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Why we care about adtech: The complete guide

Martech

Adtech aims to create data-driven marketing strategies tailored to match the target audience’s preferences. It streamlines the increasingly complex processes of buying and selling digital advertisements and enables brands to make the best use of their budget, maximizing their ROI. Intentionally misrepresented ads.

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Shopify, Frequence, Piano and Slate are among this year’s Digiday Technology Awards finalists

Digiday

Best Content Management System Arc XP & Gray Television – Digital Experience Platform Contentstack SIDEARM Sports – Powered by Learfield The Loop Player and Loop Interface by Loop Media, Inc. Best Data Management Platform Adstra Audigent’s Next-Gen DMP Drives 14.7x ROAS for LAGOS Findability Sciences Inc.

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Digital Advertising’s Carbon Footprint: Where Do We Stand in 2023?

Basis

In other words, brands willing to tackle the issue head-on stand to gain a more positive brand perception and higher ROI on ad spend. Attention data technology works by filling that knowledge gap, providing more definitive insights into how audiences engage with a brand’s content on specific domains. Two birds, one stone?

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Digital Advertising's Carbon Footprint: Where Do We Stand in 2023?

Basis

In other words, brands willing to tackle the issue head-on stand to gain a more positive brand perception and higher ROI on ad spend. Attention data technology works by filling that knowledge gap, providing more definitive insights into how audiences engage with a brand’s content on specific domains. Two birds, one stone?

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Digital Advertising's Carbon Footprint: Where Do We Stand in 2023?

Basis

In other words, brands willing to tackle the issue head-on stand to gain a more positive brand perception and higher ROI on ad spend. Attention data technology works by filling that knowledge gap, providing more definitive insights into how audiences engage with a brand’s content on specific domains. Two birds, one stone?

article thumbnail

Digital Advertising's Carbon Footprint: Where Do We Stand in 2023?

Basis

In other words, brands willing to tackle the issue head-on stand to gain a more positive brand perception and higher ROI on ad spend. Attention data technology works by filling that knowledge gap, providing more definitive insights into how audiences engage with a brand’s content on specific domains. Two birds, one stone?

article thumbnail

Digital Advertising's Carbon Footprint: Where Do We Stand in 2023?

Basis

In other words, brands willing to tackle the issue head-on stand to gain a more positive brand perception and higher ROI on ad spend. Attention data technology works by filling that knowledge gap, providing more definitive insights into how audiences engage with a brand’s content on specific domains. Two birds, one stone?