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Geofencing Strategies for Hyper-Localized Mobile Ads

The Ad Tech Blog

This article explores effective geofencing strategies for hyper-localized mobile ads, providing insights and practical steps for marketing managers and digital marketing specialists. Geofencing is widely used in marketing to deliver location-based ads and promotions to potential customers. How Does Geofencing Work?

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Google vs DOJ Trial Week 3: Ad Tech Spaghetti and Courtroom Drama

Ad Monsters

Israel defended Google, claiming regulators focused too narrowly on open web display advertising. He was saying just anything to divert attention from the real issue. Critics like Ariel Garcia from Check My Ads quickly noted that this defense overlooked the publishers’ plight, focusing too heavily on advertisers.

Ad Tech 105
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Eight Performance Marketing Channels You Need to Use

MNTN

In marketing, you’re looking for an edge up on the competition and a meaningful way to reach more consumers. That’s where performance marketing can provide real solutions. What Is Performance Marketing? Benefits of Performance Marketing. Marketers have the incentive to hit their targets.

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Google Analytics for Content Marketing: How to Track and Improve Your ROI

Single Grain

This comprehensive how-to guide to Google Analytics for content marketing was updated and expanded to provide even more information. But if you’re in that group, you might not realize how you can use it to track your marketing performance — especially if you’re creating content. Content marketing is notoriously hard to track.

ROI 96
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12 Best Programmatic Advertising Platforms (Reviewed)

Brid.tv

There are many major industry players on the market, and each comes with its own set of features and tools. To make your choice a little easier, we have put together a list of the top 12 programmatic advertising platforms right now. It offers advertisers access to premium ad real estate on over 2 million websites, apps, and platforms.

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Extending The Momentum of Your Newly Launched App

InMobi

So before you have a big bang launch in all markets, try to set aside a small budget and time for a trial campaign to see what works. This is a wealth of information that will influence and provide direction for the rest of your advertising strategy. Run a test campaign Each app is different and each region is different.

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How brands are using the Olympics in display ads (feat. Gillette, Intel, Toyota & more)

Ad Beat

But their channel selection is a real mixed bag: Source: Adbeat Their top five channels include: Gaming streamers Luke TheNotable and PrestonPlayz Child-friendly channels Masha and The Bear and Toy For Kids Real estate marketplace Zillow So are they targeting teens? Parents with young kids? Property buyers? Or all three?