the search space namely Google. The tech giant still enjoys an enormous chunk of the search market 89%, October through December in 2024, according to an estimate from Statcounter but thats the lowest its share has been in a decade. Because the tech giant has been synonymous with search, its the player with the most to lose, but advertisers need to find new productive ways to reach consumers too.

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Advertising Media Marketing 80

AdExchanger

FEBRUARY 23, 2025

YouTube is adding a new tier with a light ad load. Plus, remember Facebook? The post YouTubes Lite Bulb Idea; Facebook Gets Back To Its Roots appeared first on AdExchanger.

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AdvertiseMint

FEBRUARY 23, 2025

AI Regulation Isn’t Over; It’s Evolving: What Marketers Need to Know The notion of “AI Regulation is Dead” is misleading; instead, AI governance is gaining momentum with more structured and stringent guidelines emerging worldwide. For marketers to thrive in this evolving landscape, it’s crucial to prioritize transparency, compliance, and ethical practices.

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Marketing Media Advertising 40

Digiday

FEBRUARY 23, 2025

Last year, Snapchat started laying the foundations to make Snapchat more accessible to small- to medium-sized businesses (SMBs), with the goal of creating a more consistent, sustainable and diverse ad revenue stream. And so far, the strategy appears to be paying off, according to the company’s recent earnings call. With a big year ahead to prove these investments were, and continue to be, the right ones for Snapchat to make, Digiday caught up with Snaps vp of SMB and mid-market executive S

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Marketing Advertising Media 49

Seth Godin

FEBRUARY 23, 2025

If you want to be a great painter, perhaps you could reverse engineer what made the Mona Lisa such an important painting. You could move to Italy. You could learn about shadows and light and technique. The problem is that the Mona Lisa isn’t the most famous painting in the world because of all of those things. Lots of paintings have those things.

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Digiday

FEBRUARY 23, 2025

Although its safe to predict that a good portion of the expected crush of mergers and acquisitions in the agency landscape will happen in the U.S., recent signals point toward consolidation and scale-seeking on a global level. And not just by the major holding companies either although last week brought news that Publicis bought a Brazilian influencer marketing firm ( see Antoinette Sius story below in Speed Reading ) while Havas bought an Argentinian creative shop.

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Media Agency Marketing 45

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Advertising

AdExchanger

FEBRUARY 23, 2025

Curation is amazing for SSPs. It shifts power from buyers to sellers. Rather than DSPs and DMPs defining value through audience targeting turning the open internet into a commodity curation lets SSPs control media spend. Their closer, higher-fidelity view of publishers helps ensure ads align with quality content and relevant audiences. So, […] The post Curation Isnt Harming Publishers, But Their Lack Of Collective Action Is appeared first on AdExchanger.

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Audience Media 84

Rob Campbell

FEBRUARY 23, 2025

As many of you know, over the last year, I’ve got healthy. Through exercise and a very regimented and controlled calorie/sugar/carb diet [ except on Christmas and Birthday’s where I eat a whole loaf of Sourdough with salted butter and raspberry jam ] I’ve lost over 46kg. Or said another way, I’ve lost the equivalent of my 10 year old son.

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Food 64

Digiday

FEBRUARY 23, 2025

Last week, the Federal Trade Commission announced a new public inquiry to investigate whether online platforms have censored users based on speech or affiliation and if any actions break any laws. In its announcement, the FTC said technology companies could use confusing or unpredictable internal procedures to cut off users with limited ability to appeal decisions.

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Affiliates Agency Media Marketing 55