Martech Series

OCTOBER 20, 2022

Marketing Technology News: MarTech Interview with Greg Goldfarb, VP Commerce Products at GoDaddy. Publishers can use the functionality to highlight content recommendations or feature non-intrusive display advertising. Marketing Technology News: 5 Benefits of Chatbot Marketing and FAQs to Get You Started in This New Channel.

Manufacturing 82

Manufacturing Display Advertising Entertainment MarTech 82

Martech Series

NOVEMBER 29, 2022

This project expands on an ongoing partnership that has seen Playground help Publicis Groupe APAC clients test attention-based solutions and build a clear understanding of the actual levels of consumer attention their digital display advertising receives. Marketing Technology News: How WebOps Matters to Marketing Success.

ROI 81

ROI Display Advertising eCommerce Video Ads 81

Martech Series

JULY 11, 2022

Powered by the largest, most comprehensive proprietary database of active trade promotions from all major grocery chains in North America, ShopLiftr’s unique dynamic creative platform supports responsive, personalized display and video ad units. With ShopLiftr, you’ll get proven results – even on a budget!

Retail 79

Retail Food Display Advertising MarTech 79

Clearcode

SEPTEMBER 11, 2023

With a DSP, advertisers can buy: Display ads: These are banners and interactive ads that appear on websites and apps. Video ads : These include pre-roll, mid-roll, and post-roll video ads that play before, during, or after online video content. to just 1.2%.

Demand Side Platform 97

Demand Side Platform Ad Exchange Impressions Ad Targeting 97

Clearcode

APRIL 21, 2023

According to Reuters Institute’s Journalism, Media, and Technology Trends and Predictions 2022 , display advertising was considered an important source of income by 81% of publishers in 2020 but this dropped to 73% in 2022. Advertisements on websites can take various forms, such as banners, pop-ups, video ads, etc.

Header Bidding 79

Header Bidding Fill rate Ad Server Audience 79

Clearcode

MARCH 23, 2023

Retail media advertising centers around a brand showing ads for its products or services on a retailer’s website. A classic example would be Samsung advertising its new TVs on Walmart’s website. While this may sound very similar to traditional display advertising, the key difference is the place (i.e.

Retail 59

Retail Media eCommerce Audience 59

Clearcode

APRIL 26, 2022

The transcript from the video can be found below. AdTech & MarTech Glossary. A Brief History of Digital Advertising. The History of Digital Advertising Technology. The Main Technology Platforms and Intermediaries in the Digital Advertising Ecosystem. AdTech and MarTech Predictions and Trends in 2022.

Advertising 52

Advertising Header Bidding Ad Server Ad Exchange 52