getting-started-with-programmatic-advertising 
Martech
MARCH 15, 2022
The boom for marketing technology has not left behind advertising technology, or adtech, but the digital acceleration wrought by the COVID pandemic has sped things up more. Advertisers are willing to invest in adtech for its ability to attract a target audience and generate strong insights. Programmatic ad-buying.
Smart-Hub
OCTOBER 15, 2023
The digital advertising landscape is evolving so rapidly that it may be challenging for businesses to maintain the same speed and adapt on time. The modern market has dozens of successful ad tech companies producing WL solutions for DSPs (demand-supply platforms), SSPs (supply-side platforms), and DMPs (data management platforms).
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Adtelligent
MAY 26, 2021
Data collected from numerous side sources had been productively used by all publishers and advertising companies until the safety of this practice was called into question. With the rising awareness of the need for better data privacy regulations, people have become wary of their personal information being used without proper consent.
VideoWeek
JUNE 23, 2023
In this week’s Week in Review: As the industry heads to Cannes, Criteo gets a GDPR fine, Omnicom goes all out on AI, and RTL announces new programmatic partnership for addressable inventory. The CNIL’s decision has been reviewed by all other European data controllers, and all agree with the decision.
Smart-Hub
DECEMBER 8, 2023
The AdTech industry is undergoing one of the most transformative processes — rejecting third-party data in the programmatic ecosystem. The programmatic advertising ecosystem is a complex environment consisting of many elements. Nowadays, programmatic ads infrastructure is the primary way to sell ads.
Adtelligent
OCTOBER 6, 2021
Combining this with the need for brands and online entrepreneurs to adjust to the changing digital landscape, we can comprehend why the programmatic advertising market has grown by 24.9% What is programmatic advertising. How programmatic advertising works. to reach $14.2 billion in 2020. Simple interface.
Clearcode
MARCH 15, 2023
Strong regulations such as the EU’s GDPR help protect personal data and fine organizations that don’t follow the rules or try to bypass them. While many companies are starting to collect and utilize first-party data to power personalization, another type of data is emerging — zero-party data.
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