Adweek
NOVEMBER 1, 2023
On Wednesdays we wear pink. and shop new Black Friday deals. The Mean Girls cast reunite in Walmart's ad for the busy holiday shopping season. Lindsay Lohan, Amanda Seyfried and Lacey Chabert reprise their roles from the 2004 teen film for the campaign, which promotes the retailer's deals dropping each Wednesday beginning Nov. 1 through.
Martech
NOVEMBER 1, 2023
I’m often asked whether we’re using ChatGPT in email marketing campaigns. (This question becomes more frequent as major ESPs rush to release their own version.) Despite genAI’s proliferation, I find the answer easy: we don’t use it for content, aside from maybe using it to generate ideas or as a rudimentary starting point. For final content generation, your team’s creative minds are far more refined and empathetic to the audience’s needs.
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Adweek
NOVEMBER 1, 2023
Bed Bath & Beyond, now a fully online retailer, is launching its comeback campaign today, helmed by independent creative agency Arts & Letters. Brand and agency are partnering for the first time to produce the work. The integrated campaign, called "An Icon Returns," includes a mix of out-of-home, print, digital and film spots. The agency.
AdExchanger
NOVEMBER 1, 2023
Good afternoon readers, and welcome back to the AdExchanger Commerce newsletter. This week, we’re catching up on an indomitable force in retail and a growing leader in advertising. Which are the same company: Amazon, of course. On Amazon’s earnings call last week, CEO Andy Jassy said the company has “barely scraped the surface” of its […] The post Amazon Readies Its Big Play To Scoop Up Non-Amazon Ad Dollars appeared first on AdExchanger.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
NOVEMBER 1, 2023
In a match made in stoner heaven, Magnolia Bakery and Green Thumb Industries are collaborating on cannabis-infused chocolate bars based on the famous pastry shop's banana pudding and red velvet cake. The partnership continues the popular confectionery's deep dive into categories outside its own sweet treats while marking its first-ever foray into the weed world.
Martech
NOVEMBER 1, 2023
Shoppers are on the lookout for new small businesses this holiday season. Eighty-four percent of consumers said they’re likely to visit one in the next two months, according to a new study by digital marketing and automation platform Constant Contact and research firm Ascend2. Additionally, 87% of consumers said they are more likely to return at other times throughout the year after visiting and buying from a small business (defined as having less than 250 employees) during the holidays.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdExchanger
NOVEMBER 1, 2023
Netflix revealed that its ad-supported offering now reaches 15 million monthly active users globally, and shared more details about new and upcoming ad formats. The post Netflix Shares Latest AVOD Subscriber Numbers appeared first on AdExchanger.
Adweek
NOVEMBER 1, 2023
Disney is saying Hulu to more streaming content. Today, it was confirmed that Disney will move to acquire the 33% stake in Hulu held by Comcast following the latter's Nov. 1 exercise of its right under the put/call arrangement between the two companies. By Dec. 1, Disney is expected to pay NBCU approximately $8.
Seth Godin
NOVEMBER 1, 2023
Deny the problem. Minimize it, make up data, distract from the conversation, make people feel like hypocrites, and emphasize the convenient and persistent elements of what is in place. Acknowledge the problem but point out that it’s now far too late to do anything about it. Neither is true, helpful or generous. Both happen all the time. Call it out when you see it.
Adweek
NOVEMBER 1, 2023
Netflix's ad tier is celebrating its birthday by rolling out some new numbers. In a blog post today marking one year of Netflix's ad-supported tier, Amy Reinhard, the company's new president of advertising, announced that the plan now reaches 15 million global monthly active users. That's a gain of five million since Netflix last revealed.
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Smart Insights
NOVEMBER 1, 2023
An integrated marketing strategy means every element of your marketing plan must contribute towards your vision for the business, or be cut out of the day-to-day workload Lack of integration between strategic vision and the tactics needed to get there … The post How to align your marketing strategy with your objectives appeared first on Smart Insights.
Adweek
NOVEMBER 1, 2023
In 2019, while attending grad school at the University of Texas at Austin, Kara Elyse Henderson was modeling on the side for extra income. Hired to be the face of well-known and well-loved local brands, Henderson, who is Black, began to realize a disconnect: The decision-makers on these projects weren't reflective of the diversity she.
AdExchanger
NOVEMBER 1, 2023
Amazon is expanding Fire TV home screen inventory to more marketers and launching a new ad unit, open to all advertisers within search results on Fire TVs. The post Amazon Intros More Ad Buying Options To Fire TV appeared first on AdExchanger.
Adweek
NOVEMBER 1, 2023
Cathy Hackl and guest host Lee Kebler release their fourth episode of TechMagic, the show that dives deep into today's tech news and explores the future of tech and gaming. In this episode, Hackl and Kebler talk about their Halloween weekends and the impact of gaming culture on today's Gen Z and Gen Alpha. Hackl.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
AdExchanger
NOVEMBER 1, 2023
Roku is starting to bounce back from a slump in ad sales growth thanks to new ad inventory, more programmatic availability and improving economic conditions. The post Roku Celebrates A Semi ‘Rebound’ In Streaming Ad Growth appeared first on AdExchanger.
Adweek
NOVEMBER 1, 2023
If 2023 was the year agencies experimented with AI, Forrester principal analyst Jay Pattisall believes that in 2024, agencies will put their learnings into practice. The analyst's 2024 agency predictions report expects agencies will double down on a years-long shift away from traditional services toward selling productized marketing technology solutions.
