Adweek
MARCH 16, 2023
As one of the NCAA's "Corporate Champions," AT&T is typically granted carte blanche to have year-round activation presence at all its championship games.
AdExchanger
MARCH 16, 2023
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem… The post Comic: Banished appeared first on AdExchanger. Comic Strip removing third-party cookies
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Adweek
MARCH 16, 2023
The partnership between Axe and Lil Baby already had the sweet smell of success, given the rapper's open affection toward the brand prior to his stratospheric rise.
AdExchanger
MARCH 16, 2023
As our industry seeks better ways to understand the size of audiences across platforms, audience reach continues to dominate the conversation. But what gets lost in these debates is the The post If You’re Not Measuring Ad Resonance, You’re Missing An Important Metric appeared first on AdExchanger.
Adweek
MARCH 16, 2023
To underscore the beauty industry's role in driving inclusion, Sephora tapped TBWAChiatDay LA to lead creative ideation and execution for its 2023 holiday campaign, eyeing the agency's commitment to multicultural messaging.
MNTN
MARCH 16, 2023
This past weekend marked one of the biggest nights of the year for the entertainment industry, the Academy Awards. Those looking to stream the event may have been disappointed to find it missing from Disney-owned channels, however.
Adweek
MARCH 16, 2023
The lifestyle publisher Dotdash Meredith, which houses titles including Better Homes & Gardens and Southern Living, has partnered with Pinterest to produce 180 original, seasonally aligned vertical videos. Pinterest will fund the creation of the content, but it wouldn't share financial specifics.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Adweek
MARCH 16, 2023
Recruiters are calling Austin Anglin, an art director at the independent Atlanta agency 22Squared. They aren't interested in interviewing him. Instead, they want to reach an art director named Alex Irving. The caveat? Irving isn't human.
Digiday
MARCH 16, 2023
The economy of the metaverse is growing, but many netizens still find purchasing virtual items there to be a headache. Through two recent partnerships, Mastercard hopes to address these issues — and set itself up as the default payment processor of the virtual world.
Adweek
MARCH 16, 2023
Snapchat's "Multi Snap" feature allows users to quickly capture multiple photo and/or video Snaps and then edit them individually before sharing them. Our guide will show you how to use the Multi Snap feature in the Snapchat mobile application.
Monetize More
MARCH 16, 2023
As an AdSense publisher, you likely understand the importance of adhering to AdSense policies to ensure the integrity of your account and protect your earnings.
Adweek
MARCH 16, 2023
Foria wants women to find the beauty in moments of pleasure-and be their own muses in the process.
AdExchanger
MARCH 16, 2023
A legendary anecdote by Restoration Hardware CEO Gary Friedman recounts how, almost 10 years ago, Restoration’s marketing team pushed to double its budget because search ads were converting customers at The post The Brand Search Squeeze That’s Throttling The Internet appeared first on AdExchanger.
Adweek
MARCH 16, 2023
Cannes Lions has named Anheuser-Busch InBev (AB InBev) as Creative Marketer of the Year for the second consecutive year-the only brand to achieve this in the history of the festival.
AdExchanger
MARCH 16, 2023
Consumer expectations have changed, as have the best strategies for reaching them. Across social, search and display, many old tactics no longer fit the bill, writes Steve Wendling, VP of The post Making The Most Of New Possibilities Across Social, Search And Display appeared first on AdExchanger.
Adweek
MARCH 16, 2023
Richard Bussey, vice president of accessories for Fender guitars, could probably fake some enthusiasm for his work--but he doesn't have to. The man loves six strings and everything to do with them. Bussey spent half a decade as merchandise director at Guitar Center prior to joining Fender.
Ad Tech Daily
MARCH 16, 2023
Integration brings new opportunities for advertisers to buy Scope3 Green Media Products through the Yahoo SSP NEW YORK — Yahoo announced an integration with Scope3 to offer carbon neutral private marketplace (PMP) media in the Yahoo SSP.
Adweek
MARCH 16, 2023
Snapchat's "Director Mode" gives creators access to a variety of tools they can use when creating Snaps. One of these tools allows users to change the playback speed of their video clips. With this tool, users can cause clips to play slower or faster than they normally would. Our guide will show you how to. Augmented Reality Social How-To Social Pro Daily
AdExchanger
MARCH 16, 2023
Now that short-form video giant YouTube is entering the TV measurement debacle, fresh debate is afoot. The post TV Programmers And YouTube Spar Over Measurement appeared first on AdExchanger.
