Clearcode

SEPTEMBER 11, 2023

A demand-side platform (DSP) is a piece of software that advertisers and ad agencies use when they want to buy ad inventory in an optimally streamlined manner across multiple ad exchanges and supply sources. Table Of Contents What Is a Demand-Side Platform and What Is It For? How Does a DSP Work?

Demand Side Platform 97

Demand Side Platform Ad Exchange Impressions Ad Targeting 97

Digiday

NOVEMBER 16, 2022

Although, many consider the fortunes of the latter two companies as a hangover from Apple’s privacy moves as advertisers, such as the D2C vendors that flooded their coffers over the early days of Covid-19, press pause on spend after the introduction of features such as SKAdNetwork made measuring ROI more difficult.

Ad Tech 70

Ad Tech Marketing Demand Side Platform Ad Server 70

Martech

MARCH 15, 2022

It streamlines the increasingly complex processes of buying and selling digital advertisements and enables brands to make the best use of their budget, maximizing their ROI. As users see more relevant ads, click-through rates improve, leading to a better ROI. Adtech comprises two primary platforms: demand and supply-side.

First-Party Cookies 117

First-Party Cookies Cookies Impressions Ad Exchange 117

RevX

MAY 5, 2022

Inconsistent measurement, obscure metrics, and a general lack of supply chain visibility are some factors that stand between the advertiser and their campaign’s ROI. On the bright side, despite programmatic’s complexity, the industry shares a collective vision to achieve greater transparency and is well on its way. Inventory Quality.

ROI 52

ROI Demand Side Platform A/B Testing CPM 52

MNTN

FEBRUARY 6, 2024

You can also use first-party data from your own website visitors and reach them with retargeting ads on their other devices and OTT. It also works cross-device, meaning that the platform tracks users visiting your brand’s website after viewing OTT ads until they finally convert on your website.

Advertising 98

Advertising Retargeting CPA Audience 98

Single Grain

JULY 17, 2023

Multichannel ads increase efficiency and cost-effectiveness and improve targeting and personalization to help companies to achieve better ROI. You can set up an ad campaign on a demand-side platform (DSP) and specify the desired target audience parameters. Below, we’ll take a quick look at each of the key elements.

Advertising 52

Advertising Demand Side Platform Ad Exchange Ad Inventory 52

Smart-Hub

DECEMBER 8, 2023

A programmatic advertising framework is a technology stack that connects supply-side platforms (SSPs on the side of publishers) with demand-side platforms (DSPs on the side of advertisers) with each other through ad exchange. Programmatic Advertising Ecosystem: What is It?

Ad Exchange 64

Ad Exchange Advertising Non-Profit Demand Side Platform 64