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Powerade powers up user-generated content challenge on TikTok

Marketing Dive

Capturing — and keeping — the customer View all Company Announcements View all | Post a press release What Were Reading Fashion Dive Customers are ditching Shein and Temu.

Retail 72
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Ben’s Original refreshes identity 5 years after dropping ‘Uncle’

Marketing Dive

Capturing — and keeping — the customer View all Company Announcements View all | Post a press release What Were Reading Digiday Generative AI, not ad tech, is the new antitrust battleground for Google CX Dive Want to deliver better customer experience? You can unsubscribe at anytime. Sign up A valid email address is required.

Food 57
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JCPenney does wedding season on a budget amid turnaround

Marketing Dive

By Peter Adams and Chris Kelly • Feb.

Retail 97
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Fabletics names Vans vet chief marketing officer

Marketing Dive

Squatch, valuing brand’s viral marketing to Gen Z men Olipop turns fans into influencers for pennies with PR boxes on Amazon How Liquid I.V.’s

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Agency’s Cannes Lions awards revoked for use of AI, safeguards introduced

Marketing Dive

Santiago via Getty Images Cookies get another stay of execution — but have marketers already moved on? By Chris Kelly • Dec.

Cookies 103
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How DoorDash is evolving its retail media arm as ad revenue grows

Marketing Dive

In addition to the AI solutions, DoorDash Ads is implementing more robust interest-based targeting and category share insights for restaurant marketers using its ads manager, along with a report builder for tracking marketing spend and improvements to the ways merchants can reconcile their finances. ET Loyalty 2.0

Retail 70
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Uber Advertising brings Ride Offers to international markets

Marketing Dive

ET How to Consolidate Your MarTech Stack: Benefits and ROI Presented by studioID and Acoustic 24 JUN Conference | 3:30 a.m. Most Popular How Coca-Cola’s marketing transformation led to new Smartwater campaign E.l.f.