Thu.Mar 16, 2023

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AT&T’s Lily Hams It Up With NCAA Stars—Past and Present—in March Madness Ad Blitz

Adweek

As one of the NCAA's "Corporate Champions," AT&T is typically granted carte blanche to have year-round activation presence at all its championship games.

Marketing 286
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Comic: Banished

AdExchanger

A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem… The post Comic: Banished appeared first on AdExchanger. Comic Strip removing third-party cookies

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Trending Sources

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Axe and Lil Baby’s Foray Into Fine Fragrances Passes Gen Z’s Smell Test

Adweek

The partnership between Axe and Lil Baby already had the sweet smell of success, given the rapper's open affection toward the brand prior to his stratospheric rise.

Agency 240
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If You’re Not Measuring Ad Resonance, You’re Missing An Important Metric

AdExchanger

As our industry seeks better ways to understand the size of audiences across platforms, audience reach continues to dominate the conversation. But what gets lost in these debates is the The post If You’re Not Measuring Ad Resonance, You’re Missing An Important Metric appeared first on AdExchanger.

Audience 102
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 Sephora Taps TBWAChiatDay LA for Its 2023 Holiday Creative

Adweek

To underscore the beauty industry's role in driving inclusion, Sephora tapped TBWAChiatDay LA to lead creative ideation and execution for its 2023 holiday campaign, eyeing the agency's commitment to multicultural messaging.

Agency 228
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The Biggest Thing Missing from This Year’s Oscars? A Way to Stream

MNTN

This past weekend marked one of the biggest nights of the year for the entertainment industry, the Academy Awards. Those looking to stream the event may have been disappointed to find it missing from Disney-owned channels, however.

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Dotdash Meredith Pens Pinterest Partnership, Joining Condé Nast and Tastemade

Adweek

The lifestyle publisher Dotdash Meredith, which houses titles including Better Homes & Gardens and Southern Living, has partnered with Pinterest to produce 180 original, seasonally aligned vertical videos. Pinterest will fund the creation of the content, but it wouldn't share financial specifics.

Media 225

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This Agency’s ChatGPT Experiment Prompted Recruiters to Request Interviews With an AI

Adweek

Recruiters are calling Austin Anglin, an art director at the independent Atlanta agency 22Squared. They aren't interested in interviewing him. Instead, they want to reach an art director named Alex Irving. The caveat? Irving isn't human.

Agency 224
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Mastercard charts a path to becoming the metaverse’s default payment processor

Digiday

The economy of the metaverse is growing, but many netizens still find purchasing virtual items there to be a headache. Through two recent partnerships, Mastercard hopes to address these issues — and set itself up as the default payment processor of the virtual world.

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Snapchat: How to Use Multi Snap

Adweek

Snapchat's "Multi Snap" feature allows users to quickly capture multiple photo and/or video Snaps and then edit them individually before sharing them. Our guide will show you how to use the Multi Snap feature in the Snapchat mobile application.

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Invalid AdSense Activity: The Silent Killer of Your Online Revenue

Monetize More

As an AdSense publisher, you likely understand the importance of adhering to AdSense policies to ensure the integrity of your account and protect your earnings.

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Foria Encourages Women to Find the Art in Their ‘O-Face’ in Pleasure-Centric Campaign

Adweek

Foria wants women to find the beauty in moments of pleasure-and be their own muses in the process.

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The Brand Search Squeeze That’s Throttling The Internet

AdExchanger

A legendary anecdote by Restoration Hardware CEO Gary Friedman recounts how, almost 10 years ago, Restoration’s marketing team pushed to double its budget because search ads were converting customers at The post The Brand Search Squeeze That’s Throttling The Internet appeared first on AdExchanger.

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Anheuser-Busch InBev Is Only Brand to Win Cannes Lions Creative Marketer for Second Year in a Row

Adweek

Cannes Lions has named Anheuser-Busch InBev (AB InBev) as Creative Marketer of the Year for the second consecutive year-the only brand to achieve this in the history of the festival.

Marketing 208
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Making The Most Of New Possibilities Across Social, Search And Display

AdExchanger

Consumer expectations have changed, as have the best strategies for reaching them. Across social, search and display, many old tactics no longer fit the bill, writes Steve Wendling, VP of The post Making The Most Of New Possibilities Across Social, Search And Display appeared first on AdExchanger.

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How Wrangler and Fender Made a Case—Literally—for Better Branded Merch

Adweek

Richard Bussey, vice president of accessories for Fender guitars, could probably fake some enthusiasm for his work--but he doesn't have to. The man loves six strings and everything to do with them. Bussey spent half a decade as merchandise director at Guitar Center prior to joining Fender.

Marketing 202
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Yahoo Makes Scope3 Carbon Neutral Inventory Available to Advertisers

Ad Tech Daily

Integration brings new opportunities for advertisers to buy Scope3 Green Media Products through the Yahoo SSP NEW YORK — Yahoo announced an integration with Scope3 to offer carbon neutral private marketplace (PMP) media in the Yahoo SSP.

