Martech

OCTOBER 12, 2023

And now, here are this week’s AI-powered martech releases, features and enhancements. Zmags rebrands as Fastr and launches FastrAI that streamlines ecommerce experience creation in support of multivariate experimentation and fast iteration. Get MarTech! Look for them to move center stage soon. In your inbox.

MarTech 119

MarTech eCommerce SEO Impressions 119

Martech Series

JULY 11, 2022

The tool was built for marketers and eCommerce professionals alike to better understand the performance of their sites, and obtain insight on how to increase speed, rank higher on SEO, and work to identify more in-depth issues impacting performance. said Keene.

Retail 89

Retail eCommerce Fashion SEO 89

Martech

NOVEMBER 10, 2023

Agencies and marketers have to get better at the organic part of this which includes creative, SEO, inventory management, refund management, pricing and so many things that the ‘advertising complex’ is less familiar with.” ” YoY retail media impressions, clicks and COC were up 9%, 12% and 21% respectively.

Retail 114

Retail Electronics Media SEO 114

Martech

JUNE 29, 2022

It’s often associated with pay-per-click (PPC) models on search engines (where advertisers pay for clicks versus impressions). A (short) list of why ad fraud happens: Bots simulate real user traffic on websites or apps to generate ad impressions. They also help with recruitment, SEO and tracking/reporting.

Affiliates 102

Affiliates Marketing CPA ROI 102

Martech

OCTOBER 19, 2023

Marmion has been working with Optimizely since 2015 when she was based at an ecommerce company in Austin, Texas. Indeed already had Optimizely but didn’t have anyone running it, so that’s why I was brought in, for my SEO background and my Optimizely knowledge.” She’s also impressed by Optimizely One. Get MarTech!

Marketing 116

Marketing Machine Learning Conversion Rate eCommerce 116

Martech

OCTOBER 18, 2023

Marmion has been working with Optimizely since 2015 when she was based at an ecommerce company in Austin, Texas. “Indeed already had Optimizely but didn’t have anyone running it, so that’s why I was brought in, for my SEO background and my Optimizely knowledge.” ” Get MarTech! In your inbox.

Marketing 130

Marketing Machine Learning Conversion Rate eCommerce 130

Chief Martech

APRIL 24, 2023

What an amazing time to be working in marketing and martech! Before I forget: don’t miss the opportunity to catch 21 free talks from some of the leading experts and practitioners in martech next Tuesday, May 2, #MartechDay. If you aren’t impressed — jaw-dropped-open impressed — you aren’t paying attention.

MarTech 130

MarTech Marketing Machine Learning Impressions 130