VideoWeek

JUNE 23, 2023

In this week’s Week in Review: As the industry heads to Cannes, Criteo gets a GDPR fine, Omnicom goes all out on AI, and RTL announces new programmatic partnership for addressable inventory. The CNIL’s decision has been reviewed by all other European data controllers, and all agree with the decision.

GDPR 52

GDPR Cookies Ad Tech Agency 52

Smart-Hub

DECEMBER 8, 2023

A programmatic advertising framework is a technology stack that connects supply-side platforms (SSPs on the side of publishers) with demand-side platforms (DSPs on the side of advertisers) with each other through ad exchange. They buy an audience, not an ad space. It is essential to understand.

Ad Exchange 64

Ad Exchange Advertising Non-Profit Demand Side Platform 64

Martech

NOVEMBER 8, 2021

Snapshot: Data management platforms. For years marketers and advertisers have used data management platforms, or DMPs, to manage audience information. . “It’s about being able to future-proof those processes and being able to continuously scale those products that you build.”

Entertainment 93

Entertainment Marketing Data Management Platform Demand Side Platform 93

Monetize More

MAY 2, 2023

It allows publishers to analyze ad setups for any website and gain insight into ad units, bidders, GDPR, technical logs, and much more. The RTB Ecosystem The real-time bidding (RTB) ecosystem is a complex network of platforms and technologies that enable advertisers to purchase ad inventory in real-time bidding auctions.

Ad network 52

Ad network Demand Side Platform Ad Exchange Impressions 52

Digiday

FEBRUARY 28, 2023

In the wake of such signal loss , an abundance of replacements have flooded the market with certain technology labels, such as “ data management platforms ,” losing favor among some, given the perception that they are associated with third-party data.

Cookies 68

Cookies Marketing Demand Side Platform Ad Server 68

Martech

MARCH 15, 2022

Adtech comprises two primary platforms: demand and supply-side. While demand-side platforms (DSPs) are used by digital advertising buyers to manage programmatic ad buying, supply-side platforms (SSPs) are used by publishers to sell digital ads in online auctions. Demand-side platforms.

First-Party Cookies 113

First-Party Cookies Cookies Impressions Ad Exchange 113

InMobi

FEBRUARY 2, 2021

Understanding the Demand Side: DSPs and ATDs A demand side platform (DSP) is an interface for marketers to buy ads programmatically. DSPs connect to multiple exchanges so that their clients, agencies and advertisers, can find maximum reach and scale.

Ad Exchange 52

Ad Exchange Demand Side Platform Ad network Ad Inventory 52