Martech

JANUARY 3, 2024

That’s a pretty big error bar in your advertising data, but it turns out to be small potatoes compared to what other people are finding. Some very sad figures Only 36% of ad spending on demand-side platforms actually reached the advertiser’s intended audience, according to the Association of National Advertisers (ANA).

Advertising 131

Advertising Impressions Demand Side Platform Conversion 131

Monetize More

MAY 30, 2023

Yieldmo Initially focused on US-based ad inventory but expanded to EU and UK demand. Offers viewable, brand-safe, and audience-friendly ads, with integration options through open exchange, PMP, or managed service. Features Smart Mediation, SDK with audience analytics, MOAT viewability metrics, and access to SDK-only advertisers.

Ad network 97

Ad network Mobile Ads Ad Exchange Fill rate 97

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JANUARY 18, 2023

At the other end of the spectrum, DSP ’s or Demand Side Platforms started to emerge to assist agencies and advertisers with the buying side. A DSP is defined as an infrastructure that enables advertisers and agencies (buyers) to manage their media buying via a single platform.

Advertising 98

Advertising Ad Inventory Machine Learning Ad network 98

AdvertiseMint

OCTOBER 24, 2023

Advertisers can place their mobile app ads within these applications through platforms such as Google Ads or other demand-side platforms. Advertisers can then define their targeting criteria after selecting the appropriate ad format, be it display ads, video ad, rewarded video, or interactive ads.

Advertising 52

Advertising Conversion Rate Video Ads Click Through Rate 52

Smart-Hub

APRIL 12, 2024

Here are several suggestions, although it is important for advertisers to remember that the selection of metrics heavily relies on the goals of every specific campaign. Impressions Belonging to the list of display advertising metrics, the impressions KPI is the total number of times an ad was displayed on a publisher’s website.

Advertising 52

Advertising Ad Exchange Conversion Rate Click Through Rate 52

Single Grain

JULY 18, 2023

These are the basic features of programmatic advertising: Real-Time Bidding (RTB): This is one of the most common types of programmatic advertising, where advertising inventory is bought and sold on a per-impression basis in real-time on the ad exchange. They Provide Greater Transparency and Control. Lack of Transparency.

Advertising 52

Advertising Demand Side Platform Machine Learning Ad Exchange 52

Monetize More

APRIL 13, 2023

An example would be as follows: A visitor visits Forbes.com, and within a few milliseconds the header bidding code gets executed, makes a call to the demand partners the publisher is signed up with (AppNexus, etc.) The winning bid is decided between all the available demand-side platforms, and the highest bidding is selected.

Header Bidding 52

Header Bidding Ad Server Impressions Ad Inventory 52