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LG continues positivity push with AI-powered ‘Radio Optimism’

Marketing Dive

Courtesy of LG Electronics Dive Brief: LG Electronics is continuing its efforts to infuse digital spaces with positivity through a new campaign, “Radio Optimism,” that encourages consumers to connect with each other through music, per a press release.

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Will The Trade Desk’s CTV OS Gambit Pay Off?

VideoWeek

Paul Gray, research director for consumer electronics at Omdia, pointed out that Roku isn’t the only company making a play in this space. No small task This, of course, is the other key question: whether Venture will be popular enough with device makers and consumers to have a significant impact on the market anyway.

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Best PPC Bidding Strategies for Beginners

Single Grain

For instance, if an electronics store wants to manually set bids but allow the algorithm to optimize them for auctions that are more likely to convert, ECPC is an ideal strategy. Pros: With CPM bidding, advertisers pay for every thousand ad impressions served, providing cost predictability.

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The WIR: Netflix Ad Prices Emerge, Nielsen Goes Private, and Samsung Doubles Down on FAST

VideoWeek

Ad buyers said the company is seeking to charge advertisers approximately $65 CPM, substantially higher than most other streaming platforms, the Wall Street Journal reported. “Samsung TV Plus’ new brand signifies our continued investment into the future of FAST.”. The Week in Tech. Advertising Slowdown Leads to Cutbacks at Snap.

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RevContent Vs Taboola: Which is the best bet?

Lemonads

Let’s get a better view: As we can notice from the stats above, Taboola has better usage coverage in more website categories, especially in Arts & Entertainment, Computers Electronics & Technology, News & Media, and Games. But let’s see more! Most advertisers bid around $0.5 RevContent Average RPM is between $0.5

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Programmatic Advertising: What Is It and How Does It Work?

MNTN

Programmatic vs Digital Advertising Digital advertising encompasses all marketing efforts that use an electronic device or the internet, including display ads, social media, and email marketing, allowing brands to connect with a broad audience online.

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Online Media vs. Traditional Media — Which Is Superior?

Brid.tv

In contrast to traditional media, digital (or online) media is all media that is encoded and can be viewed, distributed, or stored on digital electronic devices. So it’s no surprise that the rise of digital media has led to the boom of digital advertising. What Is Digital Media? Online publishing requires minimal resources.

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