Marketing Dive
JULY 10, 2025
Johnce via Getty Images Dive Brief: Samsung Ads, the advertising arm of Samsung Electronics, launched a Mobile Conversion product for gaming advertisers meant to help them turn connected TV (CTV) viewers into mobile gamers, according to details shared with Marketing Dive.
Marketing Dive
JULY 14, 2025
Walmart, for instance, purchased electronics company Vizio for $2.3 The company claims its network drove more than 250 million visits to Target properties in 2024. Other retailers are also trying to make their media networks more competitive. billion last year, giving the retailer a foothold in the connected TV marketplace.
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Marketing Dive
JUNE 26, 2025
Courtesy of LG Electronics Dive Brief: LG Electronics is continuing its efforts to infuse digital spaces with positivity through a new campaign, “Radio Optimism,” that encourages consumers to connect with each other through music, per a press release.
VideoWeek
NOVEMBER 21, 2024
Paul Gray, research director for consumer electronics at Omdia, pointed out that Roku isn’t the only company making a play in this space. No small task This, of course, is the other key question: whether Venture will be popular enough with device makers and consumers to have a significant impact on the market anyway.
Marketing Dive
JUNE 17, 2025
A stronger Compass The news, timed to this week’s Cannes Lions International Festival of Creativity, comes as Disney Compass crosses the five-month anniversary since its debut at the Consumer Electronics Show (CES) earlier this year.
Single Grain
AUGUST 10, 2023
For instance, if an electronics store wants to manually set bids but allow the algorithm to optimize them for auctions that are more likely to convert, ECPC is an ideal strategy. Pros: With CPM bidding, advertisers pay for every thousand ad impressions served, providing cost predictability.
Lemonads
AUGUST 30, 2020
Let’s get a better view: As we can notice from the stats above, Taboola has better usage coverage in more website categories, especially in Arts & Entertainment, Computers Electronics & Technology, News & Media, and Games. But let’s see more! Most advertisers bid around $0.5 RevContent Average RPM is between $0.5
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