Martech
NOVEMBER 1, 2023
HubSpot announced today that it is buying B2B data provider ClearBit, bolstering the Boston-based CRM platform with third-party company data from millions of businesses. In addition to that HubSpot will be getting the other company’s 400,0000+ users and more than 1,500 business customers. Terms of the deal have not been announced yet. ClearBit was valued at $250 million as of January 2019, according to data from Pitchbook “By joining forces with HubSpot, the industry’s most loved B2B
Adweek
NOVEMBER 1, 2023
One of the wonderful things about global creativity in our industry is witnessing how cultural celebrations and traditions have evolved into opportunities for brands and creative companies to authentically engage with audiences. Dia de los Muertos (Day of the Dead), celebrated Nov. 1-2 in Mexico, has transcended its origins to become a holiday of creativity.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
AdExchanger
NOVEMBER 1, 2023
Agentio wants to be The Trade Desk of paid creator content. The startup, which operates a programmatic platform for buying and selling sponsored creator-read ads integrated with YouTube content, announced Wednesday that it raised $4.25 million in seed funding. Agentio is the brainchild of Arthur Leopold, former president of celebrity video-sharing app Cameo, and Jonathan […] The post Agentio Raises $4.25 Million To Make Paid Creator Content More Programmatic appeared first on AdExchanger.
VideoWeek
NOVEMBER 1, 2023
Pluto TV and Channel 5’s catch-up service My5 are to merge in the UK, parent company Paramount announced this morning. Due to launch in 2024, the new offering will combine Pluto TV’s free ad-supported streaming TV (FAST) channels with on-demand content from Channel 5. Paramount said the product incorporates BVOD, FAST, AVOD and live TV. The announcement also suggests considerable technological investment, enabling greater personalisation for both advertising and content.
AdExchanger
NOVEMBER 1, 2023
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Church And Stock News publishers have had some business model challenges lately. That’s not news to anyone. But one startup hopes to avoid the news industry’s advertiser drop-off and subscription malaise. The startup, called Hunterbrook, will commission news stories from journalists, while an […] The post Journos On Wall Street; IP Address Deprecation Means More Disruption appeared first on AdExchanger.
Martech
NOVEMBER 1, 2023
Join Acquia for our next stop on our Digital Freedom Tour in Boston. Join a packed two-day agenda full of thought-provoking keynote speakers, breakout sessions led by industry experts and practitioners and workshops. You can expect today’s most impressive digital leaders to share their expertise, insights and secrets to creating customer experiences that truly make a difference.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
AdPushup
NOVEMBER 1, 2023
Interstitial ads are full–screen ads that cover the entire display screen of a user to make ads more interactive. These ads work best when appearing between natural transition points or breaks. Interstitial ads can be of different types: text, image, video, and more. Also, full coverage attribute makes them different from other ad types like [.
Martech
NOVEMBER 1, 2023
Our “Spotlight on the expert” series digs deeper into the stories of our expert contributors. This interview has been edited for clarity and length. Ruben Ugarte has a passion for learning. Whether it’s marketing, languages, technology, new board games or even stand-up comedy, he’s always looking to find out more and share it with others.
Digiday
NOVEMBER 1, 2023
Influencer marketing is on track to go from a nicety to a necessity as advertisers look to stand out in an increasingly crowded and competitive digital marketplace. To put numbers to it, at least 73% of brand professionals told Digiday they spent at least a very small portion of their marketing budgets on influencers. As the multi-billion dollar industry continues to grow and mature, advertisers have more tools in their tool belt whether that be vetting practices , artificial intelligence or all
VideoWeek
NOVEMBER 1, 2023
Fragmentation in the CTV ecosystem has left ad inventory scattered across different markets, says Stuart Keith, Snr Director EMEA Supply Partnerships at Rakuten Advertising. By providing the ability to buy in a single market, Rakuten seeks to offer scale regardless of geographic area, the ability to run campaigns in context-rich environments, and to target relevant audiences.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Digiday
NOVEMBER 1, 2023
The world may have to wait a few years before autonomous driving really takes root in any significant way. But that’s not stopping companies from rushing to create marketing opportunities that influence drivers’ shopping and purchasing choices. German firm 4screen, which is working to get into carmakers through their interactive in-car screens and has direct user-interface agreements with Mercedes Benz, Audi, Toyota and Skoda, among others, is looking to dominate the in-car advertising space.
Rob Campbell
NOVEMBER 1, 2023
So I’m back. And after an October where I went to Fiji, Australia, China and America … November is wonderfully static. Don’t get me wrong, I love travelling … but that was ridiculous. For all the talk of how COVID would change the way companies would work and interact, I’m meeting more and more people who are travelling more than they did pre-pandemic.
Digiday
NOVEMBER 1, 2023
It’s rather poetic to see the phrase “to thine own self be true” suspended above every speaker at an ad tech and mar tech event, where founders are confronted with the harsh reality of their deal-making prospects in the current climate. The annual MadTechMoney event in London from investment firm First Party Capital is always fittingly apropos. During the event’s sessions, speakers from OMAC Investments, Wilson Sonsini, Azerion and Dentsu, to name a few, were pretty up-front about one of t
More About Advertising
NOVEMBER 1, 2023
Set to a cover of Meat Loaf’s “I would do anything for love” (but I won’t do that), M&S Clothing & Home’s first ad from new agency Mother brings a bunch of stars and a whole load of attitude to the high street retailer’s Christmas ad campaign. Hannah Waddingham, Zawe Ashton, Sophie Ellis Bextor and … The post M&S and Mother free up the spirit of Christmas – any way you want it first appeared on More About Advertising.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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