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Best PPC Bidding Strategies for Beginners

Single Grain

For instance, if an electronics store wants to manually set bids but allow the algorithm to optimize them for auctions that are more likely to convert, ECPC is an ideal strategy. Pros: With CPM bidding, advertisers pay for every thousand ad impressions served, providing cost predictability.

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Programmatic Advertising: What Is It and How Does It Work?

MNTN

Display ads , simply put, are a type of online advertising that comes in several forms, including banner ads, rich media, and more. Programmatic advertising is usually traded on a CPM basis (that is, cost per 1,000 ad impressions).