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Samsung Ads bows ad solution to turn CTV viewers into mobile gamers

Marketing Dive

Johnce via Getty Images Dive Brief: Samsung Ads, the advertising arm of Samsung Electronics, launched a Mobile Conversion product for gaming advertisers meant to help them turn connected TV (CTV) viewers into mobile gamers, according to details shared with Marketing Dive.

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Target’s Roundel powers up offsite campaigns with AI-driven analysis

Marketing Dive

Walmart, for instance, purchased electronics company Vizio for $2.3 The company claims its network drove more than 250 million visits to Target properties in 2024. Other retailers are also trying to make their media networks more competitive. billion last year, giving the retailer a foothold in the connected TV marketplace.

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LG continues positivity push with AI-powered ‘Radio Optimism’

Marketing Dive

Courtesy of LG Electronics Dive Brief: LG Electronics is continuing its efforts to infuse digital spaces with positivity through a new campaign, “Radio Optimism,” that encourages consumers to connect with each other through music, per a press release.

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Will The Trade Desk’s CTV OS Gambit Pay Off?

VideoWeek

Paul Gray, research director for consumer electronics at Omdia, pointed out that Roku isn’t the only company making a play in this space. No small task This, of course, is the other key question: whether Venture will be popular enough with device makers and consumers to have a significant impact on the market anyway.

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Why Disney’s Compass seeks true north in data collaboration

Marketing Dive

A stronger Compass The news, timed to this week’s Cannes Lions International Festival of Creativity, comes as Disney Compass crosses the five-month anniversary since its debut at the Consumer Electronics Show (CES) earlier this year.

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Best PPC Bidding Strategies for Beginners

Single Grain

For instance, if an electronics store wants to manually set bids but allow the algorithm to optimize them for auctions that are more likely to convert, ECPC is an ideal strategy. Pros: With CPM bidding, advertisers pay for every thousand ad impressions served, providing cost predictability.

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RevContent Vs Taboola: Which is the best bet?

Lemonads

Let’s get a better view: As we can notice from the stats above, Taboola has better usage coverage in more website categories, especially in Arts & Entertainment, Computers Electronics & Technology, News & Media, and Games. But let’s see more! Most advertisers bid around $0.5 RevContent Average RPM is between $0.5

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