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Inside Samsung’s $150M+ display ad strategy: Can it overtake Apple?

Ad Beat

It’s the world’s second-biggest smartphone manufacturer, with a market share of 16.3 Now let’s fast-forward to the present day ( well, 2023 ) and analyze how the tech giant currently spends its US display advertising budget, based on estimated data from Adbeat’s competitive analysis platform. million impressions).

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VIZIO Leverages SpringServe Tiles to Enhance Content Discovery and User Experiences on the Home Screen

Martech Series

Publishers can use the functionality to highlight content recommendations or feature non-intrusive display advertising. SpringServe’s advanced ad serving functionality including targeting and reporting are built into the Tiles format, giving publishers workflow efficiency. “We

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The WIR: Netflix Reportedly Struggles to Fill Ad Commitments, UK Publishers see 2.7 Percent Digital Revenue Growth in Q3, and Amplified Intelligence Acquires AttentvAds

VideoWeek

Display advertising revenues were up by 13.9 But online video revenues were down by 3.2 “The sustained growth of display advertising and subscriptions […] represents the fierce appetite for digital content. . TF1 Live Launches “Made in France” Ad Format. Diversity in Ad Creative Dropped in 2022.

Media 98
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Everything You Wanted to Know About SmartHub in 1 Guide

Smart-Hub

What is a White Label ad exchange? White Label ad exchange is a programmatic advertising exchange platform manufactured by an ad tech vendor, purchased and labeled by another enterprise. The fact is that programmatic advertising usually uses a waterfall auction. VAST tags: for great media advertising.

Banner 40
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Multi-Channel PPC Advertising Case Study: Boosting Your ROI

Single Grain

Dive Deeper: 15 Fast and Easy Ways to Improve Your Site’s Conversion Rate 2) Unicef – Rapidly Raised Donations Through Paid Search, Display and Video Ads With the holiday season fast approaching, Unicef was determined to aid Syrian children by launching a fundraising campaign that would touch the hearts of millions.

ROI 52
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The WIR: Bertelsmann Discusses Buyers for M6, Teads Moves into CTV, and UK Publishers Report Strong Revenue Growth

VideoWeek

French video ad tech business Teads announced this week it is expanding into connected TV in the US, following successful beta trials. Teads says the expansion will increase its overall reach to nearly two billion monthly users across all platforms, while also adding the specific strengths of CTV inventory to its portfolio.