Clearcode

JANUARY 22, 2023

Marketers can achieve this by collecting vast amounts of data containing information about their customers’ behavior, location, and topics currently of interest to create effective ad campaigns. DCO is a tool that will help with both upper-funnel campaigns, such as prospecting, and lower-funner campaigns, such as retargeting.

Retargeting 52

Retargeting Data Management Platform Demand Side Platform A/B Testing 52

RevX

APRIL 5, 2022

Finding the right Demand Side Platform (DSP) for your needs is not easy, but it's crucial to running successful digital marketing campaigns. As there are a lot of DSPs in the market, how to choose the right one? At RevX, we offer a mobile-focused marketing platform. 4) Account Management Support.

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Demand Side Platform Machine Learning Rich Media Audience 52

Martech

MARCH 15, 2022

The boom for marketing technology has not left behind advertising technology, or adtech, but the digital acceleration wrought by the COVID pandemic has sped things up more. But, there is another reason marketers are taking a fresh look at these technologies. How is adtech changing the marketing landscape? What is adtech?

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Clearcode

AUGUST 8, 2023

Another benefit of adopting these technologies is providing a competitive edge in a privacy-conscious market. PETs for Ad Networks Ad networks have several privacy-enhancing technologies at their disposal to ensure user data protection. To aggregate and analyze user data (e.g.,

Ad Server 52

Ad Server Ad Exchange Demand Side Platform Ad network 52

Clearcode

SEPTEMBER 20, 2023

The rising demand for programmatic advertising among advertisers is driving market growth. The DSP market exclusively was valued at $20.77 In this blog post, we cover their main reasons for developing this AdTech platform. Table Of Contents Key Points What Is a Demand-Side Platform and What Is It For? billion by 2029.

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Monetize More

DECEMBER 28, 2022

That is exactly what the Display Lumascape wanted to accomplish for publishers, marketers, and other parties involved in the ad tech space. Tag management. Data Management Platforms (DMP). Data Aggregators. Marketing & Data Services : Wunderman, web.com , Reprise Media.

Ad Server 52

Ad Server Demand Side Platform Retargeting Ad Tech 52

Single Grain

JULY 18, 2023

So whether you’re a marketer, advertiser or simply curious about the digital advertising landscape, this programmatic advertising guide will equip you with the knowledge to navigate and leverage the power of programmatic advertising effectively. 5) Optimization Optimization is a continuous process in programmatic marketing.

Advertising 52

Advertising Demand Side Platform Machine Learning Ad Exchange 52