Martech

MARCH 15, 2022

It streamlines the increasingly complex processes of buying and selling digital advertisements and enables brands to make the best use of their budget, maximizing their ROI. As users see more relevant ads, click-through rates improve, leading to a better ROI. Adtech comprises two primary platforms: demand and supply-side.

First-Party Cookies 122

First-Party Cookies Cookies Impressions Ad Exchange 122

RevX

MAY 5, 2022

Inconsistent measurement, obscure metrics, and a general lack of supply chain visibility are some factors that stand between the advertiser and their campaign’s ROI. On the bright side, despite programmatic’s complexity, the industry shares a collective vision to achieve greater transparency and is well on its way. Inventory Quality.

ROI 52

ROI Demand Side Platform A/B Testing CPM 52

Smart-Hub

DECEMBER 8, 2023

A programmatic advertising framework is a technology stack that connects supply-side platforms (SSPs on the side of publishers) with demand-side platforms (DSPs on the side of advertisers) with each other through ad exchange. Programmatic Advertising Ecosystem: What is It?

Ad Exchange 64

Ad Exchange Advertising Non-Profit Demand Side Platform 64

Single Grain

JULY 18, 2023

Demand-Side Platforms (DSPs): Advertisers use DSPs to help them decide which ad impressions to purchase and how much to bid on them, based on a variety of factors such as the sites they appear on, the previous behavior of the user, and the context of the site or page. Lack of Transparency.

Advertising 52

Advertising Demand Side Platform Machine Learning Ad Exchange 52

Single Grain

MARCH 16, 2020

These transformations brought in new advertising methods, tools and, most importantly, tactics that can get much better user engagement, greater advertising ROI or even independent media-purchasing business. Such data is the most valuable asset of the company, especially in regards to CCPA and GDPR data reselling restrictions.

Advertising 105

Advertising Marketing Ad Tech Demand Side Platform 105

Adtelligent

OCTOBER 6, 2021

Automated buying and selling of ads seem incredibly lucrative during crisis times, as it can effectively help launch ad campaigns reasonably quickly, with minimal costs and workforce, great targeting options and scaling abilities, higher ROI, and cross-device campaign possibilities. Programmatic monetization strategies.

Header Bidding 52

Header Bidding Ad Exchange Ad Inventory Demand Side Platform 52

Single Grain

NOVEMBER 28, 2023

By leveraging the potency of AI-powered marketing automation in digital marketing strategies, businesses can gain a better understanding of their customers and maximize their digital ROI: AI for Content Creation Jasper is an example of AI-powered software that is used for content creation.

Marketing 126

Marketing First-Party Cookies SEO Cookies 126