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The impact of martech on company value

Martech

“Are we getting value from our martech?” This million-dollar question plagues marketers, martech managers and C-suite executives alike. As the marketing technology landscape expands , martech managers will find themselves in a vulnerable position when faced with potential budget cuts. Focus on success, not failure.

MarTech 116
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How to protect your brand from AI dupes

Martech

From luxury goods to pharmaceuticals, no industry is immune. Dig deeper: 2024 predictions for ecommerce and retail The road ahead As AI continues to evolve, so will the challenges and opportunities in brand protection. The post How to protect your brand from AI dupes appeared first on MarTech. Processing.

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Automation Specialist, Turck, Chooses Spryker to Enable Seamless Ecommerce Experience for Customers

Martech Series

Automation solutions from Turck increase the availability and efficiency of machines and plants in numerous industries, such as the food, pharmaceutical, chemical and automotive industry, and applications, such as mobile machinery, intralogistics and packaging. At the forefront of Industry 4.0

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QualSights Named No. 37 in Deloitte Technology Fast 500 List

Martech Series

” Marketing Technology News: MarTech Interview with Dan Silver, CMO at ZineOne. QualSights is used by various Fortune 500 clients in CPG, pharmaceutical, technology and other industries to help with product innovation, renovation and optimization. 37 in Deloitte Technology Fast 500 List appeared first on MarTech Series.

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Qurate Retail Group Names Scott Barnhart Chief Operating Officer

Martech Series

Qurate Retail GroupSM, a world leader in video commerce (“vCommerce”) across linear TV, ecommerce sites, digital streaming and social platforms, announced that Scott Barnhart has been appointed Chief Operating Officer (COO), effective immediately. brands; and QVC® and HSN®’s U.S.

Retail 98