Ad Ops 90
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Snapchat: How to Change a Snap’s Playback Speed

Adweek

Snapchat's "Director Mode" gives creators access to a variety of tools they can use when creating Snaps. One of these tools allows users to change the playback speed of their video clips. With this tool, users can cause clips to play slower or faster than they normally would. Our guide will show you how to. Augmented Reality Social How-To Social Pro Daily

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TV Programmers And YouTube Spar Over Measurement

AdExchanger

Now that short-form video giant YouTube is entering the TV measurement debacle, fresh debate is afoot. The post TV Programmers And YouTube Spar Over Measurement appeared first on AdExchanger.

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Twisted Tea drops vasectomy underwear for March Madness

Marketing Dive

The hard iced tea brand's novelty merch is timed to an increase in vasectomies that occur during the NCAA basketball tournament

Marketing 124
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Forrester Introduces Partner Ecosystem Marketing Service To Help B2B Organizations Design, Develop, And Optimize Their Partner Ecosystems

Ad Tech Daily

CAMBRIDGE, Mass. — Forrester (Nasdaq: FORR) today introduced Forrester Decisions for Partner Ecosystem Marketing, the next generation of its Forrester Decisions for Channel Marketing service.

Ad Tech 84
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The Big Story: The Pile On Publishers’ Plates

AdExchanger

From FLEDGE to SDA to MSPA, publishers are overwhelmed by new identity solutions and data privacy requirements. Plus: in-game advertising’s next level and understanding why smart TVs enabled with ACR The post The Big Story: The Pile On Publishers’ Plates appeared first on AdExchanger.

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How To Say Goodbye …

Rob Campbell

I want to talk about redundancy. Before I start, I’d like to inform my team that – even though I know they don’t read my rubbish – I’m not writing this for reasons they should fear.

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Yieldmo Expands Patent Portfolio to More Than 20 After Securing Recent Patent on its Smart Curation Technology

Ad Tech Daily

Ad Ops 82
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Your own billboard

Seth Godin

Large sections of Los Angeles are studded with billboards for minor TV shows. These billboards exist nowhere else, even though there are televisions globally. Obviously, there’s ego at work here, but it’s sort of productive. First, there’s the ego of the producers/networks.

Media 78
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eGrowcery and AdAdapted Team Up To Enhance Shopper Engagement for Retailers and Their Suppliers

Ad Tech Daily

Partnership will dramatically expand Retail Media growth opportunities for grocers BLOOMFIELD HILLS, Mich.

Ad Ops 81
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I Need To FTC Your Homework; A Lukewarm Brew

AdExchanger

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Social Ladder These days, fraudsters seem to prefer social media as their venue of choice. In 2021, The post I Need To FTC Your Homework; A Lukewarm Brew appeared first on AdExchanger.

Media 74
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AdsPostX Secures CitrusAd Partnership

Ad Tech Daily

AdsPostX, new Post Transaction Competitor to Rokt, Announces Strategic Partnership with Retail Media Powerhouse CitrusAd SEATTLE — CitrusAd and AdsPostX announced a global retail media partnership that empowers retailers to provide relevant ads through a customer’s complete shopping experience, to the confirmation page after they checkout.

Ad Tech 80
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People changes at General Motors and teetering John Lewis could change everything

More About Advertising

When the CMO changes everything changes – longstanding agency relationships for a start, years of work and, seeming, solidarity disappear down the tubes. General Motors global CMO Deborah Wahl (left) is leaving the automaker after five years as part of GM’s “Voluntary Separation Program” as it contemplates heavy redundancies and, maybe, a partial withdrawal from.

Finance 72
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Consent Is the New Currency: A Conversation with OneTrust’s Ashlea Cartee

Ad Monsters

Everyone talks about first-party data being the new oil, but you can’t get to that first-party data without a user’s permission. That’s why consent is quickly becoming the new digital media currency.

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As TikTok becomes a search engine, big ticket retailers, including car dealerships, reap the benefits

Digiday

Jesse Cannon-Wallace doesn’t have a TikTok strategy.

Retail 70
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Heinz highlights soil degradation with an island on Fortnite

Marketing Dive

The ketchup maker is looking to raise awareness about sustainable farming, tasking Fortnite players with keeping a shrinking farm up and running

Marketing 100
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Maximizing ROI on Programmatic Advertising Spend

Basis

At the start of every year, digital marketing teams around the world draw up checklists of short- to medium-term challenges they must address in order to meet the moment successfully.

ROI 69
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Recurrent Sees Hope In Programmatic Direct After A Disappointing 2022

AdExchanger

Recurrent Ventures is ramping up its focus on programmatic direct and PMPs to make up for flagging open auction revenue. Marketers now have access to Recurrent's 28 publisher brands through The post Recurrent Sees Hope In Programmatic Direct After A Disappointing 2022 appeared first on AdExchanger.

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Northwestern Mutual, Pinterest team to give free financial advice to Gen Z

Marketing Dive

“From Pinning to Planning” includes an online quiz that users can take to reveal their Pinterest Persona and receive custom financial advice

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Using TikTok creators as a marketing tool, Panera Bread tries to rise buzz with millennials, Gen Z

Digiday

Panera Bread wants to engage and attract millennials and Gen Z audiences with creators on TikTok, where many of those cohorts are already spending most of their time. The brand is using its TikTok influencers, the FRDI show (2.2 million followers), Chris Olsen (9.9

Fashion 65
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Top trade bodies to revise terms and conditions of internet advertising

Marketing Dive

Last updated in 2018, the shared framework will be “significantly overhauled” following transformation driven by the pandemic and privacy mandates