SODP

JUNE 27, 2023

While publishers will rely on supply-side platforms (SSPs) to facilitate the sale of their advertising inventory, without demand-side platforms (DSPs) these transactions wouldn’t be possible. What Is a Demand-Side Platform (DSP)? Let’s look at some of the drawbacks of these platforms.

Demand Side Platform 52

Demand Side Platform Ad Inventory Ad network Ad Exchange 52

InMobi

JANUARY 25, 2022

Why not just switch in-app ad budgets to where you still can? In the short term, many advertisers simply reallocated their mobile ad budgets to spend more on Android. 3) Flaunting The Rules Even despite these limitations, some advertisers and ad tech vendors don’t want to move away from the old status quo.

Advertising 52

Advertising Demand Side Platform Mobile Ads Brand Awareness 52

InMobi

MAY 12, 2016

Today, we announced partnerships with leading demand-side-platforms (DSPs) Adelphic, AppNexus, The Trade Desk, TubeMogul, AudienceScience and Turn to scale high engagement mobile video ad formats across in-app programmatic inventory. Director of Product, Mobile, TubeMogul. “We

Demand Side Platform 52

Demand Side Platform Rich Media Viewability Mobile Ads 52

Clearcode

AUGUST 13, 2023

Mobile marketing came to life in 2000 when the Wireless Advertising Association in New York and the Wireless Marketing Association in London were created around the same time; together, they transformed into the Mobile Marketing Association in 2003. Facebook’s Mobile Ads was launched in 2012.

Advertising 52

Advertising Ad Exchange Banner Mobile Ads 52

AdvertiseMint

OCTOBER 24, 2023

Advertisers can place their mobile app ads within these applications through platforms such as Google Ads or other demand-side platforms. Advertisers can then define their targeting criteria after selecting the appropriate ad format, be it display ads, video ad, rewarded video, or interactive ads.

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Advertising Conversion Rate Video Ads Demand Side Platform 52

InMobi

SEPTEMBER 11, 2019

When selecting a demand-side platform (DSP) for your programmatic campaigns, should you choose an omnichannel DSP or a more specialized DSP? For in-app mobile programmatic buying, the fastest growing specialized DSPs deliver on location or app performance (install and remarketing) use cases. That all depends.

Demand Side Platform 52

Demand Side Platform Ad Exchange Impressions Machine Learning 52

Monetize More

MAY 30, 2023

Looking for the best mobile ad networks to boost your revenue in 2023? From Google Ad Exchange and AdMob to PubMatic, and RhythmOne, these networks provide access to a vast global user base and support various ad formats. Yieldmo Initially focused on US-based ad inventory but expanded to EU and UK demand.

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Ad network Mobile Ads Ad Exchange Fill rate 97