PubMatic

MAY 27, 2025

Publishers passing IRIS_IDs in bid requests have seen eCPM lifts by 20-25%, driven by increased advertiser demand for high-performing impressions. Direct Access to CTV For marketers seeking efficiency, PubMatics Activate solution enables direct, data-driven campaign activation across premium CTV inventory.

Audience 58

Audience Direct Data Impressions Advertising 58

MNTN

MARCH 19, 2024

It allows for real-time bidding, meaning advertisers can bid on ad impressions in real-time, ensuring that they reach the right audience at the right time. Cost-effectiveness : Programmatic ads are cost-effective, as advertisers only pay for the impressions that their ads receive. Reach : The number of unique viewers exposed to the ad.

Advertising 97

Advertising Demand Side Platform Ad Exchange Impressions 97

Media Math

MAY 23, 2022

Through bi-directional data-sharing between buy and sell side, in addition to sharing the goals each has for a given campaign. Unlike media, where the ads are served on the website, with data, the ads are served on an external network of websites and applications. How do you bring both sides closer together again?

Marketing 52

Marketing Viewability Impressions Direct Data 52

Digiday

JANUARY 10, 2023

Roku is also likely able to collect more data about what people watch on a smart TV owned by the company — such as programming piped in through a traditional TV set-top box — vs. what it has access to via its CTV devices, and that expanded data set could help the company when selling ads on its platform. .

Manufacturing 68

Manufacturing Demand Side Platform Agency Marketing 68