Marketing Dive
MARCH 16, 2023
The hard iced tea brand's novelty merch is timed to an increase in vasectomies that occur during the NCAA basketball tournament
Ad Tech Daily
MARCH 16, 2023
CAMBRIDGE, Mass. — Forrester (Nasdaq: FORR) today introduced Forrester Decisions for Partner Ecosystem Marketing, the next generation of its Forrester Decisions for Channel Marketing service.
AdExchanger
MARCH 16, 2023
From FLEDGE to SDA to MSPA, publishers are overwhelmed by new identity solutions and data privacy requirements. Plus: in-game advertising’s next level and understanding why smart TVs enabled with ACR The post The Big Story: The Pile On Publishers’ Plates appeared first on AdExchanger.
Rob Campbell
MARCH 16, 2023
I want to talk about redundancy. Before I start, I’d like to inform my team that – even though I know they don’t read my rubbish – I’m not writing this for reasons they should fear.
Ad Tech Daily
MARCH 16, 2023
Seth Godin
MARCH 16, 2023
Large sections of Los Angeles are studded with billboards for minor TV shows. These billboards exist nowhere else, even though there are televisions globally. Obviously, there’s ego at work here, but it’s sort of productive. First, there’s the ego of the producers/networks.
Ad Tech Daily
MARCH 16, 2023
Partnership will dramatically expand Retail Media growth opportunities for grocers BLOOMFIELD HILLS, Mich.
AdExchanger
MARCH 16, 2023
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Social Ladder These days, fraudsters seem to prefer social media as their venue of choice. In 2021, The post I Need To FTC Your Homework; A Lukewarm Brew appeared first on AdExchanger.
Ad Tech Daily
MARCH 16, 2023
AdsPostX, new Post Transaction Competitor to Rokt, Announces Strategic Partnership with Retail Media Powerhouse CitrusAd SEATTLE — CitrusAd and AdsPostX announced a global retail media partnership that empowers retailers to provide relevant ads through a customer’s complete shopping experience, to the confirmation page after they checkout.
More About Advertising
MARCH 16, 2023
When the CMO changes everything changes – longstanding agency relationships for a start, years of work and, seeming, solidarity disappear down the tubes. General Motors global CMO Deborah Wahl (left) is leaving the automaker after five years as part of GM’s “Voluntary Separation Program” as it contemplates heavy redundancies and, maybe, a partial withdrawal from.
Ad Monsters
MARCH 16, 2023
Everyone talks about first-party data being the new oil, but you can’t get to that first-party data without a user’s permission. That’s why consent is quickly becoming the new digital media currency.
Digiday
MARCH 16, 2023
Jesse Cannon-Wallace doesn’t have a TikTok strategy.
Marketing Dive
MARCH 16, 2023
The ketchup maker is looking to raise awareness about sustainable farming, tasking Fortnite players with keeping a shrinking farm up and running
Basis
MARCH 16, 2023
At the start of every year, digital marketing teams around the world draw up checklists of short- to medium-term challenges they must address in order to meet the moment successfully.
AdExchanger
MARCH 16, 2023
Recurrent Ventures is ramping up its focus on programmatic direct and PMPs to make up for flagging open auction revenue. Marketers now have access to Recurrent's 28 publisher brands through The post Recurrent Sees Hope In Programmatic Direct After A Disappointing 2022 appeared first on AdExchanger.
Marketing Dive
MARCH 16, 2023
“From Pinning to Planning” includes an online quiz that users can take to reveal their Pinterest Persona and receive custom financial advice
Digiday
MARCH 16, 2023
Panera Bread wants to engage and attract millennials and Gen Z audiences with creators on TikTok, where many of those cohorts are already spending most of their time. The brand is using its TikTok influencers, the FRDI show (2.2 million followers), Chris Olsen (9.9
Marketing Dive
MARCH 16, 2023
Last updated in 2018, the shared framework will be “significantly overhauled” following transformation driven by the pandemic and privacy mandates
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