Martech Series

JANUARY 31, 2023

CTR and CPC Rates Across Social Platforms Most industries saw a decrease in click-through rates (CTR) across social platforms over the past year with the services, electronics, and banking sectors experiencing the biggest drops.

CPC 98

CPC Marketing Click Through Rate Electronics 98

Digital Ad Blog

MAY 26, 2025

Escalating Costs Competition for digital ad inventory has intensified, particularly in industries like financial services, healthcare, and consumer electronics. In many sectors, CPMs have doubled in just two years, forcing brands to spend more for less visibility.

Media 59

Media SEO Marketing Healthcare 59

Single Grain

OCTOBER 28, 2019

For example, a customer might buy electronic products like a TV once every five years, but they will buy clothing like new t-shirts once a month. Here are three key cost metrics you should be on top of in any lead generation campaign: 5) Cost per Click (CPC). Are you using paid advertising to drive traffic? 6) Time on Page.

Conversion Rate 111

Conversion Rate Conversion CPC Click Through Rate 111

Single Grain

AUGUST 10, 2023

For instance, if an electronics store wants to manually set bids but allow the algorithm to optimize them for auctions that are more likely to convert, ECPC is an ideal strategy. By maximizing the number of clicks, this strategy can help advertisers achieve a lower average CPC.

CPC 52

CPC Viewability CPM Impressions 52

Lemonads

AUGUST 30, 2020

Let’s get a better view: As we can notice from the stats above, Taboola has better usage coverage in more website categories, especially in Arts & Entertainment, Computers Electronics & Technology, News & Media, and Games. RevContent Pricing: Based on your CPC bid. But let’s see more! Most advertisers bid around $0.5

CPC 52

CPC CPM Native Advertising CPA 52

Single Grain

JUNE 5, 2023

The default pricing model for ad campaigns is the CPC (cost per click) where you pay Facebook for every click on the ad. ASUS, one of the top electronics brands, reduced their cost per add-to-cart by 30% with their Facebook and Instagram reel advertisements featuring the world’s first digital model, Shudu.

Advertising 89

Advertising A/B Testing Geo targeting Audience 89

Oko

JULY 12, 2024

By analyzing key metrics such as click-through rates (CTR), cost-per-click (CPC), and revenue per thousand impressions (RPM), publishers can refine their ad placements and formats to maximize earnings. But when it comes to things like rewiring electronics, or the revenue pipeline for your business, there’s no harm in calling for an assist.

Affiliates 52

Affiliates Pop-Up Ad Exchange Audience 52