Marketing Dive

JUNE 26, 2025

Courtesy of LG Electronics Dive Brief: LG Electronics is continuing its efforts to infuse digital spaces with positivity through a new campaign, “Radio Optimism,” that encourages consumers to connect with each other through music, per a press release.

Electronics 68

Electronics Cookies Agency Ad Tech 68

VideoWeek

NOVEMBER 21, 2024

Paul Gray, research director for consumer electronics at Omdia, pointed out that Roku isn’t the only company making a play in this space. No small task This, of course, is the other key question: whether Venture will be popular enough with device makers and consumers to have a significant impact on the market anyway.

Manufacturing 59

Manufacturing Retail Impressions CPM 59

Single Grain

AUGUST 10, 2023

For instance, if an electronics store wants to manually set bids but allow the algorithm to optimize them for auctions that are more likely to convert, ECPC is an ideal strategy. Pros: With CPM bidding, advertisers pay for every thousand ad impressions served, providing cost predictability.

CPC 52

CPC Viewability CPM Impressions 52

VideoWeek

SEPTEMBER 2, 2022

Ad buyers said the company is seeking to charge advertisers approximately $65 CPM, substantially higher than most other streaming platforms, the Wall Street Journal reported. “Samsung TV Plus’ new brand signifies our continued investment into the future of FAST.”. The Week in Tech. Advertising Slowdown Leads to Cutbacks at Snap.

Non-Profit 128

Non-Profit Ad Tech Entertainment Agency 128

Lemonads

AUGUST 30, 2020

Let’s get a better view: As we can notice from the stats above, Taboola has better usage coverage in more website categories, especially in Arts & Entertainment, Computers Electronics & Technology, News & Media, and Games. But let’s see more! Most advertisers bid around $0.5 RevContent Average RPM is between $0.5

CPC 52

CPC CPM Native Advertising CPA 52

MNTN

MARCH 19, 2024

Programmatic vs Digital Advertising Digital advertising encompasses all marketing efforts that use an electronic device or the internet, including display ads, social media, and email marketing, allowing brands to connect with a broad audience online.

Advertising 97

Advertising Demand Side Platform Ad Exchange Impressions 97

Brid.tv

APRIL 11, 2024

In contrast to traditional media, digital (or online) media is all media that is encoded and can be viewed, distributed, or stored on digital electronic devices. So it’s no surprise that the rise of digital media has led to the boom of digital advertising. What Is Digital Media? Online publishing requires minimal resources.

Media 52

Media Healthcare Audience CPM 52