Clearcode

APRIL 21, 2023

This can include news articles, educational material, as well as video entertainment and live sporting content. This can include news articles, educational material, as well as video entertainment and live sporting content. A study from 2020 showed that header bidding increases fill rate by 23% and average CPMs by 20%.

Header Bidding 90

Header Bidding Fill rate Ad Server Audience 90

Martech

DECEMBER 7, 2021

Singal co-founded the InMobi Group, which includes social video-sharing platform Glance Roposo, but his main executive responsibility is for InMobi Marketing Cloud, which he describes as “An end-to-end programmatic infrastructure to power advertising for app developers.” That’s been our bread and butter for a while.

Advertising 113

Advertising Retail GDPR Real Estate 113

Brid.tv

DECEMBER 20, 2022

In-app advertising is especially popular in gaming apps, social media apps, and entertainment and streaming apps. On the sell-side , there are publishers/developers and supply-side platforms. On the buy side , there are brands/advertisers and demand-side platforms.

Advertising 75

Advertising CPM Mobile Ads Banner 75

Brid.tv

JUNE 26, 2023

Most of these platforms are tailored toward publishers and offer multiple tools to help with video performance tracking , boosting fill rates, and increasing video revenue. This network operates across several prominent verticals, including news, entertainment, sports, and business niches.

Ad network 40

Ad network Video Ads Header Bidding CPM 40

Brid.tv

AUGUST 31, 2022

Demand-Side Platform (DSP) — A DSP is a platform that enables advertisers (or their partner agencies) to buy ad inventory at scale, usually with the help of automation. Publisher — Publishers are content providers looking for ad demand to monetize their on-demand platforms and streaming services.

Advertising 52

Advertising Video Ads Ad Server Cookies 52

VideoWeek

JANUARY 17, 2025

The agreement will see Sincera tools integrated into The Trade Desks demand-side platform (DSP), according to the companies, giving advertisers insights into the inventory they buy. The channel is expected to cease broadcasting on 6th March, but NBCU said it remains committed to childrens programming. million unique viewers.

Demand Side Platform 52

Demand Side Platform Agency Media Retail 52